Unlocking the Power of Anonymous Surveys


Unlocking the Power of Anonymous Surveys Concept Testing
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In the pursuit of meaningful feedback, creating an environment where survey respondents feel secure is crucial. The reluctance to provide honest opinions due to privacy concerns is a common challenge. 

This is where the solution lies—Anonymous surveys. 

An anonymous survey maker serves as the perfect tool for gathering feedback without compromising respondent privacy. In this blog, we will delve into the reasons for leveraging anonymous surveys, explore diverse use cases, and outline best practices.

What is an anonymous survey?

An anonymous survey allows survey respondents to keep their identities private while taking the survey. The survey software you leverage to conduct an anonymous survey doesn’t collect any Personally Identifiable Information or PII. Data,, such as demographics, devices, email, IP address, etc., is not collected or stored with the survey response. 

In simple terms, anonymous surveys ensure that no respondents are identified. 

How do anonymous surveys differ from confidential surveys?

In anonymous surveys, responses are entirely disassociated from personal information, fostering candid feedback. On the contrary, confidential surveys connect feedback to personal details, promising privacy with selective access for administrators.

For example, if you are gathering data from employees, the information is kept private in the case of confidential surveys. The organization pledges for the confidentiality and privacy of the information. Although, certain administrators can have access to the data in order to identify respondents if required.

Why should you conduct an anonymous survey?

The benefits of leveraging an anonymous survey creator are vast and impactful. Here’s why organizations should consider incorporating anonymous surveys into their feedback collection strategies:

1. Gather honest responses:

When respondents are confident that their feedback won’t trace back to them, they are more likely to answer honestly. Anonymity enables your respondents to offer candid responses. 

For example, employees won’t have to fear retaliation from their superiors if they provide any negative feedback. 

2.  Accurate data and insights:

By anonymizing the surveys, you empower respondents to share their opinions without fearing judgment. This encourages survey respondents to offer reliable and accurate data. 

For example, a patient may be hesitant to offer honest opinions about the care quality they are receiving at the moment. However, anonymity allows them to share a reliable opinion when they know their names won’t be revealed. 

3. Reduce response bias:

Respondents may want to impress your brand or stick to socially acceptable answers on a non-anonymous survey. 

When respondents are sure their feedback won’t be linked back to their names, they will most likely give honest feedback. This means less “social desirability bias” and more accurate insights. 

This way, you can minimize the risk of response bias and objectively examine the collected data. 

4. Increase survey response rate:

Respondents are likely to participate in a survey when they know their identity won’t be revealed. 

Respondents feel more comfortable responding to anonymous surveys, especially when the survey asks sensitive questions. 

5. Protect respondent privacy:

Respondents may have skipped over your surveys or dropped off for having to share their personal information in a survey. Anonymizing surveys helps you respect and protect respondents’ privacy. 

Overall, anonymizing surveys can help you build trust and honesty with your respondents. You can gather insights on topics that may otherwise be difficult to obtain. This brings us to our next point, when should you use anonymous surveys? 

Additional read: How to secure your surveys?

When should you create anonymous surveys?

Knowing when to leverage anonymous surveys is crucial for their effective implementation.  There are three specific instances when you should leverage the anonymous survey maker in your survey software

1. When you are gathering sensitive data →

Create anonymous surveys when your goal is to gather sensitive data. If you want a patient to share their health history or an employee to share intimate aspects of their life, it’s best to anonymize the survey. 

2. When you want a quick poll →

Quick polls to identify your product’s best or worst feature don’t require you to gather PII data from respondents. Leverage an anonymous poll maker to start a poll and gather insights. 

3. When you don’t need to follow up →

Sometimes the goal of your survey could be to gather objective and quantifiable data. Or, you may need the timeframe to follow up with respondents. 

In those instances, an anonymous survey can help you gain the insights you need. 

Conducting anonymous surveys is helpful in certain situations. However, some cons don’t allow you to use the data effectively.

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Top 5 Tools for Anonymous Surveys

Choosing the right tool is essential for successful anonymous surveys. Here are the top five tools known for their robust features and user-friendly interfaces:

  1. Voxco: Known for its robust features, Voxco stands out as a top-tier anonymous survey tool. With user-friendly interfaces and customizable options, Voxco empowers businesses to collect meaningful data effortlessly.
  2. SmartSurvey: SmartSurvey offers a versatile platform, catering to various survey needs, including anonymous surveys. Its features include real-time reporting and in-depth analysis tools.
  3. SoGoSurvey: Renowned for its comprehensive survey solutions, SoGoSurvey provides anonymity options and advanced reporting capabilities, making it a solid choice for businesses.
  4. Qualaroo: With a focus on feedback solutions, Qualaroo’s anonymous survey feature is part of its diverse toolkit. It emphasizes user engagement and real-time insights.
  5. SurveyMonkey: A household name in the survey industry, SurveyMonkey offers anonymity options alongside its array of survey features, making it suitable for businesses of all sizes

What are the disadvantages of anonymous surveys?

While anonymous surveys offer a wealth of benefits, it’s crucial to acknowledge potential downsides, such as the inability to follow up with respondents and the risk of receiving less detailed responses.

Here are some of the disadvantages of creating anonymous surveys. 

1. You can not follow up with respondents:

You can’t follow up with the survey respondents without any Personal Identifiable Information. This means you can neither thank them for taking the survey nor ask further questions. 

2. You can’t conduct a deeper analysis:

Anonymous surveys don’t allow you to compare the survey results with different survey data. You cannot compare customer or employee experience over time if you can’t trace the data back to them. 

3. You cannot contextualize the survey responses:

Without any personal information, you won’t be able to identify what’s causing issues in customer/employee experience. 

For example, say an employee complains about the onboarding process. If it’s an anonymous survey, you cannot identify what they are upset about or who to contact to gather further insights.

What are the different use cases of anonymous surveys?

Anonymous surveys find application in diverse scenarios, from employee feedback and customer satisfaction assessments to gauging public opinion and evaluating the effectiveness of company policies. There are many use cases of anonymous surveys. Here we will discuss four examples of leveraging the benefit of an anonymous survey.  

1. Employee feedback →

Leverage an anonymous employee survey tool to gather honest employee feedback. Often, employees refuse to take a survey or offer general answers as they fear their responses will be used against them. 

Create anonymous surveys to encourage participation and gather actionable insights to improve employee satisfaction. 

2. Customer experience feedback →

Customers may be thrilled to receive personalized product/service recommendations. However, they may not want to share intimate details or demographic data such as income or intimate products. 

By anonymizing the survey, you can get a general overview of how your inventory should look and improve customer experience. 

3. Social surveys →

Anonymous surveys are the perfect way to gather data from at-risk groups and protect their identities. Using online survey tools, you can gather anonymous feedback online without the risk of revealing anyone’s identity. 

4. Healthcare surveys →

Patients may feel uncomfortable or confident sharing their medical history due to the fear of embarrassment. Create anonymous surveys to assure patients that their feedback will not be used for any other reason.

Anonymizing surveys allows respondents to share honest feedback without fearing retribution. Additionally, it helps you gather a large volume of honest and reliable data. 

Let’s look at some of the best practices to ensure effective anonymous surveys.

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Best practices to create anonymous surveys

When designing anonymous surveys, maintaining respondent engagement while safeguarding anonymity is paramount. Here are five key best practices to seamlessly achieve both goals:

1. Transparent Communication:

Clearly communicate to survey participants that their responses will be kept anonymous. This vital information should be prominently featured on the welcome or introduction screen. Depending on the nature and sensitivity of the survey, consider providing additional details on the level of anonymity assured.

Enhancement: Craft a concise yet informative statement assuring participants that their feedback is crucial, and their identities will remain confidential.

2. Strategic Question Crafting:

Carefully construct survey questions to ensure they do not inadvertently reveal personal or demographic details. The goal is to create anonymous surveys that maintain the integrity of respondent privacy and prevent the formation of identifiable profiles.

Enhancement: Implement a double-check system to review survey questions and assess if they align with the goal of maintaining respondent anonymity.

3. Disable Custom Variables:

Survey software often automatically stores custom data, such as email addresses or names, which can compromise anonymity. Disable the collection of these custom variables to ensure complete respondent anonymity.

Enhancement: Regularly update your survey software settings to confirm that custom variables are consistently disabled, minimizing the risk of inadvertent data collection.

4. Opt for a Large Sample Size:

To enhance the effectiveness of anonymity, survey a large and diverse sample group. This practice mitigates the risk of unintentionally focusing on a specific industry or location, which could potentially lead to the identification of respondents.

Enhancement: Implement randomization techniques within the survey to ensure a diverse representation within the sample group, further safeguarding anonymity.

5. Careful Channel Selection:

Choosing the right survey channel is crucial for maintaining respondent anonymity. Anonymous feedback online allows respondents to participate without revealing their identities. Additionally, phone surveys offer a reliable alternative for those who prefer this medium.

Enhancement: Offer a variety of survey channels to accommodate different respondent preferences, ensuring broader participation while maintaining anonymity.

By incorporating these enhanced practices, you not only communicate transparency to your participants but also fortify the anonymity of your survey. This, in turn, fosters a conducive environment for open and honest feedback, leading to more valuable and unbiased insights for your organization.


In a world where data privacy is central to organizational growth, leveraging anonymous surveys can be a game-changer. Organizations can create anonymous surveys to gather reliable, unbiased feedback and build customer trust. Understanding the nuances, benefits, tools, and best practices ensures effective implementation and harnesses the power of anonymous surveys to understand audiences better.

Voxco helps the top 50 MR firms & 500+ global brands gather omnichannel feedback, measure sentiment, uncover insights, and act on them.

See how Voxco can enhance your research efficiency.


1. What are the benefits of anonymous surveys?

Anonymous surveys help you increase response rates, build trust, gather honest feedback, and ensure data accuracy. 

2. How to ensure anonymity in surveys?

When you create anonymous surveys, avoid asking identifying questions, such as names, email addresses, or other demographic data. Leverage a data collection channel that prevents identification and mask IP address. 

3. Can you collect demographic data using anonymous surveys?

Yes, you can gather demographic information using anonymous surveys. However, it is important to ensure that the demographic questions don’t gather the information that can help identify the respondents. 

You must also let the respondents know why you are gathering the demographic information. Additionally, give them the option to skip any demographic question.


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