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Planning an event is no easy task. It requires a tremendous amount of time, money, and a team of experts. Your job doesn’t end once an event has concluded. Now is the moment to gather important feedback and learn about the experiences of guests. Was the event a success? Will they come to your event again in the future? Will the sponsors back you up for the next event?
If you were to answer these questions, you’d probably be biased. To obtain bias-free responses, you can put together a post-event survey. Everyone who came to the event might have had a different experience. As a result, it is critical to assess the attendees’ experiences to obtain useful feedback. Let’s look at how you may achieve that by crafting eye-catching post-event survey questions that will help you collect useful information.
Conducting exploratory research seems tricky but an effective guide can help.
Event organizers conduct a post-event survey to determine whether or not attendees enjoyed their event. A post-event survey takes guests’ opinions on all aspects of the event, whether it’s the location, planning, or content. From sponsors to attendees to your staff, the survey should be addressed to everyone who took part in the event. The goal is to gather accurate input so that you may run better events in the future and improve the guests’ experience.
Post-event surveys have been used by event planners to analyze their event, identify areas of improvement and most importantly hear about what attendees have to say. Regardless of whether you receive positive or negative feedback, the insights can help you plan future events.
The target audience of your survey includes everyone who attended the event. You can ask the following group of audience to respond to the post-event survey questions.
After the event is done and dusted, don’t wait too long to conduct a survey. You want the event to remain fresh in their minds. You may send a survey as soon as the event is over, either in a follow-up email or on your app’s homepage.
Understanding the motive behind conducting the survey makes it a lot earlier to come up with accurate questions. Do you want to know about the food or music? Is your focus on improving the content of your event, location, or something else? Knowing what you want to measure allows you to frame questions accordingly.
Surveys should be mobile-friendly. Your guests can easily fill in the surveys at ease on their phones. The response rate will also improve as a result of this. You might not obtain enough responses if you perform the survey in offline mode. This is because attendees may leave as soon as the event is over.
Your post-event survey might include questions centered around everything from promotion to content. It’s important to assure that you divide the survey into different sections and structure your questions accordingly.
Post-event survey questions can be a mix of both open and closed-ended. The more diverse your questions are, the better your responses will be. You can use an array of closed-ended questions ranging from Likert scale, ranking to rating scale questions. Use one or two open-ended questions and place them at the end to improve the response rate.
You can use the post-event survey to deliver some information about your next event and get an estimate of how many people are likely to attend the event.
Event planners must go above and beyond to distinguish their events apart from the competition. The overall experience of attendees goes beyond the content. It all boils down to how the audience felt at the end of your event. Post-event surveys are important to gauge the audience’s feedback and improve your events in the future.