Voxco and Ascribe Join Forces to Enhance Your Research Capabilities
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Today Artificial Intelligence (AI) is possibly the most widely discussed technology trend. There are strong views about the applications and benefits of AI, while some feel that it will bring in the apogalactic day of machine controlling human beings; a few others believe that AI will be extremely beneficial for humans.
In the near term, AI and machine learning is becoming a handy tool to solve important business and social problems. In many cases, machine intelligence is being used as a supplement to human decision making, thereby “augmenting” human intelligence. In this context ‘Augmented Intelligence’ is proving to be more critical rather than Artificial Intelligence.
In recent times, several business and social applications are using the power of machine intelligence to solve day-to-day complex challenges. Examples include identification of crop failure and de-forestation from satellite images, recognition of disease and anomaly identification from medical images, predicting failure of machines from sensor data, real time product recommendations, identification of fraud and cyber threat and many more.
Hence there is no question about the immense benefits of machine intelligence (whether it is being used as artificial intelligence or augmented intelligence). There are five key components that influence the development and usage of machine intelligence; these are:
Out of the above components, data is the most critical element for building and applying machine intelligence. Without data it is impossible to have machine intelligence. Data is really the heart or the primary input to machine intelligence.
For machine intelligence to work, one needs historical data to build the intelligence and current data (or data as of the present moment) to apply the intelligence. Extensive research in academia and industry have demonstrated that higher volumes of data and availability of multiple sources of data is the most important driver in developing more accurate machine intelligence. Hence, data is the competitive edge for an organization and for a nation to build an edge in this space.
However, the data in most organizations (including Government agencies) are extremely disaggregated. Putting all the data together and resolving data quality challenges is the first and the most difficult step in building machine intelligence. In addition, the ability of tapping into new data sources or obtaining external data remains the key differentiator in building strong machine intelligence that is difficult for a competitor to replicate.
Technology and algorithms are the other key enablers for building machine intelligence. Previously, most of the technology required for building machine intelligence used to be encapsulated in proprietary tools and hence, were prohibitively costly and was out of reach for the mid-to-small sized organizations. However, the open source revolution has broken that barrier and has made very sophisticated technologies available at nearby zero costs. This consequently fuelled the adoption machine learning across SME’s and has helped democratise machine intelligence.
Popular technology culture is rife with the belief that “mathematically complex” algorithms and methodologies are the biggest challenges for leveraging the power of machine intelligence. However, a detailed discussion with any practitioner will reveal that this is far from reality.
Integrating data across multiple sources and resolving data quality issues is THE SINGLE MOST IMPORTANT CHALLENGE in leveraging machine intelligence. This is also the biggest challenge even if one desires to derive simple rules or insights from data. Once, this sky-high challenge is resolved, generating insights or building machine learning model is very easy.
If data integration presents the biggest challenge, the second biggest challenge is the time and customized coding that is required to implement a machine learning model (or even a simple rule) within the production systems of an organization.
Due to data integration challenges, most data driven initiatives within organisations tend to take very long to demonstrate tangible results. This causes budget escalation and frustrations because senior leadership has to wait for very long before they can see any measurable impact.
The first step in resolving the data integration challenge is to use pre-built connectors to major data bases and enterprise applications. These connectors act like pre-built pipes through which any table from source systems can be transferred to a data lake. While vanilla pre-built connectors are great to connect to source data, one needs to be careful of the following challenges:
Head of Engineering & Products at Actify Data Labs
Related Posts
––
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |