Empirical Research SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin TALK TO ...
Try a free Voxco Online sample survey!
SHARE THE ARTICLE ON
Conducting research studies can be intense! Surveys, analytics, data verification, and monitoring. One of the most rewarding parts of research is when you get to showcase your survey results to your stakeholders.
Ensuring that the survey data you’ve collected makes the impact you hope depends a great deal on how you present your findings.
Surveys generate vast amounts of data, and it’s impossible to hold your audience’s attention long enough to be able to get through all the data with them. The human mind can interpret visuals much faster than text, as most human communication is visual. You need to leverage this while presenting your survey results.
There are many techniques and tools available which can help you add some pizzazz to your presentations. In fact, Voxco comes with analytics tools that can help you create charts and graphs from the data you’ve gathered, and export it for use in your presentations.
Your graphs and charts will help tell a story, but numbers are the star of the show. Influential statistics are key to resonating with your audience. Stakeholders who are in leadership positions are accustomed to making business decisions based on numbers, which is why you need to identify which numbers from your survey results will appeal to them.
A few tools which generate useful data for making key decisions are:
Visually representing your survey data can help easily explain your findings to your audience. Graphs & pie charts are good forms of data visualization which the layperson can comprehend with minimal effort, and that is the goal here – you don’t want people to spend all their time trying to understand raw data.
Voxco’s survey platform comes with in-built analytics tools which can help with data analysis and generate beautiful charts and graphs from selected data. You also have the option to export your data to a CSV or an Xls format.
Responses from open-ended questions cannot be included in graphs and pie charts. However, they do make for a good contributor to a word cloud. It’s not like you can ignore results from open-ended questions while making a presentation, as they are a huge source of insights.
Survey results from open-ended questions can be easily leveraged for marketing purposes as well.
There are several presentation tools available, each with its own unique benefits. You need to choose a tool that can help you showcase your findings just how you want them, and that has a feature set that allows you to visually present whatever data you need to show.
The following tools can come in handy for your presentations
Many of these tools allow you to use animated gifs which can help you display progression/regression statistics.
While your survey results are the star of the show, they need to be backed up with the relevant context. You need to give a short but clear summary of your objectives, conclusions, and recommendations from the research you’ve conducted. Be prepared to explain the above points and to answer audience questions about the same.
What tools and technologies were used in your research? Did you use online surveys, phone surveys, face-to-face interviews, or a mix of all three?
Each survey technology has its USP and can allow you to reach different demographics, for different insights. Your audience needs to understand your process, so be prepared to explain it in brief.
Learn how to meet respondents where they are, drive survey completion while offering a seamless experience, Every Time!
Every demographic has its own bias, its own preferred channel to communicate and participate in surveys. You need to show who your audience is outside of their survey responses, as it adds valuable context to your survey results. Their daily lives, their choices, and tastes – all of them have an impact on their survey response and you need to dissect why.
To better explain your thought process and your reasoning behind your survey, you should also include some questions from your surveys as is. This is especially useful for online surveys, as some online survey tools allow you to completely customize the visuals of your survey, and it can be a useful element in your presentation.
Analytics can allow for cross tabulating your data and can show your audience the data you were drawing conclusions from. All data points from your survey results can be leveraged to tell a unique story visually.
Guide to building a successful survey rewards program