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Companies conduct telephone surveys or interviews to keep track of customer satisfaction/feedback, new product ideas, and valuable insights into the market. Interviewers make use of the questionnaire and gather required data in a methodical approach.
Telephone surveys help the brands to know where they stand in the market and against their competitors as well. The employees from customer care call centres make use of the customer phone numbers of a sample population and call them to conduct a short interview. This methodical approach includes determining research goals and objectives, making use of questionnaires, having the right sampling strategy and data gathering through interviews and later interpreting and analysing them.
That being said, the coin of telephone interviews also has two sides – its pros and cons. After taking a look at them, you can decide if using telephone surveys as your mode of data collection will be efficient for your business or not.
Create an actionable feedback collection process.
Telephone surveys have been preferred largely by many brands as their source of data.
Here are the reasons why:
Given the pros, telephone surveys also have the other side of the coin, its cons.
Here are some points about why telephone surveys might not the right choice for you:
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