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With 95% of adults (aged 18 to 34) following a brand through social media channels, there’s no doubt that social media plays a crucial role in understanding the brand’s audience. To dive deeper into social, consumer, or market trends, social media can prove to be an effective market research platform for gathering qualitative as well as quantitative data.
As social media is constantly evolving and businesses are preferring it over conventional market research platforms, it’s important to uncover certain aspects like:
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This video gives you a summarized view of the article and why you should use social media as your market research platform.
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Leveraging social media as a market research platform can empower businesses to gain insights into their target consumers. However, social market research may not be ideal for all and that’s where the need for an agile market research platform will arise. Voxco’s market research platform offers best-in-class Omni channel solutions to ideate, manage, and analyze your market research needs.