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Survey Vs Questionnaire

Market research 04 12
See what question types are possible with a sample survey!
Table of Contents

The two terms Survey and Questionnaire have often confused people. The terms have also been used interchangeably. Both are important tools when you need to collect customer feedback or conduct market research. For this purpose, it is better to know the difference between the terms and not confuse them. 

The questionnaire is a collected set of questions.  It is a subset of surveys. On the other hand, a survey includes a set of questions along with the process of collecting feedback and analyzing the information.

01

Difference between Survey and Questionnaire

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See what question types are possible with a sample survey!

01

Definition

Survey Vs Questionnaire1

Survey:

Every time you collect customer feedback after a purchase or a customer service experience, you conduct a Survey. It is the process of obtaining customer feedback and analyzing the statistical information to examine the overall view of your customers. 

Surveys are mostly conducted to collect opinions or information about matters such as demographics, interests, customer behavior, etc.

Questionnaire:

A questionnaire defines the pattern in which a set of questions have been organized. You cannot conduct a Questionnaire, you can make use of a questionnaire to collect quantitative data. The purpose is to collect information that provides you a broader picture. 

You can use close-ended questions, yes/no, and multiple-choice questions to create your own questionnaire.

Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

02

Points to remember when designing Survey and Questionnaire

Survey Vs Questionnaire2

Ask relevant questions: 

While setting your questions you should be clear about what you want to achieve from this research. Set your goal and ask questions that align with the goal. Don’t ask questions that have nothing to do with the research. 

Also, don’t overload questions. Use a few questions which are clear and easy to understand. This will increase the chance of your respondents finishing the research. 

Don’t lead your respondent:

When you are asking questions to your audience you cannot lead them. 

Leading questions can be off-putting and the respondent may leave the questionnaire halfway. Don’t make assumptions about your customer’s experience. You will end up creating biased answers or lower your chances of receiving responses.

Instead of: What do you think about our excellent delivery service?

Ask: What do you think about our delivery service?

Ask an open, direct, and positive question. Such questions will more likely help you gather honest opinions and positive responses from your audience. 

Make sure your questions stay neutral; you don’t want to lead your audience into biased opinions.

Don’t combine two questions in a single one:

  • On a scale of 1 to 10, how satisfied are you with our product and customer service agent?
  • Creating a question with two separate questions can confuse the respondent. They won’t know how to respond to the question. In case the respondent has a different opinion about both parts they won’t be able to express it. By asking such questions you are forcing your respondent to give one answer.
  • On a scale of 1 to 10, how satisfied are you with our products?
  • On a scale of 1 to 10, how satisfied are you with our customer service agents?

Instead, ask two separate questions. This makes it easier to answer. 

Don’t overload with Open-ended Questions

Open-ended questions make people unwilling to respond. If they see too many open-ended questions they are likely to drop the survey. This will lower your response rate. Also, you won’t achieve your purpose of research. 

Open-ended questions are time-consuming. But it is not only that. Respondents mostly use their mobile device to respond to the surveys.  It is easy just to tap their answers with close-ended questions and finish the survey in a few minutes. However, typing out an answer on a mobile device can make it challenging. 

It is better to use close-ended questions with best-suited options instead of open-ended questions. You can further optimize it with the option of multiple-choice or ‘other’ answer option. 

Don’t use Hypothetical Questions:

Your questions should be open and direct. Hypothetical questions may aggravate your respondent and they will close the survey before even responding.

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03

How can Voxco Survey Software help you with your Survey?

Survey Vs Questionnaire3

With Voxco you can reach anyone, anywhere, and at any time. The Omnichannel market research allows you to experience phone, web, and face-to-face surveys all in one platform.

Multiple modes in one study

With Voxco Survey Software, you can script a core questionnaire once. You can then let them decide how they want to complete the survey.

Multichannel Surveys

You can script your survey once and have them deployed across all the channels.

Drag and Drop

With the drag and drop feature you can create an attractive survey. The feature is handy to create an interactive survey. Moreover, it is mobile device friendly which makes it more interactive for the respondents. 

Autocomplete Survey

 This feature is most useful when you want to use open-ended questions. For the text entry type of question, this feature can ‘predict’ the respondent’s answer. The respondent can choose their answer from the predetermined answer or type their own answer.

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Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

04

FAQs

Types of Surveys: 

  • Customer Feedback
  • Employee Satisfaction
  • Market Research
  • Brand Awareness
  • Lead Generation

Methods of Survey

  • Online Survey
  • Paper Survey
  • Telephone Survey
  • Interviews

A good questionnaire includes a set of easy questions for respondents and an interviewer to finish. It helps achieve the desired objectives and provides accurate data which can be analyzed.

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