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Planning an event is no easy task. It requires a tremendous amount of time, money, and a team of experts. Your job doesn’t end once an event has concluded. Now is the moment to gather important feedback and learn about the experiences of guests. Was the event a success? Will they come to your event again in the future? Will the sponsors back you up for the next event?
If you were to answer these questions, you’d probably be biased. To obtain bias-free responses, you can put together a post-event survey. Everyone who came to the event might have had a different experience. As a result, it’s critical to assess the attendees’ experiences to obtain useful feedback. Let’s look at how you may achieve that by crafting eye-catching post-event survey questions that will help you collect useful information.
Conducting exploratory research seems tricky but an effective guide can help.
Event organizers conduct a post-event survey to determine whether or not attendees enjoyed their event. A post-event survey takes guests’ opinions on all aspects of the event, whether it’s the location, planning, or content. From sponsors to attendees to your staff, the survey should be addressed to everyone who took part in the event. The goal is to gather accurate input so that you may run better events in the future and improve the guests’ experience.
Post-event surveys have been used by event planners to analyze their events, identify areas of improvement, and, most importantly, hear about what attendees have to say. Regardless of whether you receive positive or negative feedback, the insights can help you plan future events.
Read how C2 Montreal uses the Voxco survey platform to gather insight from post-event online surveys and in-the-moment, face-to-face surveys.
When you are designing a post-event survey questionnaire, it is important to keep in mind three key components. These three components will enable you to create a relevant survey and gather reliable insights.
Here are the three key components you should focus on to ensure the success of the post-event survey.
You only know that your event was a success when it met the expectations of the participants and attendees. Your event survey should have questions that evaluate the extent to which the event’s objective was achieved.
Gather feedback on how attendees feel about the event. Evaluate their experience, expectations, concerns, and satisfaction with the event.
There are a lot of other aspects of the event other than the presentation. Use the survey to understand the satisfaction of the attendees, participants, volunteers, and every one else with other aspects like:
Whether we hosted a webinar, virtual event, or conference, gathering feedback from participants and event stakeholders helps us plan (and better) next year’s event while also revealing valuable insights we wouldn’t have otherwise.
Although we may collect statistics without interviewing participants, such as the event’s ROI or sign-up rate, quantitative data is restricted and will not help us understand how to enhance future online events or why our event performed as it did.
Giving our participants a voice through post-event surveys will help us understand who came to our event and identify areas for improvement.
Post-event questionnaires assist us:
By asking our audience for feedback, we show them that we care about their experience and that they can rely on us to offer more excellent events in the future.
Get immediate feedback from event participants to avoid making educated guesses about why our online event was or was not a success.
NPS® analysis (discussed further below) assists us in estimating how much our event will expand in the next few years.
We may use the guests’ insights and constructive input to improve future events.
Post-event survey questions can provide insights into participants’ preferences, satisfaction, experience, and opinions about the event. It can help you understand the level of expectations they had, what aspect of the event was successful, and what needs improvement.
The survey can help you gather valuable data to evaluate if you have successfully met the event’s objective. Learn from the attendees’ perspective what you have done right and where you have failed to meet their expectations.
Gathering attendees’ feedback about their experience and satisfaction can help you learn how you can improve their experience for future events. You can identify the concerns and issues to resolve them and enhance attendee engagement.
Post-event surveys are an efficient tool for you to measure event success and gather reliable feedback. Leveraging the survey, you can identify areas of improvement, make effective decisions, and enhance attendee engagement. By incorporating such surveys in your event planning, you can create successful events.
Structuring and organizing the post-event survey is a deciding factor in eliciting actionable feedback. Here are some factors you need to keep in mind when conducting your event surveys.
After the event is done and dusted, don’t wait too long to conduct a survey. You want the event to remain fresh in their minds. You may send a survey as soon as the event is over, either in a follow-up email or on your app’s homepage.
Understanding the motive behind conducting the survey makes it a lot earlier to come up with accurate questions. Do you want to know about the food or music? Is your focus on improving the content of your event, location, or something else? Knowing what you want to measure allows you to frame questions accordingly.
Surveys should be mobile-friendly. Your guests can easily fill in the surveys at ease on their phones. The response rate will also improve as a result of this. You might not obtain enough responses if you perform the survey in offline mode. This is because attendees may leave as soon as the event is over.
Your post-event survey might include questions centered around everything from promotion to content. It’s important to ensure that you divide the survey into different sections and structure your questions accordingly.
Post-event survey questions can be a mix of both open and closed-ended. The more diverse your questions are, the better your responses will be. You can use an array of closed-ended questions ranging from the Likert scale and ranking to rating scale questions. Use one or two open-ended questions and place them at the end to improve the response rate.
Leading questions about your event can skew the data. Avoid writing questions that suggest a particular answer. Instead, ask neutral questions that allow respondents to offer their honest opinions.
You can use the post-event survey to deliver some information about your next event and get an estimate of how many people are likely to attend the event.
