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Effectively using Research Software for better insights

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Research is an important tool for understanding various issues. It can be used to identify perceptions about your brand and its products, about government policies, about future updates to your offerings. It can be used to get insights into demographics, various market segments and more. Research software is a powerful tool for analysts which can help them uncover insights.

The need for research is especially true for business, as the insights gleaned from research can be useful in getting the edge over the competition and maximizing profits. Research is a valuable tool in improving customer experience as well.

What is research software?

When it comes to research, the accuracy of the insights you uncover depend greatly on how much data you collect. With research software at your disposal, it is possible for researchers to collect accurate feedback at scale. With the right research tool, one can approach respondents across multiple channels, effectively conduct surveys and gather real time feedback and securely store respondent data.

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Why is research software important?

research software

Conducting research can help gather insights which can help in multiple circumstances. Whether it’s businesses looking to gain insights to help understand their customers better, or healthcare researchers doing a study into personal hygiene, or researchers gathering feedback about new government policies from the general public, research software can gather data and help researchers derive insights that drive growth and change.

What can research software help with

Although research software tools can be used by a party for any scenario they deem fit, they are generally used for:

Surveys

Surveys are an effective medium for collecting feedback from a target audience. This feedback can be in the form of opinions, experiences, ideas and information. Powerful research software like Voxco can help collect feedback across all channels – online, telephonically and face to face/mobile. Surveys are extremely versatile and can be an integral part of business, government or academic research.

One on one interviews

Personal Interviews, whether via phone or in person can be an effective way of getting insights. It’s especially useful when discussing sensitive topics which people may not be willing to discuss in a large group setting. 

It allows researchers to get honest feedback, and gauge respondent behavior while discussing the topic at hand. This metadata about the interview is a good source of data by itself. 

Census

This is an extremely large scale data collection exercise and requires everyone involved to be at the top of their game. Research software is essential for ensuring that data collected is being synchronized with the database, and that the census has as wide a reach as possible. Although traditionally census data was collected in person or via telephone, it is becoming increasingly common for governments to collect this data online, via specialized secure portals.

What features should your research software have?

Omnichannel capability

Although much of the world is online, not everyone has access to the internet 24×7. This is why it’s important that your customer experience software has the capability to reach respondents across all channels (Online, face to face, telephonically). 

This not only ensures more accurate data, but allows businesses to break down geographical barriers while choosing to survey respondents.

Incentivized surveys

Greater participation in your surveys typically translates into more accurate data. Sometimes it may require a little convincing to get respondents for your survey. It’s also possible that your survey drop off rates are a cause for concern, and you’d like to keep them as low as possible. For such situations, Voxco’s research software can seamlessly integrate rewards into surveys, which are presented to respondents only after they’ve completed and submitted the survey. 

Hosting flexibility

Where to host survey and research data can vary. Some businesses might want to host their data themselves, while others may prefer relying on the research software provider. Which is why voxco’s research tools allow users to store their data securely in the cloud or on their own premises. This ensures that hosting is fully compliant with their IT infrastructure and security protocols.

Analytics

Fully featured research software usually comes equipped with analytics tools as well. Analytics is the bridge between the data you’ve and insights it can yield. Voxco’s research tools provide researchers with powerful analytics and reporting, ensuring that the right insights are presented to correct stakeholders.

Researchers can create customized reports after data analysis which highlight key areas of interest. These features ensure that everyone only gets access to information they’re entitled to.

Dashboards

Dashboards are a crucial feature for researchers, and usually work in tandem with analytics tools. Voxco’s research software comes equipped with intuitive dashboards which provide real time updates to insights and metadata. Powerful research tools allow users to customize their dashboard to display a whole host of useful information like

    • Survey completion times
    • Device activity trends
    • Drop analysis
    • A holistic disposition picture and more!

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Custom survey capability

Every research study has different and unique requirements, and the standard question types sometimes just won’t cut it. These requirements can depend on a litany of factors like demography, market segments, financial backgrounds etc. To meet these challenges, Voxco allows researchers to create custom questions for their surveys, which get them the exact data they need.

Real time results

Information makes all the difference, and for entities looking at research software for business it can be crucial. Survey feedback management platforms like voxco can allow businesses to access feedback in real time and choose to engage with respondents on a platform of their choice. This enables businesses to be more agile while managing feedback, and allows them to deliver positive resolutions in a shorter time frame.

Simplified distribution

Ensuring good participation in your surveys positively impacts the accuracy of your research data. Voxco’s research software empowers researchers and analysts to distribute their surveys via social media, email, push notifications on mobile, SMS. Then there are phone/ CATI surveys which can allow for in depth research via telephone. Widespread distribution ensures that your surveys have high participation levels, and that the insights you uncover are based on more accurate data.

Email and App integration

Sometimes businesses or researchers need to use your research software to get quick feedback immediately after an interaction with a customer or respondent. One can acquire this data by sending a survey integrated in an email or within your smartphone app. 

When emailed (Typically CES, CSAT or NPS® Surveys, a respondent is usually shown the first/opening question of the survey. They can answer from within the email itself, which will then lead them to a web page with the remainder of the survey, or an acknowledgement of their participation. 

For mobile apps, it is possible to integrate a short survey that appears immediately after a critical interaction with the user, like a transaction. 

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