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Market Survey Questions


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Customer needs and expectations are constantly changing. Maintaining customer loyalty is a top priority for businesses in the ever-changing environment that we are a part of. Brands have questions about customers – their preferences, purchase habits, perception of a new product, and more. What can businesses do to obtain a better understanding of their customers’ minds? Conduct a market survey. 

As customers’ preferences vary and evolve, conducting a market study has become increasingly important. If you want to expand your customer base, it is important to understand them. If you fail to meet your customers’ expectations, they will quickly switch to your competition. That being said, conducting a meaningful market survey is essential for the existence of a business. It guides the businesses in everything right from marketing strategies to product launches and customer loyalty.

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What is a Market Survey?

Market Survey is an essential tool that can help businesses connect with their customers. It offers an insight into the needs and behaviors of the customers. A market survey is filled out by customers to learn about their opinions on a certain topic, often referring to a product or service. 

For example, a market survey can be conducted to understand the behaviors of customers. This will enable you to target specific groups of customers based on their demographics and buying pattern. A survey can also be conducted to record their feedback on a new product launch. 

Why conduct a Market Survey?

  • Market surveys can help to bridge the gap between customer expectations and the services provided by the business. It aids in the identification of areas for improvement and brings you closer to meeting client expectations.
  • Asking the right market survey questions can help businesses make informed decisions about how to grow their customer base. It aids in the retention of existing customers while also reaching out to new ones.
  • Market surveys can help to uncover a range of opportunities for the new market that wasn’t previously considered. This could be a new product feature, a potential customer base, or a creative marketing strategy. 
  • A well-crafted market survey will boost the sales of a company. Nothing can stop you from paving your way to success if you can cater to the wants of your customers.

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Market Survey Questions for Customers

  • How long have you been associated with us?
  • What do you like the most about the product?
  • What features would you like to see in the product that it currently lacks?
  • How likely are you to recommend our product to a friend/relative?
  • How does the product fit into your daily routine?
  • What part of the product is easy to use?
  • How satisfied are you with the product?
  • Rate your experience with our customer service team.
  • According to you, why should customers choose us?
  • Would you buy from us in the future?
  • How would you rate your experience with us?
  • What factors go into your decision to buy a product in this category?

Market Survey Questions for Competitive Analysis

  • Do you feel our brand is doing better than our competitors?
  • Before deciding on our product, what other options did you consider?
  • What distinguishes us from our competitors?
  • What are the first 3 brands that immediately come to mind when you think about this category?
  • What could we do to stand out?
  • What is your overall impression of our company?
  • What drew you to pick our product over our competitors?
  • Do you have any suggestions for us?

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Market Survey Questions for Pricing and Value

  • What pricing range for our product is reasonable?
  • Would you be willing to pay a higher price for the product?
  • Is the price too high, low or a reasonable expectation for the product?
  • Does our product provide value for money?
  • How can we provide additional value to our product to justify the price?

Market research questions based on Behavioural Traits

  • What do you like to do in your spare time?
  • Which of the following would you do if you had more time?
  • What is your go-to mode of purchase?
  • What would you spend more money on? (Choices: Gadgets, clothes, etc)
  • Rate the following in the order of preference. (Choices: Service, Quality, Price, Delivery)

Market Research questions based on Demographics

  • What is your age?
  • What gender do you identify yourself with?
  • What is your educational qualification?
  • How much do you earn on a monthly basis?
  • On an average, how much money do you spend on products in this category?
  • How frequently do you buy products belonging to this category?

Final Words

The key to a successful survey is asking the right questions. Now that you have a list of market research questions, the next step is to create a survey and uncover the needs and behaviours of customers!

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