Phone Surveys

What are Phone Surveys?

Phone surveying is a method of surveying that involves conducting surveys through phone calls. They usually involve the use of a CATI system in an outbound contact/call center where agents make outbound calls to respondents and ask them survey questions to obtain information.

Phone surveys are cheaper than face-to-face surveys while still allowing the survey to be conducted in a conversation form. This allows the interviewer to ask respondents to expand on, or clarify, certain answers. It also allows them to ask open-ended questions.

How are Phone Surveys Conducted?

Phone surveys are often conducted with the use of a CATI (computer assisted telephone interviewing) system. CATI involves the use of contact center agents who make outbound calls to survey respondents through calls by asking questions and recording responses.

The CATI system displays the phone number, and any additional information on the prospective respondent when the call is made. Additionally, with predictive or automated dialing, calls can be made without manual dialing, quickening the dialing process significantly. Agents usually follow a script that includes an introduction to the survey, the survey questions, and then a conclusion.

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Features to look for before choosing a CATI System

Face-to-face surveys can be categorized into two main types based on how interviewers approach respondents. The two types are:

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Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

Advantages of Phone Surveys

Disadvantages of Phone Surveys

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