Ask relevant questions: 

While setting your questions you should be clear about what you want to achieve from this research. Set your goal and ask questions that align with the goal. Don’t ask questions that have nothing to do with the research. 

Also, don’t overload questions. Use a few questions which are clear and easy to understand. This will increase the chance of your respondents finishing the research. 

Don’t lead your respondent:

When you are asking questions to your audience you cannot lead them. 

Leading questions can be off-putting and the respondent may leave the questionnaire halfway. Don’t make assumptions about your customer’s experience. You will end up creating biased answers or lower your chances of receiving responses.

Instead of: What do you think about our excellent delivery service?

Ask: What do you think about our delivery service?

Ask an open, direct, and positive question. Such questions will more likely help you gather honest opinions and positive responses from your audience. 

Make sure your questions stay neutral; you don’t want to lead your audience into biased opinions.

Don’t combine two questions in a single one:

• On a scale of 1 to 10, how satisfied are you with our product and customer service agent?
• Creating a question with two separate questions can confuse the respondent. They won’t know how to respond to the question. In case the respondent has a different opinion about both parts they won’t be able to express it. By asking such questions you are forcing your respondent to give one answer.
• On a scale of 1 to 10, how satisfied are you with our products?
• On a scale of 1 to 10, how satisfied are you with our customer service agents?

Instead, ask two separate questions. This makes it easier to answer. 

Don’t overload with Open-ended Questions

Open-ended questions make people unwilling to respond. If they see too many open-ended questions they are likely to drop the survey. This will lower your response rate. Also, you won’t achieve your purpose of research. 

Open-ended questions are time-consuming. But it is not only that. Respondents mostly use their mobile device to respond to the surveys.  It is easy just to tap their answers with close-ended questions and finish the survey in a few minutes. However, typing out an answer on a mobile device can make it challenging. 

It is better to use close-ended questions with best-suited options instead of open-ended questions. You can further optimize it with the option of multiple-choice or ‘other’ answer option. 

Don’t use Hypothetical Questions:

Your questions should be open and direct. Hypothetical questions may aggravate your respondent and they will close the survey before even responding.