
REACH Voxco Mobile-Offline
Field interviewers establish secure connections in rural Puerto Rico with Voxco personal interviewing tools. The Client REACH (Research, Evaluation & Analysis for Community Health) is
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
When you decide to gather numerical data from your target audience the research method you use is called quantitative research. In this research, you make use of closed-ended questions where the answer options are associated with a numerical value. Once you have collected the value you use analysis tools to turn them into insights.Â
This sums up the process of conducting quantitative research. However, there are five types of quantitative research based on the approach you use to collect the data. And, the purpose of this blog is to explore the five kinds of quantitative research.
01
The research design for quantitative data refers to the collection and evaluation of numerical data to test a hypothesis or to identify patterns and correlations within the numbers. Quantitative research is different from qualitative research, which involves the collection and evaluation of non-numerical data.Â
Quantitative research is concerned with identifying the facts about different social phenomena. In the research design for the quantitative approach, the aim is to quantify variables and measure their effects.Â
The research involves gathering numerical data through surveys or experiments and then analyzing the data by administering statistical data analysis techniques to identify patterns, trends, and relationships. This systematic approach of collecting, analyzing, and interpreting quantitative data helps you draw objective and reliable conclusions.
Read how Voxco helped Walmart improve their Grocery PickUp service and increase product variety from 3k to 7k.
02
The quantitative approach to research ensures that the data you gather is accurate and reliable because it is in numerical form. This characteristic also provides a wider scope to analyze the data. In this section, we will discuss the five quantitative research design types and look into their advantages and real-world examples.Â
There are five types of quantitative research designs, and they are:
These five types of research explain five different ways you can gather quantitative data. These five methodologies also vary due to the different procedures each type undertakes. Each approach helps gather insightful data that can help you in making confident decisions.Â
Let’s explore these five types of quantitative research in detail.Â
Descriptive research is used to understand a phenomenon, a situation, or a population. Unlike experimental research, descriptive research does not involve the manipulation of certain variables. Rather, it seeks only to observe and measure the variables in order to investigate them.Â
Among the types of quantitative research, this design is used when trying to identify characteristics, categories, and trends. The most common methods of collecting descriptive research are case studies, observations, and surveys.Â
Using this quantitative research type, you can gather customer satisfaction feedback on the company’s customer service. You can conduct online surveys to assess various aspects of customer service, such as the time it took to connect with an agent, the agent’s politeness, knowledge, the effectiveness of the resolution, etc.Â
The data can help you identify overall satisfaction levels and the areas that require improvement.Â
Surveys are the most popular and common method to gather data. You can ask multiple questions to a wide population. The data analysis is also simple since you can use an online survey software that automatically analyzes data for you.Â
You can choose to conduct surveys in two ways – cross-sectional and longitudinal.Â
A cafe can use surveys to gather feedback from its customer regarding their experience. They can ask questions about the layout, customer service, food quality, cleanliness, and satisfaction.Â
The survey result can help the cafe owner identify areas where the cafe excels and areas for improvement.
Design interactive surveys with Voxco’s drag-and-drop survey maker.
100+ question types, advanced logic, branching, CSS customization, white-label, multi-lingual surveys, and more.
Correlational research is a non-experimental research method used to identify a relationship between two variables with no influence from any extraneous variable.Â
Among the types of quantitative research, this design can help you recognize patterns and trends in the feedback you gather. For example, an ice cream brand can use this methodology to identify the relationship between weather (temperature) and ice cream sales.Â
The correlation between the two variables will reflect the direction and/or strength of their relationship.Â
You can evaluate the impact of advertising on consumers’ purchase decisions. In this research, you can gather data on the advertising expenditure of a product and its corresponding sales data.Â
By analyzing the data using correlational analysis, you can determine if there is a relationship between advertising spending and sales performance.Â
Similar to the experimental research design, quasi-experimental research also aims to identify a cause-and-effect relationship between two variables, i.e., an independent variable and a dependent variable.Â
However, quasi-experiment involves subjects being assigned to groups based on non-random criteria.Â
Among the types of quantitative research, this design is often employed when true experiments cannot be carried out due to practical or ethical reasons. A notable advantage of this design is that it has higher external validity than most true experiments, as it often involves real-world interventions as opposed to an artificial laboratory setting.Â
You can evaluate the impact of pricing promotion on the sales volume using this type of quantitative research.Â
In this research, you can select two stores that sell your product. You can implement a promotion in one store while the other store maintains the regular price. By comparing the sales volume data from both stores during the promotion period, you can assess its impact.
One-stop-shop to gather, measure, uncover, and act on insightful data.
Curious About The Price? Click Below To Get A Personalized Quote.
Experimental research, also known as true experimentation, aims to measure the effect of one or more IVs on one or more DVs with the use of the scientific method. This is done by manipulating the independent variable to study its effects on the dependent variable.Â
The experimental research design involves conducting a set of procedures to test the hypothesis of the study. Subjects within experimental research are randomly assigned to groups rather than being assigned to groups using non-random criteria.Â
A company can use this quantitative research design type to test the impact of its new product compared to its older variation in the market.Â
The company can experiment by randomly assigning the older variation to a control group and the new product variation to the experimental group. Then they can use surveys to gather respondents’ feedback and assess the performance of both products and the audiences’ preferences.
03
In quantitative research, the data you gather is collected and presented in its numerical value. There are five types of quantitative research approaches you can use to gather the desired data.Â
This concludes our article on introducing the five quantitative research designs. In research, the quantitative data needs to have statistical significance in order for it to be a proper representation of the target population.Â
For this reason, researchers often use online survey software to conduct quantitative research. The tool can help you build a target panel of respondents and also distribute your surveys across various channels.
Read more
Field interviewers establish secure connections in rural Puerto Rico with Voxco personal interviewing tools. The Client REACH (Research, Evaluation & Analysis for Community Health) is
Are surveys qualitative or quantitative research? Transform your insight generation process Use our in-depth online survey guide to create an actionable feedback collection survey process.
Voxco Receives Growth Equity Capital from Private Investment Firm SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents
Pearson Correlation Coefficient Try a free Voxco Online sample survey! Unlock your Sample Survey SHARE THE ARTICLE ON Share on facebook Share on twitter Share
Customer lifecycle SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents What is the customer lifecycle? The customer
All you need to know about the Customer Loyalty Surveys Try a free Voxco Online sample survey! Unlock your Sample Survey SHARE THE ARTICLE ON
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |
Looking for the best research tools?
Voxco offers the best online & offline survey research tools!