Improving your business’s customer focus
Improving your business’s customer focus SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents Customer focus follows an
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Voxco's Guide to Exploratory Research
Conducting exploratory research seems tricky but an effective guide can help.
Download our guide to empower your research and unlock key insights and become more customer-centric.
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A research design is a framework using which research is carried out. There are many different research designs, each serving a different purpose and achieving a different objective. Within this article, we will specifically explore two important categories of research design:
We will first delve into exploratory and conclusive research separately and then move on to comparing the two.
Exploratory research is used to investigate a problem that is not clearly defined or understood. It is therefore conducted to gain a deeper understanding of a research problem and its context, rather than to gain an understanding on its solution or result. It is used by researchers to understand the phenomenon being studied so as to form a more precise research problem before it can be effectively investigated.
Although there are many different methods of exploratory research, it is generally classified into the following two categories:
The following are a few advantages of exploratory research:
The conclusive research design is used to obtain information that can be used to reach conclusions or make decisions. The data collected in this research design is generally quantitative in nature and therefore takes distinct numerical values. For this reason, conclusive research relies on the use of highly structured techniques, such as surveys with closed-ended questions, in order to prove or disprove a hypothesis.
There are two main types of conclusive research:
The following are a few advantages of conclusive research:
Now that we have an understanding of both these methods of research, let’s examine some of their differences:
Exploratory research refers to the investigation of a research problem that is not clearly defined or understood.
Conclusive research, as the name suggests, is a type of research that is used to yield information that helps reach conclusions or make decisions.
Conclusive research can be categorized into the following two groups; descriptive research and causal research.
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