Featured Webinar: Harness the Power of AI: Easily Analyze Open-End Responses - November 14 at 2pm ET
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
SHARE THE ARTICLE ON
Pearson’s correlation coefficient, also known as Pearson’s r, is a statistical measurement that defines the strength of relationship between two variables and their association with each other.
In simple words, Pearson correlation coefficient determines any change in one variable that is influenced by the other related variable. Pearson correlation coefficient is influenced by the concept of covariance which makes it a best method to determine the relationship and interdependency between the two variables.
Example: a kid’s age increases with time. As time grows, its age starts increasing in years too.
Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template
Pearson correlation coefficient looks at the relationship between two variables and determine the influence of one on the other. It draws a line through the data of both of those relationships and this relationship between two variables is defined through a Pearson correlation coefficient calculator.
Generally there are two types of relationships between two variables:
Positive linear relationship – when one variable goes up, the other goes up too. Example: as the number of day increases, the plant grows (increase) too.
Negative linear relationship – when one variable goes up the other one goes down. Example: when a car is travelling to a destination, as its distance travelled increases, the distance till the destination decreases.
Being a statistical measurement, it is obvious that there is going to be a systematic way of calculating the relationship between two variables. In this section we will see what the Pearson correlation coefficient formula is and what it means:
Where the variables mean:
Create an actionable feedback collection process.
In this section, we will be taking an example: the height of children increases with their age (not considering some exceptions)
Child | Age (yrs) x | Height(ft) y | xy | x2 | y2 |
1 | 1 | 2 | |||
2 | 4 | 3 | |||
3 | 10 | 4 | |||
4 | 13 | 5 | |||
5 | 20 | 6 |
Child | Age (yrs) x | Height(ft) y | xy | x2 | y2 |
1 | 1 | 2 | 2 | 1 | 4 |
2 | 4 | 3 | 12 | 8 | 9 |
3 | 10 | 4 | 40 | 100 | 16 |
4 | 13 | 5 | 65 | 169 | 25 |
5 | 20 | 6 | 120 | 400 | 36 |
Child | Age (yrs) x | Height(ft) y | xy | x2 | y2 |
1 | 1 | 2 | 2 | 1 | 4 |
2 | 4 | 3 | 12 | 8 | 9 |
3 | 10 | 4 | 40 | 100 | 16 |
4 | 13 | 5 | 65 | 169 | 25 |
5 | 20 | 6 | 120 | 400 | 36 |
Total | 48 | 20 | 239 | 678 | 90 |
Hence, according to the formula, the substitutions will look like:
5(239) – (48) (20) / √ [5(678) – (48)2] [5(90) – (20)2]
1195 – 960 / √ (3390 – 2304) (450 – 400)
235 / √ (1086)(50)
235 / √54300
235 / 233.02
1.00
In our example, as our Pearson correlation coefficient value is 1, the strength of association between the two variables age and height is large.
The Pearson correlation coefficient value you get highly depend on the sample size you choose and what measure you take. A graphical representation of the relationship will tell you how the variables are related even before you start your measurement. The scatterplots do the work. If they are close to the line, then the relationship is strong, else if they are scattered away from the line, the relationship is weak. If the line is almost parallel to the x-axis with the scatterplots randomly plotted on the graph, we can say that there is no correlation between the variables.
See Voxco survey software in action with a Free demo.
As discussed how the scatterplot represents how strong or weak the relationship is, we will be seeing how it actually looks like:
Read more