Featured Webinar: Harness the Power of AI: Easily Analyze Open-End Responses - November 14 at 2pm ET
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
SHARE THE ARTICLE ON
Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template
The terms ‘graphs’ and ‘charts’ can often be used interchangeably, but it is important to note the key distinction between the two; a graph is a mathematical diagram that is used to represent the relationship between two or more numerical data sets over a period of time and a chart, on the other hand, is any kind of pictorial representation of data sets in a way that allows users to comprehend the information in a better or easier way. All graphs are charts as they help users comprehend data in a better way, however, all charts are not graphs as some charts may simply be used for data visualization and may not depict the relationship between multiple variables that hold quantitative values.
Conducting exploratory research seems tricky but an effective guide can help.
Within this article, we will explore some commonly used graphs and charts to understand how and when they are used.
A line graph is a type of chart that displays data points that change over time. The different data points are connected using straight lines to depict the rise and fall in the values of a variable when there is a change in the other variable, such as time. There are two axes on the line graph; the horizontal axis known as the x-axis and the vertical axis known as the y-axis.
These are a few different types of line graphs:
A pie chart is a kind of graph that presents data in a circular graph. To create a pie chart, you require a list of categorical variables with numerical values attached to them so that the different numerical proportions within a data set can be illustrated on the chart. These proportions are depicted by dividing the circle into sectors, with each sector representing a specific proportion of a numerical element within the set.
These are a few different types of pie charts:
A scatter plot, or a scatter graph, is a chart that uses dots to represent the different data points of two different variables. The position of each dot represents the values of both, the variable on the x-axis and the variable on the y-axis. Scatter plots are used to observe the relationships between variables and can indicate whether the relationship is linear or nonlinear, positive or negative, strong or weak.
There are three key types of correlations that are observed within scatter plots:
Area charts are similar to line graphs as they depict similar patterns. However, a key difference between line graphs and area charts is that in area charts, the space between the line and the x-axis is filled with colour to depict the difference between different data sets on the chart. An area chart is generally used with multiple lines to depict the way a data set is broken down into different component parts.
These are a few different types of line graphs:
See Voxco survey software in action with a Free demo.
All graphs are charts but all charts are not graphs. This is because the term ‘charts’ refers to any pictorial representation of data in a way that makes the data easier to comprehend, while the term ‘graph’ is more specific and refers to the pictorial representation of two or more variables that hold numerical values.
A few strengths of a scatter plot is that it can indicate the type and strength of correlation between two variables and is also generally colourful and visually appealing to readers. A few limitations of a scatter plot is that it can only be used for two variables and that it can’t depict the exact extent of correlation between the two.
Some commonly used charts are line graphs, bar graphs, area charts, pie charts, and scatter plots.
There are three distinct types of line graphs and they are single line graphs, multiple line graphs, and compound line graphs.
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
Read more