Survey Software Diversity: Tailored Tools for Every Industry


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In the ever-changing data gathering and market research landscapes, the need of efficient and industry-specific survey software cannot be overstated. With organisations across all industries seeking insights to fuel growth, having access to bespoke survey tools designed for specific industries may provide you a competitive advantage. In this piece, we will discuss the significance of survey software diversity and how customised tools may assist diverse industries in improving overall data quality and decision-making.

The Role of Industry-Tailored Survey Software and types of survey software and their industry-specific applications

There are various specialised solutions accessible for every business when it comes to surveying software diversity. Each one is tailored to a specific function or sector. Here are a few instances of survey software and its applications in the industry.

Online Survey Platforms 

Individuals and organisations can use online survey platforms to produce, distribute, and analyse surveys and questionnaires. These platforms make it simple and quick to collect data, thoughts, and feedback from respondents for a variety of objectives.

Industry Applications of Online Survey Platforms 

Marketing: Online surveys can be used to collect client input, preferences, and demographics, which can then be used to design focused marketing campaigns and products.

Education: Online surveys are used by educational institutions to analyse student happiness, course efficacy, and faculty performance.

Nonprofits: Donor involvement, volunteer feedback, and programme evaluation are all aided by these platforms.

Employee Engagement Software:

Employee engagement software provides HR professionals and corporate leaders with the data and insights they need to develop a more engaged and motivated workforce. By actively listening to employee feedback and implementing particular measures, organisations can accomplish improvements that benefit both employees and the organisation as a whole.

Industry Applications of Employee Engagement Software:

Human Resources: Employee satisfaction surveys assess job satisfaction, highlight areas for improvement, and assess workplace culture.

Corporate: Employee engagement surveys assist organisations in increasing productivity, decreasing turnover, and creating a happy work environment.

Create truly exceptional employee experiences where all employees can do their best work

Customer Experience (CX) Platforms:

Survey Software Diversity: Tailored Tools for Every Industry Paired sample

Customer satisfaction surveys are critical in determining how customers perceive a company’s products, services, and interactions. These surveys provide useful information on client mood, preferences, and problem issues. Here’s how they help to improve the entire consumer experience

Industry Applications of  Customer Experience (CX) Platforms:

Retail and E-commerce: Customer satisfaction surveys track purchasing experiences and identify areas for improvement in both online and physical establishments.

Hospitality: CX technologies gather client feedback, allowing hotels and restaurants to improve their services and amenities.

Healthcare Survey Software:

Healthcare survey software is important for improving patient experiences, improving medical research, and upgrading the quality of healthcare services. Healthcare survey software is useful for getting valuable information from patients regarding their experiences, levels of satisfaction, and views of healthcare services.

Industry Applications of Healthcare Survey Software:

Medical Research: Researchers use healthcare surveys to collect patient data, clinical trial feedback, and medical insights.

Patient Care: Surveys are used in hospitals and clinics to gauge patient happiness, treatment effectiveness, and overall experience.

Market Research Platforms:

Market research systems integrated into marketing efforts enable organisations to make informed decisions, match their strategy with consumer preferences, and remain ahead of market trends. Marketers can design more successful campaigns, refine offers, and ultimately drive business growth and success by harnessing customer input and undertaking detailed market analysis.

Industry Applications of  Market Research Platforms:

Market Research Firms: These systems make data collection easier for consumers, market trends, and competition analysis.

Product Development: Market research surveys are used by businesses to evaluate concepts, develop product features, and detect market gaps.

Lean how Frost & Sullivan conducted 100k surveys across 300 industries annually with Voxco

Education Assessment Tools

Education evaluation tools are critical components of modern educational systems since they are used to analyse and quantify students’ learning progress, skills, knowledge, and overall educational achievements. These resources are essential for informing teaching practises, curriculum development, and individual learning plans.

Industry Applications of Education Assessment Tools:

Educational Institutions: These tools aid in the development of quizzes, exams, and assessments used to assess student performance and comprehension..

Corporate Training: Organisations utilise assessment tools to evaluate staff training and skill development.

Event Feedback Solutions:

A significant tool that allows event organisers to acquire, analyse, and use feedback from attendees to improve the quality of their events is an event feedback solution. Surveys, questionnaires, and feedback forms are commonly used to obtain insights from participants in this solution.

Industry Applications of Event Feedback Solutions:

Event Management: Surveys provide feedback from attendees, allowing organisers to enhance event logistics, content, and overall experience.

Conferences and Trade Shows: Feedback tools improve large-scale event planning and execution.

Government and Public Sector Surveys:

Surveys conducted by the government and public sector are critical for gathering feedback, opinions, and data from people, stakeholders, and the general public in order to inform policies, programmes, and decision-making. These polls are critical tools for maintaining openness, accountability, and good government.

