QUANTITATIVE VS QUALITATIVE RESEARCH6

Quantitative Research Questions

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Quantitative Research is a type of market research that is used to collect numerical data for analysis. The data is gathered by surveying a sample of target customers with the intention to identify patterns and averages and examine causal relationships. Quantitative data collected from the research makes it possible to generalize the result to the entire target market.

Market Research toolkit to start your market research surveys and studies.

What are Quantitative Research Questions?

The questions used for the purpose are called Quantitative Research Questions. Quantitative research questions give you the “who” and “what” of the research goal. The questions help collect data that are easier to measure. The data is objective and quantifiable which makes it credible for decision-making purposes. The questions are close-ended making it less stressful for respondents to answer. 

Quantitative research questions are used when the aim is to gather statistical and quantifiable responses. The statistical data gives an accurate result that can be used to generalize the respondent’s answer to the entire population. 

Quantitative research questions, generally, begin with the following phrase

  • How often… 
  • How many….
  • How much…
  • What percentage…
  • What is/are…
  • To what extent…

For example,

  • How frequently do you use our mobile app to shop for our product?
  • What are the online payment methods you use during your purchase?
  • How likely are you to recommend our movie streaming app to your friends and families?

Quantitative Research Question Types

The most common use of quantitative questions is to collect demographic data, purchase behavior, or identify market trends. However, these quantitative research questions can be categorized into three types that help a marketer identify the variables and their effect on the outcome.

Descriptive Quantitative Research Questions

These types of questions help you understand the respondent’s reaction toward the given situation. It can be used to define a population and answer questions about frequency or trends. How often do you subscribe to dating apps?

Variable: no. of dating apps subscribed

Group: unmarried and single people

Comparative Quantitative Research Questions

Comparative questions help gather data to differentiate between responses of one or more groups in relation to the variables. The data helps identify what various demographic segments prefer. The data can help you develop strategies to target different groups based on their preference. What is the difference in the purchase of protein powder between men and women?

Variable: purchase of protein power

Groups: Men and Females

Relationship-based Quantitative Research Questions

This type of quantitative question simply points out the association between two or more variables within one or more target groups. What is the relationship between family income and education in America?

Variables: family income and education

Groups: America

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Quantitative Research Question Format

Quantitative research questions are close-ended questions. These questions can be designed in various formats such as multiple-choice, Likert Scale, NPS, Ranking, etc. These close-ended, multiple-choice questions can be designed using an array of answer formats such as radio buttons, drag & drop, matrix, sliding scale, etc. 

You can use these different types of Quantitative Questions and mix them with a suitable answer format to make the survey interesting and increase the response rate.

Multiple Choice Questions:

Instead of answering with only one answer, a respondent can select two or more options as their response. You can limit the no. of responses to control the data. Respondents are given the freedom to select all the options that suit them the best. 

What did you like the most about our courier service?

  • Fast delivery
  • Package handling
  • Minimal calling from agent
  • Easy service 
  • Polite attitude of the agent

Likert Scale

Likert scale is a type of rating scale that ranges from “good”, “neutral” to “bad”. The neutral point is at the middle with the other two attributes at two ends of the scale. With the neutral point, respondents have the freedom to select the middle point when they have no opinion about the question. Instead of providing random and inaccurate answers, the respondent can select neutral.

NPS

Quantitative Research Questions

NPS or net promoter scale is used to evaluate customer loyalty. It is mostly used to ask the “likelihood to recommend” to the respondents. The scale ranges from 0 to 10, with a neutral point in the middle. According to the response, the customers are categorized into promoters, passives, and detractors.

Ranking

A ranking question allows the respondents to put the answer options in order of their preference. The direction of order should be mentioned, most preferred to least preferred. A ranking question helps understand where the concerned product, service or brand stands among the competitors.

Answer Formats

Radio Buttons

When using questions like “Yes/No”, you can use radio buttons. This type of answer format allows only one answer. So, the radio button can be used for single-select questions when you want respondents to select what they think is the most important factor.

Quantitative Research Questions1

Checkbox

For Multiple-choice questions, a checkbox answer format is used to allow respondents to select all the suitable answers.

Drag and Drop

This answer format makes the survey more interactive. It is designed so that the respondent can drag their preferred choice of answer from the list and drop it to the answer box.

Matrix

Matrix is a type of question format that works with both single and multiple-choice questions. You can put all multiple questions with the same answer options in the table. This can be used to minimize the length of the survey.

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FAQs

Quantitative Research is categorized into four types. These types are:

  • Descriptive research
  • Correlational research
  • Causal-comparative research
  • Experimental research

Quantitative data is collected by asking quantitative questions via, online surveys, paper questionnaires, polls, interviews, etc.

Quantitative Research collects data from the customers that can be quantified. The research uses closed-ended questions to collect numerical data. 

Qualitative Research collects the reason behind customer’s choices. It looks for descriptive and conceptual data.

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Great Research
Fast Insights
Best-in-class ROI

Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.

Join 500 + global clients across 40+ countries