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Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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The world today runs on one thing that binds all the entities together. It is nothing but “DATA”. When it comes to businesses that are highly or even slightly data-driven, it becomes crucial to pay attention to the quality of the data that is being let into the organization and how it is used. Many firms face the same data-driven difficulties when it comes to outsourcing the data, quality and accuracy of the data that is being used by the teams.
To make sure the business decisions are being made correctly and based on one shared source of data, the companies should make sure the outsourced data is a single source of truth to the organization. A single source of truth or SSOT is a technique used to determine that the organization is using a single source of data to make all the important decisions.
It just becomes more important when we are talking business intelligence and data science. With the emerging technologies, data becomes even more of a crucial business driving force than ever before. Brands use this data to build business decisions after running the source data through various data science mechanisms.
Conducting exploratory research seems tricky but an effective guide can help.
In an organization with various teams working together, it is a bit challenging when it comes to keeping one shared source of data and making sure all of them refer to the same. Single source of truth works by making sure all the teams and departments provide access to their information for the company.
SSOT then jots down the primary location of the data storage and collects and integrates the information coming from all sorts of sources to that one primary location. The project management teams then work further to perform data operations on the gathered data and create one integrated data centre for all the teams in an organization to build their decisions on.
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Following are the steps to implement a single source of truth for the first time in your organization:
As we know there are various teams working together in an organization, you would want to determine what kind of data all the cross-functional teams will be needing. This is mostly done by the IT team. They can go around asking for the nature and specifications of the data they will want to make their business decisions.
After you know the nature of the data you need, you can start the data gathering process. In case you have a broad field of data that is covering a vast area of information, you can go ahead and divide those into smaller sets that will best represent their business operations. One thing you need to make sure of is that the gathered data is measurable.
Talk and get your project teams to come together and have the shared data access points to determine the incoming data. This way you won’t need to have participant buy-in.
Make sure the data organization and accessibility are not compromised. Your SSOT workflow needs to be smooth and compliant. Any damage to that can cause organizational compliance norm disputes.
When the process is almost done, the last thing to do is to finally give the data access to all the cross-functional teams. Make sure the teams are tracking the project discussions and decisions and sharing them at one point for easy evaluation.
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