Industry Applications of Government and Public Sector Surveys

Public Policy: Government agencies gather citizen opinions and input on policy decisions, community services, and public infrastructure.

Social Services: Surveys aid in assessing the needs and satisfaction of recipients of government-funded programs.

Financial and Banking Survey Tools

Financial and banking survey tools are specialised platforms used to collect insights, opinions, and feedback from clients, stakeholders, and financial and banking experts. These technologies are essential for determining consumer preferences, analysing financial products, and improving the entire banking experience.

Industry Applications of  Financial and Banking Survey Tools:

Banking: These tools collect customer feedback on banking services, mobile apps, and financial products.

Investment and Wealth Management: Surveys help financial advisors understand client preferences, risk tolerance, and investment goals.

Leverage the power of AI and ML to create predictive models and identify at risk customers.

Real estate surveys 

Real estate surveys are critical instruments in the real estate market for gathering insights, opinions, and data from a wide range of stakeholders, including buyers, sellers, investors, tenants, and real estate professionals. These polls give useful data for making educated decisions, improving services, and understanding market trends.

Industry Applications of Real Estate Surveys:

Property Management: Tenant satisfaction, property conditions, and maintenance requirements are all evaluated in real estate surveys.

Market Analysis: Surveys help with the analysis of real estate market trends, buyer preferences, and property appraisal.

Each sort of survey software serves a specific purpose and is tailored to match the unique needs of its respective industry, all of which contribute to better decision-making, better customer experiences, and overall performance.

How to Choose the Right Survey Software Tool ?

Choosing the best survey software solution is an important decision that can have a big impact on the performance of your data gathering, analysis, and decision-making processes. When considering and selecting a survey software tool, consider the following steps to make an informed decision:

1. Define Your Objectives:

Outline your survey’s goals and objectives in detail. Determine the type of data you need to collect, the audience you want to reach, and the insights you want to obtain. This can assist you in determining the characteristics and capabilities that are required in a survey software solution.

2. Identify Required Features:

List the important elements you require in a survey software application based on your aims. Consider survey design alternatives, question kinds, distribution channels, data analysis capabilities, and reporting capabilities.

3. Ease of Use:

Choose a user-friendly survey software platform that allows you to easily develop surveys, distribute them, and analyse the findings. A user-friendly interface will save you time and effort.

4. Customization Options:

Check to see if the tool allows for branding, layout, and design customization. This ensures that your organization’s identity has a consistent look and feel.

5. Question Types and Logic:

Look for a tool that supports multiple-choice, open-ended, rating scales, and other question formats. Skip logic and branching are advanced logic capabilities that can improve the survey experience.

6. Distribution Channels:

Consider the platforms and channels you intend to use to deliver surveys. Email, social media, websites, mobile apps, and other relevant channels should all be supported by the tool.

7. Data Security and Compliance:

Prioritise data security and privacy rules (such as the GDPR). Choose a tool that encrypts data, assures secure transmission, and offers data storage and protection choices.

8. Reporting and Analytics:

Examine the tool’s reporting and analytics features. Look for options like charts, graphs, and customised reports that can help you visualise and analyse survey data.

9. Integration:

Examine whether the survey software can be integrated with other tools you use, such as CRM systems, email marketing platforms, or data analysis software. Integration makes data management and analysis easier.

10. Scalability:

Take into account whether the tool can handle the scope of your survey initiatives. If you expect an increasing number of respondents or sophisticated surveys, select a tool that can meet your requirements.

11. Mobile Responsiveness:

In today’s mobile-driven environment, be sure the survey software delivers mobile-responsive surveys that provide respondents with a consistent experience across devices.

12. Customer Support:

Investigate the survey software company’s customer support choices. When you face problems or require assistance, responsive customer service can be beneficial.

13. Trial and Demos:

The majority of survey software packages provide trial periods or demos. Use them to investigate the tool’s features, usefulness, and suitability for your purposes.

Survey Software for Market Research Professionals

Conduct Market & Social Research surveys, Opinion Polling, Product Testing and Perception, Customer, Employee & Patient Experience surveys

14. Pricing and Budget:

Take into account your budget and examine the pricing plans of various survey software options. Pay close attention to the features available in each pricing tier to ensure you receive the best value for your money.

15. User Reviews and Recommendations:

Examine user evaluations and seek advice from peers or online groups. Real-world experiences can provide light on the benefits and drawbacks of various survey software systems.

You can select a survey software product that corresponds with your aims, improves your data collection efforts, and adds to informed decision-making by following these steps and properly assessing your options.

