Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
SHARE THE ARTICLE ON
Concept testing can be defined as a method of research that helps evaluate a product, service, or idea before it is launched, by asking for customer feedback on different concepts. It gives companies an idea of whether their product will be received well by their target audience before the product is even launched into the market. Concept testing helps organizations make better decisions and prevent financial losses.
Concept testing surveys are sent to customer segments that constitute the company’s target market because the concept, or product, is targeted at these consumer groups and must therefore be received well by them.
Consider the following pointers while creating your concept testing survey in order to create questions that help you obtain relevant and actionable insights from consumers.
It is important to clearly define the aim of your concept research before creating questions. A clearly defined objective(s) will dictate the kind of questions and information you include in your survey.
There are many different methodologies used in concept testing, and you must pick the one best suited to help you meet your objectives. If you want respondents to provide a detailed evaluation of a single product or idea, you should employ single concept evaluation. However, if you require feedback on the comparison of two or more concepts, you should employ the use of concept selection. There are many different types of methodologies you can use, and you should evaluate every method to select the one best suited for the evaluation of your concept(s).
Ultimately, concept testing is used to ensure that concepts are appealing enough to lead to purchases. Therefore, it is important to include questions related to your target market’s likelihood to purchase your good/service.
Concept testing is important for products in all life stages. It shouldn’t just be conducted before a new concept is launched, rather at every phase of the product lifecycle. This helps ensure that your organization continues to make better-informed decisions that will keep your target audience pleased.
Although you may have a general idea of who your target population is, you can only be certain once you’ve collected feedback from a broad audience. Once you’ve collected the feedback and have identified the audience you want to target, you can tailor or refine your concept with this segment (/these segments) in mind.
To get a better understanding of the importance of concept testing, let’s look at its benefits:
It allows you to filter out concepts that are likely to perform badly, so you know which concepts should be further developed.
Concept testing helps ensure that the decisions you make are well-informed, allowing you to steer clear of making bad decisions.
With concept testing, you can fix problems prior to their launch.
Some of the most prominent advantages of concept testing are:
Concept testing is utilized by companies for a range of different uses, such as:
Some commonly used concept testing survey methodologies are:
Organizations that choose Voxco to conduct their concept testing surveys experience the following benefits:
Voxco’s omnichannel survey solution allows you to conduct surveys through multiple platforms, maximising your reach and making your data evaluation process easier as all data is stored on one integrated platform.
Voxco’s dynamic dashboards allow you to dive deep into your data, making it easier for you to extract actionable insights from customer feedback.
Voxco’s team of highly skilled and experienced professionals are always available to you whenever you may need customer support.
Surveys can often get boring and monotonous, which inevitably leads to a higher survey dropout rate. With Voxco’s large question type library, you have the ability to make your concept testing surveys fun and interesting to maximise response rate.
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |
Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.
Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.