Featured Webinar: Harness the Power of AI: Easily Analyze Open-End Responses - November 14 at 2pm ET
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
SHARE THE ARTICLE ON
Analysing large data in a table with number of rows and columns can be pretty challenging. But it gets easier when you try to compare two variables together, side-by-side. And this is where scatterplots come into the picture.
Scatterplot helps you figure out how the two variables relate to each other. Scatterplot looks like nothing but a graph that plots the data points for two variables under study.
As with any graph, a scatterplot has a vertical y-axis and a horizontal x-axis and both the variables are plotted on one axis each. Scatterplots are marks on the graph which represents one participant’s measure on the variables both on the y-axis and x-axis.
Most of the scatterplots contain a Line of best fit, which is nothing but a straight line drawn from between the data points to make it a clear trend differentiator.
Create an actionable feedback collection process.
Correlation is nothing but a statistical relationship between two variables. And a correlation coefficient ( r ) is a measure of strength and direction of a relationship between two variables. Strength is determined by a numerical value, whereas direction is determined on whether the correlation is positive or negative or zero.
Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template
A scatterplot is nothing but a visual representation of the correlation or a relationship between the variables.
In both positive correlation and negative correlation, all the scatterplots move in the same direction.
In the below two examples of the scatterplot, we can say both are a good representation of data. Since the data points are very close to the line of best fit, we have a strong correlation.
Hence, r is going to be close to -1.
Hence, r is going to be close to +1.
See Voxco survey software in action with a Free demo.
As for the scatterplots that makes the correlation zero or correlation coefficient r = 0, the examples would look something like these:
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
Read more
As for the scatterplots that makes the correlation zero or correlation coefficient r = 0, the examples would look something like these: