
How to Create a Customer Journey Map
How to Create a Customer Journey Map SHARE THE ARTICLE ON Table of Contents So, you don’t know what a customer journey map is or
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
When you gather numerical data from your target audience, the research method you use is called quantitative research. In this research, you use closed-ended questions where the answer options are associated with a numerical value. Once you have collected the value you use analysis tools to turn them into insights.Â
This sums up the process of conducting quantitative research. However, there are five types of quantitative research based on the approach you use to collect the data. And the purpose of this blog is to explore these five types.
01
Quantitative research refers to collecting and evaluating numerical data to test a hypothesis or identify patterns and correlations within the numbers. Quantitative research differs from qualitative research, which involves collecting and evaluating non-numerical data.Â
Quantitative research is concerned with identifying the facts about different social phenomena. It employs the use of statistical data so that numerical comparisons and statistical inferences can be made in an attempt to verify or refute the hypothesis of the study.
Read how Voxco helped Frost & Sullivan conduct 100K surveys across 300 industries.
02
There are five main types of quantitative research designs and they are:
These five research types explain five ways you can gather quantitative data. These five methodologies also vary due to the different procedures each type undertakes. Each approach helps gather insightful data that can help you make confident decisions.Â
Let’s explore these five types in detail.Â
Descriptive research is used to understand a phenomenon, a situation, or a population. Unlike experimental research, descriptive research does not involve the manipulation of certain variables. Rather, it seeks only to observe and measure the variables to investigate them.Â
Among the types of quantitative research, this design is used when trying to identify characteristics, categories, and trends. The most common methods of collecting descriptive research are case studies, observations, and surveys. You can leverage offline survey tools to conduct observations or face-to-face surveys.Â
Surveys are the most popular and common method to gather data. You can ask multiple questions to a wide population. Moreover, you can conduct surveys using online survey tools. The data analysis is also simple since you can use advanced survey analytics software.
You can choose to conduct surveys in two ways – cross-sectional and longitudinal.Â
Correlational research is a non-experimental research method used to identify a relationship between two variables with no influence from any extraneous variable.Â
Among the types of quantitative research, this design can help you recognize patterns and trends in the feedback you gather. For example, an ice cream brand can use this methodology to identify the relationship between weather (temperature) and ice cream sales.Â
The correlation between the two variables will reflect their relationship’s direction and/or strength.Â
Similar to the experimental research design, quasi-experimental research also aims to identify a cause-and-effect relationship between two variables; independent and dependent variables.Â
However, quasi-experiment involves subjects being assigned to groups based on non-random criteria.Â
Among the types of quantitative research, this design is often employed when true experiments cannot be carried out due to practical or ethical reasons. A notable advantage of this design is that it has higher external validity than most true experiments, as it often involves real-world interventions instead of an artificial laboratory setting.Â
Experimental research, also known as true experimentation, aims to measure the effect of one or more independent variables on one or more dependent variables using the scientific method. This is done by manipulating the independent variable to study its effects on the dependent variable.Â
The experimental research design involves conducting a set of procedures to test the hypothesis. Subjects within experimental research are randomly assigned to groups rather than being assigned to groups using non-random criteria.
Conducted interactive surveys on online, phone, or offline channels with Voxco.
✔ SaaS or On-premise hosting
✔ No-code platform
03
In quantitative research, the data you gather is collected and presented in its numerical value. There are five types of quantitative research approaches you can use to gather the desired data.Â
This concludes our article on introducing the five quantitative research designs. In research, the quantitative data needs to have statistical significance in order for it to be a proper representation of the target population.Â
For this reason, researchers often use online survey software to conduct quantitative research. The tool can help you build a target panel of respondents and also distribute your surveys across various channels.
Read more
How to Create a Customer Journey Map SHARE THE ARTICLE ON Table of Contents So, you don’t know what a customer journey map is or
Understanding the essence of correct sample size SHARE THE ARTICLE ON Table of Contents A good research is one that is well-designed and leads to
Conducting research studies can be intense! Surveys, analytics, data verification, and monitoring. One of the most rewarding parts of research is when you get to showcase your survey results to your stakeholders.
When embarking on a new online survey research project, depending on the industry you operate in, clients are often most concerned with getting the end
Online Research SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents Online research is a research technique that
Voxco is a powerhouse in survey data collection software. Even so, like virtually all technology companies, we also rely on select partners to continually improve
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |
Looking for the best research tools?
Voxco offers the best online & offline survey research tools!