15 Tips For Saving Time While Doing Phone Surveys
15 Phone Survey Best Practices SHARE THE ARTICLE ON Table of Contents In the world of conducting phone survey research, whether you’re running a call
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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
In today’s world, the value of statistics is simply and undeniably unmatched. We have an abundance of data coming from huge populations, and you have to draw conclusions based on the parameters using random sampling.
However, with importance come difficulties, and statistical methods used for such evaluations are not that simple to perform. It includes hypothesis formulation, testing, and then based on the statistical process, we decide to either accept or reject the hypothesis.
Two such statistical hypothesis testing techniques are paired t-test and unpaired t-test. The key difference between both of them is that in a paired t-test, you compare the paired measures that match deliberately. In an unpaired t-test, you compare the means of two samples that have no natural pairing.
But this isn’t enough to thoroughly understand both the paired t-test and the unpaired t-test. Hence, this article will compare the differences between the two using a chart.
Here are some key differences between the two t-test methods.
Feature | Paired T-Test | Unpaired T-Test |
Definition | A statistical test that compares the means and standard deviations of two related samples. | A statistical test that compares the means and standard deviations of two unrelated or independent samples. |
Also known as | Dependent t-test. | Independent t-test. |
Hypothesis |
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Variance | Does not assume equal variance between groups. | Assumes equal variance between groups; in case of unequal variance, use Welch’s test. |
Assumptions |
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Both the statistical methods help compare the means of two groups. The choice of which one you should use depends on the nature of your data and the research design.
Paired t-test is suitable when you want to test the same group twice or have two sets of data naturally paired. Let’s look at an example of when you can use this test.
Market research example:
Say you want to assess the impact of a new marketing campaign on your target customer’s purchase behavior. You start by gathering data on the amount spent by each customer before and after you launch the campaign.
In this scenario, a paired t-test can help determine whether spending significantly increases after exposure to the campaign.
This t-test is suitable when you have two independent groups, and you can pair each observation in one group with a unique observation in the other group. Let’s look at an example of its application in social research.
Social research example:
Let’s say a sociologist wants to identify the differences in job satisfaction between employees in government jobs and private sector. The researcher surveys the employees from both groups and evaluates the level of job satisfaction.
For this research, unpaired t-test can help determine any significant differences in the job satisfaction level for both independent groups.
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Lets explore some advantages and disadvantages of the two t-test methods.
This test is useful when there is natural pairing or matching observation.
This type of t-test are appropriate when comparing independent groups in your research.
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For this comparison, we will take an example: a doctor wants to see how a group of people respond to the same drug. Let’s take a look at the data:
The doctor will let the group of patients take drug #1 for one month and then measure the recovery. Then have them use drug #2 and then again measure the recovery equally.
Since each patient takes both the drugs, the doctor will take paired t-test and compare the mean of two tables to find out which drug is more effective.
The doctor will take 20 patients and randomly split them into two groups and make them take drug #1 and drug #2 separately.
Since the patient in the two groups is totally different and independent, the doctor will use an unpaired t-test to see which of the group has the higher mean and determine which drug will be more effective.
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Understanding the differences between paired and unpaired t-test and when to use them is crucial for conducting accurate statistical analysis in your research. By selecting the appropriate test based on the experimental design and nature of the data, you can drawmeaningful conclusion and make informed decisions.
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