List of Survey Software Tools

1. Voxco Survey Software

Voxco is the world’s best-in-class survey software that lets you easily conduct powerful surveys. Being a trusted survey engine for 450+ clients in more than 40 countries, Voxco is power-packed with omnichannel capabilities that allow you to conduct online surveys, telephonic surveys, and face-to-face interviews effortlessly. 

Voxco provides the tools and technology to easily enable each endeavour, whether you’re trying to leverage the huge potential of online surveys, conduct insightful telephonic interviews, or engage in insightful face-to-face encounters. Voxco is a true ally for organisations and researchers looking to gather relevant insights from respondents across multiple touchpoints, from creating dynamic and engaging questions to robust data collection and analysis. 

2. Qualtrics

Qualtrics is a market leader in survey software that has radically revitalised the use of traditional surveys. This programme has reduced the process of designing successful and interesting surveys by providing a vast 100+ survey question kinds and various prepared templates. 

Qualtrics ensures a seamless responder experience by providing unique functions like as logic branching, display logic, and email triggers.  It allows you to choose from a whopping 30 distinct graph kinds and export the results to CSV in real-time.

3. Hubspot

The sophisticated survey software from HubSpot automates the process of getting both qualitative and quantitative feedback. It allows you to choose the best format (if wanted) and properly track your surveys to improve your client experience.

You may utilise HubSpot to maximise the effectiveness of surveys: 

Customer loyalty is measured using the Net Promoter Score (NPS) survey.

Customer Effort Score (CES) surveys are used to determine how much effort customers have to do to contact your brand.

Customer satisfaction (CSAT) surveys assess your customers’ level of satisfaction at several points along their journey.

4. Survey Monkey 

SurveyMonkey is another well-known name in the field of online survey software. The platform has 15 different types of questions and 230 survey templates. This software is simple to use and is primarily used for one-time surveys. However, this programme is not very useful if you want to gauge overall client happiness or want to re-survey them after a certain time period.

5. SoGoSurvey 

SoGoSurvey is renowned as an enterprise-level survey software that provides end-to-end survey development, delivery, and analysis. Many firms select this platform for gathering input from their target demographic due to its ease of use. 

You can choose any survey from a large number of templates supplied by them. Even the free SoGoSurvey account has services such as unlimited surveys, unlimited questions, three skip logic freebies, data export, 24 question categories, and so on.

the best tool for a survey depends on the specific needs of the researcher, and there are different types of survey software tools available, including online survey tools, paper survey tools, telephonic survey tools, one-to-one interview tools, mobile survey tools, and email survey tools. Using survey software tools can provide several benefits, including reduced human error, ease of use, advanced analysis, accurate results, cost-effectiveness, and expansive reach


Using industry-specific survey software in a data-driven environment is a strategic move that can have a significant impact on decision-making and growth. Businesses may obtain reliable, actionable data that fuels innovation and competition by embracing tools designed to meet the specific needs of various industries.

Investing in survey software diversity is about more than just staying ahead of the competition—it’s about crafting a data-driven future in which companies thrive on targeted data. The importance of bespoke survey tools in determining successful outcomes across numerous industries will only expand as technology develops.

Want insights that help you grow & improve customer experience?

Use Voxco Insights to capture customer feedback and generate actionable insights.


1. What is the best tool for a survey?

When picking which survey tool to employ, keep your genuine demands in mind and prioritise the features you require. Voxco, SurveyMonkey, Qualtrics, Google Forms, Typeform, and Microsoft Forms are just a few of the popular options. When selecting the proper tool for your surveys, consider variables such as features, ease of use, customization possibilities, data analysis capabilities, and pricing.

2. What are the four types of surveys?

The four main types of surveys are:

  1. Online Surveys: these surveys are done online and can be readily distributed to respondents via email or accessed via an internet connection. 
  2. Paper surveys: paper surveys include distributing physical questionnaires to respondents, who then fill them out and return them. They are customisable and can reach a wide audience125. This method is less frequent in the digital age, although it can still be utilised in some circumstances. 
  3. Telephonic Surveys: Telephonic surveys entail conducting phone interviews. Researchers can ask questions and record replies directly from respondents12. 
  4. One-on-One Interviews: These are in-person interviews in which a researcher engages directly with an individual to acquire information. Face-to-face interaction is possible with this method, as are more thorough responses.

3. Benefits of using survey software tool:

Using survey software tools has various advantages, including reduced human error, ease of use, enhanced analysis, accurate data, cost-effectiveness, and a broad reach.

4. What are different types of survey software tools?

There are several survey software programmes available to meet a variety of purposes and tastes. Online survey tools, paper survey tools, telephonic survey tools, one-on-one interview tools, mobile survey tools, and email survey tools are some of the most common.

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