
How you can get the most out of online survey collection tools
Online surveys are an excellent medium to collect a lot of data in less time. Modern survey collection tools have made designing surveys straightforward and
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Correlation and causation are two related but distinct concepts. It is vital to understand the differences between them in order to effectively evaluate and interpret scientific research. Within this article, we will explore correlation and causation separately before delving into their comparisons.
Create an actionable feedback collection process.
In analytics, correlation is a term that is used to indicate a statistical association between variables; when one variable changes, so does the other. However, it is important to note that this covariation doesn’t necessarily imply a direct or indirect causal link between the variables.Â
There are three main types of correlations between variables:Â
Consider the following example: When the temperature rises in the summer, ice cream sales and swimsuit sales both see an increase. However, although ice cream sales and swimsuit sales do depict a positive correlation, there isn’t a causal link between these variables. Rather, the rise in temperature separately influences both these variables resulting in their positive correlation.Â
In analytics, causation is a term that is used to indicate a causal relationship between two variables; one variable is dependent on the other. In a causal relationship, there is an independent variable (‘the cause’) and a dependent variable (‘the effect’).Â
Let’s continue with the aforementioned example:
We’ve established that ice cream sales and swimsuit sales depict a positive correlation in the summer due to the rise in temperature. In this example, temperature has a causal relationship with both ice cream and swimsuit sales separately. When the temperature rises, more people purchase ice creams; when the temperature rises, more people purchase swimsuits.
Causation always implies correlation, but correlation does not imply causation. But why?
Correlation simply implies a relationship between variables, but does not indicate that the covariation exists due to a direct or causal link between them. Conversely, causation goes beyond implying a relationship; it implies a specific type of relationship known as a causal relationship (or cause-and-effect relationship). For a causal relationship to exist between two variables, one must influence the other; when one variable changes, it must bring about a change in the other. The variables, therefore, have a causal link.Â
Reflecting back on the initial statement; variables that have a causal relationship are related and, therefore, causation always implies correlation. However, as variables can be related without directly influencing each other, correlation does not imply causation.
Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template
Let’s understand a few reasons as to why we cannot imply causation even if we identify correlation:
See Voxco survey software in action with a Free demo.
A few reasons why correlation may not imply causation are;
Correlation can be defined as a statistical association between variables.
Causation implies that a change in one variable influences a change in the other and there is, therefore, a causal link between them.
Correlation simply implies a statistical association, or relationship, between two variables. Causation, on the other hand, not only implies a relationship, it implies a causal relationship; it implies that a change in one variable is directly causing a change in the other.
Read more
Online surveys are an excellent medium to collect a lot of data in less time. Modern survey collection tools have made designing surveys straightforward and
Exploratory Research vs Explanatory Research SHARE THE ARTICLE ON Table of Contents What is exploratory research? Exploratory research is a beginning phase research that, as
Daily Active Users SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents When we’re in the subscription company,
Creating a Data Analysis Plan Voxco is trusted by 450+ Global Brands in 40+ countries See what question types are possible with a sample survey!
Incentives for survey participation is used to nudge respondents to finish a survey. Check out how to incentivize survey responses in our in-depth article.
Understanding The Relevance Of Behavioral Segmentation SHARE THE ARTICLE ON Table of Contents Due to product proliferation today, consumers have a wide variety of products
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |