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Survey results into presentations cvr

How to Leverage Survey Results to Create Engaging Presentations

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Conducting research studies can be intense! Surveys, analytics, data verification, and monitoring. One of the most rewarding parts of research is when you get to showcase your survey results to your stakeholders. 

Ensuring that the survey data you’ve collected makes the impact you hope depends a great deal on how you present your findings.

Why should you make a presentation out of survey results?

Not everyone will be willing to sift through all of your survey responses and extract the pertinent findings. That is why you must concisely sum up those findings and make them easily digestible for everyone. A survey results presentation is an excellent resource.

Visualizing survey results better is key

Surveys generate vast amounts of data, and it’s impossible to hold your audience’s attention long enough to be able to get through all the data with them. The human mind can interpret visuals much faster than text, as most human communication is visual. You need to leverage this while presenting your survey results.

There are many techniques and tools available which can help you add some pizzazz to your presentations. In fact, Voxco comes with analytics tools that can help you create charts and graphs from the data you’ve gathered, and export it for use in your presentations.

It’s all about the numbers

Your graphs and charts will help tell a story, but numbers are the star of the show. Influential statistics are key to resonating with your audience. Stakeholders who are in leadership positions are accustomed to making business decisions based on numbers, which is why you need to identify which numbers from your survey results will appeal to them. 

A few tools which generate useful data for making key decisions are:

Survey results look better with charts and graphs

Visually representing your survey data can help easily explain your findings to your audience. Graphs & pie charts are good forms of data visualization which the layperson can comprehend with minimal effort, and that is the goal here – you don’t want people to spend all their time trying to understand raw data.

Voxco’s survey platform comes with in-built analytics tools which can help with data analysis and generate beautiful charts and graphs from selected data. You also have the option to export your data to a CSV or an Xls format.

Survey results from open-ended questions can pique curiosity

Responses from open-ended questions cannot be included in graphs and pie charts. However, they do make for a good contributor to a word cloud. It’s not like you can ignore results from open-ended questions while making a presentation, as they are a huge source of insights.

Survey results from open-ended questions can be easily leveraged for marketing purposes as well.

Survey results are better with infographics

Infographics add a creative twist to otherwise boring charts and graphs. A good infographic uses images to enhance the message rather than distract from it.

Instead of a bar graph, one survey results presentation example uses silhouettes of people to convey a percentage of the population. 

A word cloud is an effective visual representation of open-ended question responses. As more people respond with a particular word, it will appear in the cloud, emphasizing the most relevant answers.

Survey results presentation with videos and animations

People watch videos for more than 100 minutes per day, which is why marketers have tapped into this strategic area for reaching an audience. Almost 88% of marketers believe video marketing generates a high return.

A video is an effective medium for presenting information, including survey results. Motion, sound, and colorful statistics can help your audience remember information and react appropriately by capturing their attention.

If you present your findings via video, keep in mind that your sharing options will be limited to platforms that can play videos, such as blog posts, websites, and PowerPoint presentations. Creating a PDF of the findings for people to review at their leisure is also a good way to supplement a video presentation.

Present your survey results with spreadsheets

Spreadsheets, such as Excel, are not visually appealing, but they are useful for organizing large amounts of information to create a survey results software report.

While an image or video works best on websites, you may need to include more information than can fit in a single image.

Assume you wanted to provide stakeholders or business partners with a thorough examination of the survey and all responses. A spreadsheet allows you to display all of the necessary information at once. You can still use visually appealing infographics to summarise the findings, as well as a video to present the report alongside the spreadsheet.

Survey results look better with clickable interactive results

The use of interactive results is a fun way to allow viewers to explore the results. You can also organize the findings to aid in the organization of large amounts of information.

Interactive maps are a popular way to graphically display survey results. When they click on a specific map area, for example, they can view results by region. Websites and blogs benefit the most from interactive maps and displays.

People who do not have the time to explore the map can see the information through an infographic that summarises all of the data as a global average.

The right presentation tool can be the difference for your survey results

There are several presentation tools available, each with its own unique benefits. You need to choose a tool that can help you showcase your findings just how you want them, and that has a feature set that allows you to visually present whatever data you need to show.

The following tools can come in handy for your presentations

  • Google Slides
  • Microsoft Powerpoint
  • Empressor
  • Prezi

Many of these tools allow you to use animated gifs which can help you display progression/regression statistics.

Contextualizing survey results

Summarize conclusions, objectives, and recommendations from your findings

While your survey results are the star of the show, they need to be backed up with the relevant context. You need to give a short but clear summary of your objectives, conclusions, and recommendations from the research you’ve conducted. Be prepared to explain the above points and to answer audience questions about the same.

Survey methodology counts

What tools and technologies were used in your research? Did you use online surveys, phone surveys, face-to-face interviews, or a mix of all three?

Each survey technology has its USP and can allow you to reach different demographics, for different insights. Your audience needs to understand your process, so be prepared to explain it in brief.

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Explain your demographic

Every demographic has its own bias, its own preferred channel to communicate and participate in surveys. You need to show who your audience is outside of their survey responses, as it adds valuable context to your survey results. Their daily lives, their choices, and tastes – all of them have an impact on their survey response and you need to dissect why.

Share a few questions from your study

To better explain your thought process and your reasoning behind your survey, you should also include some questions from your surveys as is. This is especially useful for online surveys, as some online survey tools allow you to completely customize the visuals of your survey, and it can be a useful element in your presentation.

Leverage your analytics tools wisely

Analytics can allow for cross tabulating your data and can show your audience the data you were drawing conclusions from. All data points from your survey results can be leveraged to tell a unique story visually.

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Conclusion

Graphs, diagrams, and tables are all excellent and visually better ways to present survey results. The primary reason for using visuals is for clarity, as some data is better understood when explained visually. And nothing is more effective than a table or graph for presenting data. With the addition of your logo to your presentation, you will have a professionally branded survey report.

Frequently Asked Questions (FAQs)

1. In a presentation, how to present survey results?

5 better ways to present survey results

  • Charts and graphs.
  • Infographics.
  • Spreadsheets
  • Video and animations.
  • Clickable Interactive Results

2. What is the best chart to use to display survey results?

Pie charts are one of the most commonly used chart types for comparing survey results. Outspread lines are used to outline each arc of a pie chart. These radiate from the circle’s center to its edges.

3. How do you present the results of an employee survey?

When sharing survey results, there are four major points to consider.

  • Explain why the survey is necessary.
  • Declare that you want to hear everyone’s honest feedback.
  • Explain how the survey was carried out.
  • Inform your employees about the survey.

4. How to turn survey results into percentage?

It is calculated by dividing the total number of survey responses by the number of audience invitations sent (sample size). The response rate is then calculated by multiplying that value by 100. For example, a response rate of 25.33% would be obtained if 380 responses were received from a sample of 1500.

Want to know how to create surveys like an expert? Book a free consultation with our team today.

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