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Quantitative and qualitative survey questions are the two types of questions that can be found in surveys. Quantitative refers to something that can be measured whereas qualitative refers to the quality of something including the size, value, and so on.
Quantitative survey questions are objective questions that are intended to gain extensive information from respondents. Such questions are used to collect numerical data that can be used for statistical analysis.
Quantitative questions are closed-ended questions that usually ask the respondents to choose from a list of options. The participants are not exhausted by these kinds of questions because they do not take much time to answer.
Quantitative research focuses on the “What” and “Who”. On the other hand, Qualitative research focuses on the “Why” element, which gives an insight into people’s thoughts and attitudes that are difficult to quantify.
Quantitative and qualitative survey questions work together to form a complete survey.
Let’s look at the types of quantitative survey questions along with examples.
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There are 3 common types of quantitative survey questions, namely –
Descriptive survey questions ask about a variable or multiple variables to uncover the respondent’s opinion towards it. Such questions are used to quantify variables by targeting a larger audience.
Descriptive research questions usually start with “What percentage?”, “How often?”, “What percentage?”, “What proportion?”, etc.
Here are a few quantitative question examples that fall into the descriptive category –
Comparative Survey Questions are used to obtain a comparison between 2 groups of variables. The aim is to establish a clear difference between one or more variables belonging to different target groups. The questions usually begin with “What is the difference between?” variables belonging to different categories.
Here are a few comparative survey question examples –
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Relationship-based survey questions are used to determine the relationship and association between two or more variables. Such kinds of quantitative questions are framed as – “What is the relationship between?” 2 or more dependent variables.
Given below are a few examples of relationship-based quantitative survey questions:
We’ve taken a look at quantitative survey questions types and examples. Let’s take a look at how they assist you with your surveys.
Follow the steps listed below to design quantitative survey questions:
Select a type that corresponds to the survey’s goal. The kind of answers given by respondents are determined by the type of question posed.
The next step is to choose the target audience and the variables to be measured. Variables can be categorized into 4 types: nominal, ordinal, interval, and ratio.
After the first 2 points have been taken care of, it is now time to structure the survey such that it is uncomplicated. Simple and unambiguous wordings should be used to frame the questions.