The Best Targeting Option for Achieving Brand Awareness

There are five main types of brand awareness:

1. Unaided awareness/Brand recall
2. Aided awareness/Brand recognition
3. Visual branding
4. Top of mind brand recall
5. Brand dominance

You can track the following metrics to measure your organization’s brand awareness:

1. Social Media Engagement
2. Brand Awareness Surveys
3. Search Volume Data
4. Brand Sentiment
5. Website Traffic

Brand affinity is a marketing term that refers to the connection between a brand and a consumer. It is a concept concerned only with the two-way relationship with an individual customer rather than with the brand as a whole. 

These are a few advantages of high brand awareness:

1. Low price sensitivity
2. Increased credibility
3. Higher customer loyalty

Brand dominance is a type of brand awareness where customers can only recall one brand when asked an unprompted question about the product category.