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Mekko Chart

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Table of Contents

A Marimekko Chart (or mekko graph) is like a 2D Stacked Chart. In any case, as well as portraying information through differing statures (as in a standard Stacked Chart), they portray an additional element of information through changing segment widths.

What Is A Mekko Chart?

A Mekko graph is a two-layered stacked diagram. Notwithstanding the changing fragment statures of a customary stacked graph, a Mekko diagram additionally has shifting section widths.

Section widths are scaled to such an extent that the all-out width matches the ideal graph width. To protect the visual connection between widths of various segments, there are no holes between segments in a Mekko diagram.

Indeed, the standard of a Mekko diagram is a completely fledged worth hub. A Mekko graph can likewise be beautified with a portion of the elements portrayed in Scales and tomahawks and Arrows and qualities. The marks of the Mekko diagram support the name content property, which allows to pick whether you need to show outright qualities, rates, or both.

Because it offers a picture of the whole market and helps to drive conversations about expansion prospects or acquisitions, the Marimekko chart is typically the most impactful chart in a presentation. A Marimekko chart, also known as a market map, divides an industry or firm into customers, sectors, or products, and it makes it simple for the audience to comprehend the link between each section or bar and the total. A Marimekko chart can include distinct parts for each bar, making it valuable for finding market opportunities.

EXAMPLE

The Mekko chart below depicts the number of wearable versions available based on where the gadget is worn and the function it provides. Each column represents a certain purpose, and the breadth is proportional to the number of possible models. Each row indicates the body part where the gadget is worn, and the height is proportionate to its share of the column. Furthermore, we utilize a data table to provide the average price for the gadgets based on their function.

Three quick takeaways:

  • The majority of gadgets are worn on the wrist.
  • The majority of gadgets are utilized for recreational or fitness purposes.
  • The majority of entertainment gadgets are worn on the head.

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Features Of Mekko Chart

  • The Y axis in Mekko Charts shows numeric values (in percentages ranging from 0% to 100%) similar to the Percent Stacked Column Chart type. A Mekko Chart, on the other hand, depicts the connection between the sums of values inside categories, as opposed to the latter. This means that the breadth of each category along the X axis is important since it shows the entire contribution of all data points.
  • In Mekko Charts, there is no padding between points.
  • A Mekko Chart takes up all of the data boundaries, and the area of each point is defined by its contribution to the sum of all data points.

Uses Of Mekko Chart

  • Practitioners in the healthcare industry might use Mekko charts to map US healthcare spending by category or to depict healthcare spending by two variables such as service and payor.
  • Finance professionals use Mekko charts to construct due diligence profiles, map the market for investment possibilities, and manage budget breakdowns.
  • Managers in the retail industry use this data visualization tool to get a high-level picture of sales by customer, product, area, or rival.
  •  Mekko charts are used by manufacturers to compare regional output and consumption. Craft beer production may also be examined in terms of volume and number of breweries.
  • Analysts in the High-Tech sector may exhibit their user geographic mix or map the number of women in certain tech organizations.
  • With Mekko charts, the Energy and Utility sector might represent energy consumption by nation or renewable energy jobs.
  • Mekko charts are often used in communications to analyze digital marketing factors such as income by channel or popularity rating.
  • Analysts in the public sector may use these charts to demonstrate a food cost analysis, government spending by purpose, or wealth by area.
  • In a Mekko chart, Life Science practitioners may evaluate global air conditioning capacity, an airplane demand projection, or a traffic map.
  • Mekko charts that represent the market or those that highlight customer purchasing drivers or product profitability assist consumer goods firms.

Types Of Mekko Chart

Mekko Chart With Percent Axis

A Mekko chart with a percent axis (also known as a marimekko chart or a 100% cost curve) is a two-dimensional 100% chart. The value axis is based on percentages, like in the 100 percent chart, and column heights are given relative to 100 percent. Because the columns on the normal 100 percent chart are scaled to relative heights, there is no visual representation of absolute column totals.

The Mekko chart with percent -axis extends the 100 percent chart and represents column totals with configurable column widths. As a result, the area of the segments is proportional to their absolute value. The datasheet, like the 100 percent chart, takes percentages by default, and the 100 percent -equivalent values are specified directly in the row called Width.

Mekko Chart With Units

A Mekko chart with units is a two-dimensional stacked chart (sometimes known as a submarine chart or an Olympic chart). The value axis and datasheet of this chart, like the standard stacked chart, are based on absolute values.

Width and height are fully independent of one another. Column widths are entered in the Width row at the top, and individual segment heights are input in the same way as in a standard stacked chart.

Ridge

When the outline of the mekko chart is outlined, it is known as ridge mekko chart.

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Can Mekko Chart Show Negative Values?

Yes, mekko chart can show negative values when the company may face some kind of losses. As in the picture below, Microsoft mobile and HTC show negative values as no product from these brans were sold. But ,usually, negative bar are not preferred.

Advantages Of Mekko Chart

  • In terms of private equity investments, both charts reveal that China, India, and Brazil outnumber the other rising market nations. The 100 percent stacked bar on the left makes it clear that these three nations account for more than half of all investments. The Marimekko graphic on the right augments the picture with regional statistics. The relative significance of the three important nations, as well as the relative importance of the four areas, can be seen, with Emerging Asia accounting for more than 60% of total investment.
  • This chart style divides a firm or industry into product, segment, or customer segments. Furthermore, the visual arrangement makes it simple to understand the link of each component to the whole. At a glance, the audience can focus on the most important elements.
  • In contrast to other data viz charts, both the horizontal and vertical axes can be value axes representing a numerical scale of your chart values. This may allow for the usage of a % scale.
  • Because each bar in the chart can contain multiple divisions, the Mekko chart is useful for acquiring market intelligence. With this visualization kind, executives may immediately identify growth and acquisition prospects.
  • This data viz tool might potentially be used by business leaders to analyze sales by product line or sales by competitor by region, for instance.

Disadvantages Of Mekko Chart

  • Marimekko Charts are difficult to read and comprehend because they rely on the audience’s ability to decipher numerical data by comparing regions. It is critical to remember that people are adept at estimating distances but lousy at calculating areas. Furthermore, as the number of rectangles rises, so does our capacity to properly compare the different areas.
  • Marimekko diagrams have the same limitations as stacked bar charts: 
    1. there is a practical limit to the number of subcategories that may be displayed before visualization becomes difficult; and 
    2. the best comparisons are made between subcategories at the bottom and higher baselines. The differences between subcategories become increasingly difficult to judge as we move away from them.
  • Marimekko charts cannot display negative values or combine absolute and relative values.
  • You may swap between vertical and horizontal layouts in several visualization tools. In practice, however, the vertical arrangement is chosen since the horizontal one complicates the storyline excessively.

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