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Product Value Proposition

Market research 04 12
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No one understands a product better than the individuals who developed it. It’s the duty of the marketers to refine their product’s messaging into an enthralling value proposition. An efficient product value proposition can play a key role in your product’s positioning by highlighting your unique and useful features. In this article, we’ll discuss what a product value proposition is and how you can make the most of it.


What is a product value proposition?

A product value proposition is defined as a statement that communicates the specific features and uses of a product while effectively considering the issues and needs of the customers. Playing a crucial role in product messaging, it describes why prospects should invest in a product and what value will they get out of it. Basically, it’s a clear statement that can help you: 

  • Demonstrate how your product can solve customer issues
  • Explain the various benefits of your product
  • Expound why customers should prefer your product over competitors

The value proposition is the elevator pitch of your product which is drilled down to a single sentence. It should be able to sell the product and not merely describe it. Also, it’s imperative to define a proposition that resonates with your audience, delivers a quantifiable value, and has a differentiator that could help you stay on top.

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Why does the product value proposition matter?

In today’s digital landscape, customers are usually observed to have shorter attention spans. With the abundance of marketing content available to the customers, they don’t have much time to go through the intrinsic details of any product. So, brands that can clear the clutter and provide a fascinating product statement that is relevant to the audience are most likely to succeed. 

The product value proposition comes at the beginning of your brand messaging. This statement is extremely crucial for describing your product as well as sharing its advantages with customers who are quickly scrolling your website. Moreover, it can seamlessly realign your employees and offer them a succinct way of describing your offering. As your brand has a few seconds for attracting and converting prospects, product value propositions can play a pivotal role in framing your product into the minds of your target audience.

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How to define your product value proposition?

Sharing on your website is a must 

As a website is considered to be the most valuable asset of a brand, there’s no doubt that the value proposition should be added to your website. Using it on your homepage is a great idea especially if it’s for your flagship product. On visiting your website, the prospects will be welcomed by your product value proposition. This will make them quickly understand your offering and why they need to invest in it. By grabbing the eyeballs of your visitors, a unique product value proposition will help you transform them into qualified leads. 

Don’t forget to include it in multimedia content 

Once you’ve finalized your product value proposition, you need to make sure that it’s included in every content piece you create— be it directly or indirectly. The messaging of all products should resonate with your specific product value proposition. Basically, you can share the value proposition in an interactive manner, i.e. either through product videos or industry podcasts.  

Sharing via proactive outreach 

While there’s no compulsion for adding your product value proposition to every cold email, but you should be ready to share it if a prospect mentions your product or brand. Moreover, you should make it an essential component of your communications strategy. Creating guest posts that feature a revamped version of your value proposition would be a great idea.

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Why choose Voxco?

Omnichannel Capabilities  

Creating an effective value proposition was never so easy! Voxco’s best-in-class platform comes with omnichannel survey capabilities that allow researchers to gain insights into the voice of the customer online, via telephone, or face-to-face

Flexible Hosting 

Voxco comes equipped with flexible hosting options that allow researchers to store their data securely in the cloud or on-premises, tied with their existing IT infrastructure.

Premium Support & Service

Voxco’s experienced and top-notch support teams are there around the clock to help you get the most from your product value proposition. 

Compliant with regulations

We value data privacy the most – Stay compliant with all data privacy as well as security regulations (HIPAA, TCPA, and more) with Voxco.

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