
What is competitive benchmarking?
What is competitive benchmarking? SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents Companies are constantly engaged in
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
01
Quantitative research refers to the collection and evaluation of numerical data to test a hypothesis, or to identify patterns and correlations within the numbers. Quantitative research is different from qualitative research that involves the collection and evaluation of non-numerical data.
Quantitative research is concerned with identifying the facts about different social phenomena. It employs the use of statistical data so that numerical comparisons and statistical inferences can be made in attempt to verify or refute the hypothesis of the study.
Conduct Quantitative Research with Voxco
Download the Guide and gather objective as well as conclusive insights.
02
There are four main types of quantitative research designs and they are:
Descriptive Research Design
Descriptive research is used to understand a phenomenon, a situation, or a population. Unlike experimental research, descriptive research does not involve the manipulation of certain variables. Rather, it seeks only to observe and measure the variables in order to investigate them.
This research design is used when trying to identify characteristics, categories, and trends. The most common methods of collecting descriptive research is through case studies, observations, and surveys.
Correlational Research Design
Correlational research is a non-experimental research method used to identify a relationship between two variables with no influence from any extraneous variable.
The correlation between the two variables will reflect the direction and/or strength of their relationship. The direction of correlation can either be positive or negative, where a positive correlation denotes that both variables change in the same direction, and a negative correlation denotes that the variables change in opposite directions. A zero correlation denotes that there is no relationship between the variables being studied.
Quasi-Experimental Research Design
Similar to the experimental research design, quasi-experimental research also aims to identify a cause-and-effect relationship between two variables; an independent variable and a dependent variable. However, quasi-experiment involves subjects being assigned to groups based on non-random criteria. This is different from a true experiment that relies on the random assignment of subjects.
This research design is often employed when true experiments cannot be carried out due to practical or ethical reasons. A notable advantage of this design is that it has a higher external validity than most true experiments, as it often involves real-world interventions as opposed to an artificial laboratory setting.
Experimental Research Design
Experimental research, also known as true experimentation, aims to measure the effect of one or more independent variables on one or more dependent variables with the use of the scientific method. This is done by manipulating the independent variable to study its effects on the dependent variable. This experimental research design involves conducting a set of procedures to test the hypothesis of the study. Subjects within experimental research are randomly assigned to groups rather than being assigned to groups using non-random criteria.
03
Quantitative research is used when a study aims to measure certain variables or test a hypothesis.
The following are a few key advantages of quantitative research:
These are a few characteristics if quantitative data:
Correlational research is used to test the strength and direction of association between two variables. Experimental research, on the other hand, is used to test the cause-and-effect relationship between variables by manipulating the independent variable to measure its effects on the dependent variable.
Secondary quantitative research can be conducted in a range of ways. Data can be collected from educational institutions, commercial information sources, public libraries, government sources, and data available online.
Read more
What is competitive benchmarking? SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents Companies are constantly engaged in
Quantitative Research Questions SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents Quantitative Research is a type of
Target Market Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey! Try a Sample
How Netflix’ Employee & Customer Experience has helped them grow double their expectations during the crisis Read Netflix’s secret to customer experience Get our in-depth
Representative Sample: Definition, method and examples Market Research Toolkit Get started with Voxco’s Market Research Toolkit. Market Research trends guide + Online Surveys guide +
Consider any scenario where you’re faced with a major decision – Take, for example, a personal purchase, like buying a new TV or a new
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |
Looking for the best research tools?
Voxco offers the best online & offline survey research tools!
Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.
Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.