WhatsApp Image 2021 03 02 at 3.36.12 PM

Online Survey Tools: Features, Advantages, and Best Practices

What is the best way to get honest feedback from your target audience?

The answer to this question is an online survey. An online survey is a systematic questionnaire that your target audience fills out via the internet, often by filling out a form. 

There are many online survey tools that help us create surveys in a very easy and effective manner. In this blog, we will learn about what are the key features of survey tools, the steps to use an online survey platform, and the best practices for surveys.


Table of Contents

What are Online Survey Tools?

Online survey tools refer to the different digital software that facilitates the creation, distribution, and analysis of surveys using digital channels. Most survey tools even act as survey analysis software and can therefore execute different data analysis functions. 

Survey tools are used by individuals and organizations for a range of different purposes such as customer feedback, market research, employee satisfaction, post-event analysis, academic program assessment, and more. 

Online survey solutions offer a range of features that help expedite the survey creation process. Such software also comes equipped with premade survey templates and questions that are created by professional researchers. 

Modern surveys majorly consist of these three main components:

  1. Questionnaire design
  2. Distribution
  3. Reporting

Key Features of Survey Tools

The following is a list of a few key features of Online Survey Tools:

  1. Survey Display Options
  2. Branching/Skip Logic
  3. Data Analysis
  4. Survey Templates
  5. User Segmentation
  6. Multiple Answer Types
  7. Multimedia Integration
  8. Multilingual Support

Let’s learn about them in detail.

Survey Display Options:

1. Survey Display Options

 This feature allows the users of online survey solutions to choose where they want to show their survey. Some users may want to display their survey within an email while others may want to on a website; the best survey tools will facilitate all these choices.

2. Branching/Skip Logic

Branching logic refers to a feature that allows you to set up different questions based on the initial responses chosen by the user. This means that the follow-up questions will change according to the respondent’s previous answer.

3. Data Analysis

Survey tools have a range of features that facilitate data analysis, allowing organizations to extract useful actionable insights in almost no time.

4. Survey Templates

Most online survey tools will have a library of pre-made survey templates. These are usually templates of commonly used surveys such as customer satisfaction, brand perception, and employee satisfaction surveys.

5. User Segmentation

User segmentation is a feature that allows you to send specific surveys to specific parts of your audience. For example, you can send different surveys to new visitors and returning visitors. This feature lets you collect user-specific data that is relevant and insightful.

6. Multiple Answer Types

Another feature of online survey solutions is that they offer various answer types that allow you to extract information in the right way in regard to each question. These answer types include multiple-choice, drop-down matrix, and text boxes.

7. Multimedia Integration

Online survey solutions allow you to integrate multimedia into your survey to make it more interactive and engaging. This typically includes media in the form of audio clips, video clips, and images.

8. Multilingual Support

The best survey tools provide the option of creating surveys for a more global audience and therefore provide features that support multiple languages. This could include spell-checkers for different languages and an auto-detect tool that automatically sets the survey to the default language of the respondent.

Start collecting insights right away with free survey templates.

150+ FREE survey templates to select from.

Advantages of Online Survey Tools?

Let’s take a look at some notable advantages of online survey tools:

  1. Reduced Costs
  2. Centralized Data
  3. Increased Accuracy
  4. Customizable
  5. Centralized Survey Authoring
  6. Fast Data Collection

Let’s have a look at these advantages in specific.

Reduced Costs

One of the most significant online survey tools benefits of online survey tools is that it significantly lowers the cost of conducting surveys. This is especially due to the elimination of labour costs and material costs as the survey channels are digital. Surveys that are conducted on large scales and have a very large sample group will benefit most from this as surveys conducted through online survey platforms will require a small team to handle and will also have very low costs.

Online Surveys

Centralised Data

Online survey solutions often have a centralised survey platform where all the data is gathered. Therefore, regardless of which channel the data is collected through, it is all stored on the same integrated platform. This makes the feedback collection process more systematic, and also makes the data easier to analyse and interpret.

Increased Accuracy

Online survey solutions help obtain more accurate data as the feedback collected comes directly from the respondent to the online database. This minimizes the risk of human error and can produce more accurate data.


Survey tools provide a lot of flexibility in online survey design, allowing businesses to tailor surveys to their needs. Additionally, the best survey tools will even allow you to further personalise your surveys by branding them.

Centralised Survey Authoring

The best online survey tools offer an omnichannel interface. This means that the survey solution allows you to connect with respondents over multiple digital channels without having to reprogramme your survey for every channel individually.

Fast Data Collection

One of the most apparent advantages of using an online survey solution is streamlined data collection and real-time results. Respondent feedback can be amalgamated with other responses and analyzed the moment the survey is completed. This allows your business to extract actionable insights from data much faster. 

How to use an Online Survey Software?

The following steps show you how to utilize an online survey platform to create and deploy a survey effectively:

Step 1 – Set an Objective for your Survey

Step 2 – Create the Survey

Step 3 – Deploy the Survey

Step 4 – Analyze the Results

Let’s see how to conduct surveys using an online survey platform.

(Step 1) Set an Objective for your Survey

Before you start creating a survey, you must first clearly outline your objective(s). Setting clear objectives will help ensure that your focus is maintained on your goals while you create questions for your survey.

(Step 2) Create the Survey

Once you’ve clearly outlined your objectives, you can begin creating your survey. If the online survey tool you are using has a template for the survey you want to create, you may want to select it. Editing an existing template will be much quicker than creating your survey from scratch. Additionally, make sure to use answer choices that are appropriate for each question. 

Utilise the different features offered by your online survey tool to get the best results from your survey.

(Step 3) Deploy the Survey

When your survey is ready, you can deploy it to your respondents across all the channels that you want to utilize. It is important to connect with your respondents on the channels that they are on as this will help maximise your survey response rate.

Explore all the survey question types possible on Voxco

Explore all the survey question types possible on Voxco

(Step 4) Analyse the Results

As your survey is being conducted using online channels, survey responses will come in as and when respondents answer the survey. Your online survey tool will create visual representations of the data using live charts, graphs, and tables. These will help you extract insights from the data collected.

If you want to conduct additional operations using the acquired feedback, you can export your survey results onto a different interface that will allow you to conduct these operations.

Best Practices for Surveys conducted online

Following are some best practices for creating a survey more effective:

  1. Include an Incentive
  2. Avoid personal questions
  3. Define the goal of the survey
  4. Use mobile-optimized surveys
  5. Create short and crisp surveys

Let’s explore these best practices for surveys in detail.

1. Include an Incentive

Providing an incentive can prove really helpful while creating a survey. Respondents feel much more interested to complete a survey when they are offered something in return. It could be anything like a gift card or a discount voucher.

2. Avoid personal questions

Asking personal questions may hurt any of the respondents’ feelings and they may leave the survey incomplete. For example, someone might not be comfortable telling their age.

3. Define the goal of the survey

Some of the respondents do not know why you are conducting a survey. The goal of the survey should be clearly defined and make the respondents sure that their opinion matters to you the most.

4. Use mobile-optimized surveys

A modern survey should be a mobile-optimized survey which subsequently results in high response rates. It must be ensured that a survey works effectively both on desktop and on mobile.

5. Create short and crisp surveys

Many respondents complete a survey for the sake of courtesy. So, while creating a survey, this should be kept in mind that it does not consume much of the respondent’s time.


In simple words, creating a survey using online survey tools is an easier way for the organization as all the tasks, including design and marketing, are automated. Also, the respondents can give their feedback easily as it consumes less time.

Read more