Everything is customer centric - products, services and even their marketing. An organization’s website is an important part of their marketing and sales outr ...
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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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As an organization, there come up certain strategies and products that everyone collectively thanks is a good move to make. But how do you know it’d definitely work in favor of the company. If only there was a way to know beforehand that these solutions would work right? Well, this is where test marketing comes in.
Test marketing is a method used by most companies to see whether their products and marketing strategies are efficient and valid enough to give them a go. Businesses use test marketing to gain insights on what the customers are expecting and what they want. Performing test marketing is basically doing field research in the market (testing the market) without the customer participation.
Conducting exploratory research seems tricky but an effective guide can help.
Test marketing helps you see how your product or marketing strategy is going to work on customers and the market. It also helps you understand the competition and how you can upskill the way you develop, promote and maintain certain services.
The test is conducted in a way like below:
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---|---|---|---|---|
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Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
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__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
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__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
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---|---|---|---|---|
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_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
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_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
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lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
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Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.
Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.