Path to purchase survey questions

In this section we will take a look at the questions you need to ask in the path of purchase surveys so that you get quality insights on customers and their choices.  

• Are you the primary decision-maker in your family for buying this product? 
• How do you find other brands in this product category? 
• Let us know all the brands you are aware of with respect to this product 
• While buying products from this category, do you make the buying decision beforehand or on-the-spot? 
• What factors do you take into consideration before buying from any brand? 
• How often do you purchase from this product category? 
• Do you first look into offers/coupons before purchasing the product? 
• Which channel do you prefer to purchase this product? 
• What is the biggest factor that you consider before making a purchase? 
• How much time do you take to first research about the brand or product before buying it? 
• Is the brand important to you for purchasing a product? 
• What features do you like about this product? 
• If this purchase is not your first choice, which one was it? 
• What did you compare this product with? 
• What is your family income? 
• Are you employed?