Conduct Quantitative Research With Voxco
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Quantitative observation implies an objective collection of data for analysis based on their numerical and statistical attributes.
This observation involves the depiction of obtained variables in terms of their quantity. The primary focus is on numbers and values. For instance, quantitative observation is associated with measuring values such as weight, volume, age, etc.
A quantitative observation is referred to as “Standardized Observation” by the University of South Alabama. Due to the nature of quantitative observation, it is used for market research that can be tracked and measured precisely. This form of observation is generally used by most fields of sciences except social sciences.
NPS: Net Promoter Scale can be used to obtain quantitative observation. The numerical value derived from the survey method will give the impression of customer loyalty and promotion. For example,
A scale of 1 to 10, ranging from highly unlikely to highly likely in increasing order, can be used. The result will provide us with three groups of customers Promoter, Passives, and Detractors. The result for the quantitative observation can be obtained by using the NPS formulas. NPS is a key metric for market research.
NPS = % promoters – % detractors X 100.
Likert Scale: A Likert scale is also used to make a quantitative observation. Survey-based on employee satisfaction can be analyzed as a quantitative observation. For example,
With a 5-point Likert scale, ranging from 1- very unsatisfied to 5- very satisfied, the opinions of the employees can be converted into a numerical variable. The values can then be analyzed under quantitative observation.
In conclusion, Quantitative Observation is objective in nature and concerned with the numerical parameters of the data gathered in the survey. Although it can be used for market research, it is mostly used for scientific research, it involves conducting a survey on a large number of participants.