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In today’s digital era, the surge of data has pushed research methods to revolutionize. In market research, the concept of big data indicates the vast volume of structured and unstructured data generated by consumers. This data serves as a source to gain valuable insights and make data-driven decisions for organizations. However, harnessing the power of big data in terms of collecting and analyzing data presents a significant challenge for the researcher.
In this blog, we’ll explore how you can unlock the power of big data analytics.
Big data analytics is the approach of evaluating and extracting meaningful insights from large and complex datasets. The process involves using various statistical and qualitative data analysis methods to identify trends, patterns, and other meaningful information.
Survey software plays a crucial role in processing a large volume of big data efficiently and effectively. It integrates the work of different software by collecting, organizing, and analyzing heaps of data in one platform.
In market research, data is a game-changer that allows decision-makers to extract valuable insights, identify patterns, and make confident conclusions. You can leverage big data to explore hidden factors, uncover trends, and validate hypotheses across various industries, such as marketing, healthcare, retail, social sciences, finances, and more.
The significance of big data analytics lies in its potential to enhance the quality of your research and lead to advancements in knowledge and innovations.
Read how Voxco helped HRI to conduct complex research studies & speed up insight generation.
Researchers often encounter several challenges when it comes to gathering information and analyzing reliable and accurate data. Traditional research methods and tools are ill-equipped to operate massive data, which can lead to inefficiencies and missed opportunities to discover valuable insights.
We have explored five such challenges that researchers face:
Gathering data from multiple channels can be complex and time-consuming, especially for large-scale research. You need efficient survey software that enables you to streamline data collection across multiple modes and integrate the data to ensure a comprehensive view.
When collecting vast amounts of structured and unstructured data, ensuring accuracy, reliability, and completeness can be challenging. Leverage a data analysis tool that offers validation technique to remove noise and inconsistencies and maintains data integrity.
Storing and managing large volumes of data requires scalable technology. Moreover, the software should also unify the data from various sources and removes inconsistencies to provide a holistic understanding of the research. Researchers often have to utilize multiple software to gather, analyze, and store data which is inefficient and costly.
Analyzing quantitative and qualitative data requires advanced data analysis tools. You need tools that can offer statistical analysis, textual analysis, and data visualization to derive meaningful insights.
When working with big data, concerns about privacy and ethical implication raises challenges for researchers.
In light of these challenges, you need a flexible and powerful solution that can streamline the process of collecting and analyzing data. With Voxco, researchers can overcome the complexities and concerns associated with big data and facilitate informed decision-making.
Unlock the true potential of your survey data.
Explore how easy it is to conduct sophisticated statistical analysis and create one-click summaries, custom live dashboards, and in-depth reports with Voxco Analytics.
With a comprehensive suite of tools, Voxco empowers you to streamline the data collection methods, ensure data quality, and extract meaningful insights efficiently. Let’s look at how the platform can help you use data to its full potential.
Researchers often face the challenge of managing surveys while also ensuring data quality. It is a time-consuming process and can lead to errors in results. Voxco’s powerful survey software helps address these challenges and streamline the data collection process.
Voxco offers multiple channels to empower researchers in their data collection. Online surveys, phone surveys, and offline surveys allow you to reach respondents through various mediums, thus making surveys accessible to all and increasing response rates.
Moreover, the omnichannel platform ensures that the data collected from all channels are integrated, creating a single source of truth.
Skip logic, branching, and intelligent routing ensures that participants only see questions relevant to them. It improves survey experiences, reduces fatigue, and enhances response accuracy.
You can also implement validation rules, such as screening questions, or validation criteria for each question, such as required fields, numerical ranges, etc. This enables you to flag irrelevant automatically participants and errors during data entry. As a result, you can promptly resolve data issues.
With the real-time dashboard, you gain access to an overview of survey progress, completion time, and response rates. This allows you to take immediate action in case of anomalies.
Looking for robust, agile, and powerful survey software?
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It isn’t enough to simply gather large amounts of data. Assessing the data and making sense of it is paramount to draw an actionable and confident conclusion. However, without an advanced and scalable solution, researchers often end up with poor-quality insights.
Voxco’s platform doesn’t only allow you to create your own surveys but also to collect and analyze data effectively. It offers a comprehensive set of data analysis tools to uncover hidden insights.
Data preparation is a stage in data analysis that researchers often overlook. However, this step ensures that your data is in the right format for analysis. The tool converts the raw data into a suitable format and removes any miscellaneous data.
The data analysis platform enables you to perform quantitative or statical analysis and also conduct textual and sentiment analysis. The platform also offers an NPS dashboard to analyze both the rating scale question and the open-ended question.
By implementing the solution with powerful analysis capabilities, you can leverage its strengths and enable extensive data analysis.
The best and simplest way to showcase complex data in a concise and intuitive manner is by using the data visualization capability. The tool helps you to display patterns, trends, and outliers that are not apparent in raw data.
Additional read: Data-Driven, Data Informed, Or Data Inspired?
Now that we have explored how Voxco can enhance the efficiency of your research method let’s explore some best practices.
Voxco helps 500+ global brands to gather, measure, uncover, and act on valuable insights.
See how we can enhance your research efficiency.
Researchers today face a significant challenge when it comes to how to collect and analyze data. Technological advancement has led to an explosion of data which has made it challenging for researchers to analyze the abundant data.
Voxco, an agile and cutting-off-edge survey software, enables you to overcome these challenges and unlock the true potential of big data.
Here is a general outline of how to collect and analyze data in research:
Some common challenges you may have to face during big data analytics are:
For enterprise-level companies, some challenges in the data analysis process may be:
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