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Asking the right question to your audience can help you gather accurate and significant data. But what type of questions should you ask your audience – quantitative or qualitative? This depends on the type of data you want to collect.
Quantitative research questions allow respondents to answer concisely. In this article, we’ll go over some popular quantitative research questions and the different types of quantitative research questions.
Quantitative research questions are objective questions that provide detailed knowledge about a research topic. The data obtained with quantitative research questions are numerical that can be examined statistically.
Quantitative research questions help look into trends and patterns to make logical sense of the research topic. The data gathered can be generalized to the entire population and help make data-driven and sound decisions.
Statistical reports are hard to argue with, making the data more reliable. Quantitative research requires precise information so the data it brings is reliable and valid.
Here are some of the most common quantitative research questions you can use in your quantitative surveys:
👉How often do you visit an art gallery?
👉How much do you pay for the hotel’s VIP services?
👉What differences did you notice between our website and app interface?
👉What is the effect of social media on self-confidence?
👉What is the relationship between age and alcohol consumption?
The best way to create a quantitative survey is by using online survey tools that offer a diverse range of question types. This way you can choose which quantitative question would best serve the purpose of your survey.
Now let’s dive into the different types of quantitative research questions.
There are three types of quantitative research questions.
Each of these type helps you gather unique insights. You can determine which research question types to use based on the type of data you want to gather and the research objective.
In our next section, we’ll explore the three types of quantitative research questions in detail and look at their examples.
Let’s take a look at some examples of quantitative research questions
It simply implies that you want to gather information about variables that you are trying to quantify or measure. Descriptive research questions help gather a customer’s opinion about variables you want to measure.
These questions mostly begin with-
Descriptive research questions focus mostly on one group and one variable. Rarely do these questions include multiple groups and variables. Here are a few examples of descriptive research questions
We have shared a few questions that you can use as an inspiration to create your own research question. You can use the following quantitative research question examples for your market research.
Let’s look at a few examples of quantitative research question types.
Question 1: How much fast food do Americans consume per week?
Question 2: How often do students between the ages of 15 – 18 use Facebook weekly?
Question 3: How often do male and female university students use a food delivery app monthly?
Question 4: What is the preferred choice of cuisine of the Italians?
Question 5: What are the important factors influencing the career choice of Asian-American University students?
When conducting market research, leverage the best market research software that allows you to reach a global audience across preferred channels.
Also read: What is Descriptive Research?
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Comparative research questions help examine the difference between two or more groups based on one or more dependable variables. The number of variables depends on the need of market research.
The question asks the respondents, “what is the difference in” a dependent variable between two or more groups?
Let’s look at some quantitative research question examples for this type that you can use in competitive analysis.
Question 1: What is the difference in time spent on video games between people aged 12 to 17 and 18 to 25?
Question 2: What is the difference in attitude towards online shopping between millennials adults and Adults born before 1980?
Question 3: What is the difference in the attitude towards politics between Mexicans and Americans in America?
Question 4: What is the difference in the usage of Snapchat between Canadian male and female university students?
Question 5: What is the difference in attitude toward rock music between Gen-Z and Millennials?
See how easily you can create, test, distribute and design the surveys.
Relationship-based research questions are the best quantitative research question examples when you need to identify trends, causal relationships, or associations between two or more variables.
When using the term relationship in statistics, it is important to remember that it refers to experimental research design.
In this case, examining the cause and effect between two variables is possible. This means it is possible to say which variable was responsible for the effect on the other variable.
However, when you use relationship-based research questions, you do not have to distinguish between causal relationships, trends, or associations.
The question in this type begins with “What is the relationship” between or amongst independent and dependent variables, amongst or between two or more groups?
Let’s look at a few examples of quantitative research question types.
Question 1: What is the relationship between gender and attitude towards romantic movies amongst Middle-aged people?
Question 2: What is the relationship between age and fast food preference in Australia?
Question 3: What is the relationship between age and lifestyle among women?
Question 4: What is the relationship between Salary and Job satisfaction among people working in the corporate business?
Question 5: What is the relationship between University degrees and Job positions amongst employees in Multinational Companies?
This quantitative research question example can help you help segment customers based on their shared characteristics. Leverage a data analysis platform that enables you to identify patterns between responses and help you group customers with similar attributes.
This way, you can create unique customer profiles and personalized campaigns that appeal to each customer.
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Follow the steps listed below to design quantitative survey questions:
Select a type that corresponds to the survey’s goal. The kind of answers given by respondents are determined by the type of question posed.
The next step is to choose the target audience and the variables to be measured. Variables can be categorized into 4 types: nominal, ordinal, interval, and ratio.
After the first 2 points have been taken care of, it is now time to structure the survey such that it is uncomplicated. Simple and unambiguous wordings should be used to frame the questions.
Quantitative research questions play a vital role in the design and implementation of the research method. The questions provide a clear framework to help you understand what data you need to gather and investigate the correlation between quantitative variables.
Here are some key reasons that make quantitative research questions important.
This research question allows you to seek numerical data and focus on measurable variables. It provides a more standardized result and objective measurement.
Quantitative data enables you to make generalizations about the target population based on your research sample. By clearly defining variables and the target population, you can draw conclusions that are applicable to the intended population.
A well-defined quantitative research question gathers statistical data that allows you to perform statistical analysis. This allows you to identify patterns, correlations, trends, and differences within the data, thus providing meaningful insights.
Let’s look at the situations when you should use quantitative research questions.
What is the relationship between students’ play time and their health?
This is an example of quantitative research question where you intended to identify the relation between the variables of students’ health and their playtime.
Is there any significant difference in the satisfaction level between software A and software B?
This is a quantitative research question example where you explore the difference in satisfaction between two variables.
How has the purchase frequency changed over the fourth quarter of the year?
This is an example of quantitative research question where you uncover the trend or changes in purchase frequency over time.
Quantitative questions are valuable when you intend to conduct large-scale surveys targeting a wide range of participants. It allows a standardized and systematic approach to data collection and analysis, enabling you to draw meaningful conclusions.
Also Read: Quantitative Research Vs Qualitative Research.
This sums up our article on quantitative research question examples. You can use these question types to create interactive market research surveys that provide meaningful insights. You can choose to use these questions separately or together in a survey depending on your research goal.
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