Instead of asking questions about all the aspect of the event or generalizing the event, focus on important aspects. The purpose of the event survey question is to gather actionable feedback so you can make improve future events.
For example, if the attendees say that the catering did not include many options, you can take steps to rethink the menu options. Or if they say the event is too crowded, you can look for a bigger venue or make the event virtual for half the attendees.
Use these tips to ensure an effective post-event survey that will provide you with insightful data to make informed decisions.
Following our event, we may ask two sorts of questions: open-ended and closed-ended inquiries.
Open-ended questions provide profound insight but are more difficult to quantify and analyze, whereas closed-ended questions provide less insight but are easier to analyze.
Useful post-event surveys, or surveys that provide us with actionable feedback, comprise a combination of open- and closed-ended questions, but the sorts of survey questions we ask ultimately rely on the input we need. As an example:
Here are some examples of questions for the event survey based on the sort of feedback you need.
Maximize response rates by adapting to respondent preferences.
Open-ended questions cannot be answered with ‘yes’ or ‘no.’ It needs thoughtful responses from your event participants, making them ideal for gathering rich, qualitative data.
Open-ended questions are useful for eliciting thorough responses, but they are more difficult to evaluate and need more time (and thinking) from participants than closed-ended questions.
Examples of post-event survey questions:
Why is it useful?
Closed-ended inquiries are those that do not demand extensive responses. They frequently take the form of
Closed-ended inquiries are simple to assess and evaluate since they contain a predefined set of options from which our receiver must pick.
‘Yes’ or ‘no’ questions are simple to answer (there are only two possibilities!) and can assist us in segmenting responders for follow-up inquiries.
Examples of post-event yes/no survey questions
Why is it useful?
It is a 5 or 7-point scale that helps assess a respondent’s level of agreement or the strength of their sentiments about a certain topic. When we want a more in-depth understanding of how participants feel following our event, we may use Likert scale questions.
Using Likert scale questions to learn about the ease of use (for example, how accessible the event was or how simple it was to sign up) can help us calculate our Customer Effort Score (CES). CES assists us in understanding attendee satisfaction, which may provide insight into whether they will attend future events and whether they will suggest someone to our event.
Examples of Likert scale questions
Why is it useful?
Answers to rating scale questions are shown on a scale, often ranging from 1 to 10. To detect trends in our data, we can plot relies on graphs and charts.
Rating scale questions are useful for assessing various online events to see if they are improving over time.
Examples of using rating scale questions
Why is it useful?
Nominal questions, often known as multiple-choice questions, are helpful in categorizing our audience for future study.
For example, we may find that people who saw the event video were less satisfied with our event than those who attended in person. This data assists us in identifying particular areas that require attention.
Examples of using nominal questions.
Why is it useful?
Explore all the 100+ question types possible on Voxco.
Distributing the survey isn’t the difficult part; it’s getting them to reply that frequently stumps employees.
Try the following to elicit responses:
After we’ve gathered all of our responses, it’s time to examine our survey data and utilize it to organize our next event.
Leverage a post-event survey software that enables you to analyze quantitative and qualitative data. You can use statistical data analysis tools to analyze quantitative data. Additionally, closed-ended questions are simple to evaluate and organize because the replies may be arranged in charts and graphs.
While you can use text analysis and sentiment analysis tools to make sense of the open-ended feedback. Word clouds or sentiment charts can help organize the responses and give context to the quantitative data.
After you have organized and analyzed the survey data, you may use it to:
Take a guided tour of Voxco Online Survey Software.
The target audience of your survey includes everyone who attended the event. You can ask the following group of audience to respond to the post-event survey questions.
Event planners must go above and beyond to distinguish their events apart from the competition. The overall experience of attendees goes beyond the content. It all boils down to how the audience felt at the end of your event. Post-event surveys are important to gauge the audience’s feedback and improve your events in the future.
The best time to send your post-event survey is within 48 hours or a few days of the event. Make sure to send the survey while the experience is still fresh in the attendees’ minds. This will allow them to offer reliable feedback.
Some of the common post-event survey questions you can ask your attendees are about the event overall, the venue, the quality of speakers, and the content.
You should also ask them about the likelihood of attending future events organized by your company. This question will help shed light on any other concerns the attendees might have.
Post-event survey data can help you improve future events, enhance attendees’ engagement, and increase satisfaction. You can use the feedback to identify areas of improvement and make changes to ensure a better future event. The feedback can help you uncover the aspect of the event that needs more focus and how you can make changes.
Using event survey software, you can save time and effort by automating the process of distributing the survey. You can customize surveys with your brand elements and distribute it via multiple channels. The software enables you to automate data analysis of both qualitative and quantitative data.
The tool is not designed specifically as post-event survey software. You can conduct surveys for both pre and post-events.
Pre-event surveys can help you learn what your audience prefers prior to the event. This can help you plan and design the event.
Post-event surveys can help you evaluate the event to understand audiences’ satisfaction. This can help you improve future events.
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