Market Survey cvr

30+ Market Survey Questions To Ask Your Customers


Table of Contents

Customer needs and expectations are constantly changing. Maintaining customer loyalty is a top priority for businesses in the ever-changing environment that we are a part of. Brands have questions about customers – their preferences, purchase habits, perception of a new product, and more. What can businesses do to obtain a better understanding of their customers’ minds? Conduct a market survey. 

As customers’ preferences vary and evolve, conducting a market study has become increasingly important. To expand your customer base, it is important to understand them. If you fail to meet customers’ expectations, they will quickly switch to your competition. That being said, conducting a meaningful market survey is essential for the existence of a business. It guides businesses in everything right from marketing strategies to product launches and customer loyalty.

Transform your insight generation process

Create an actionable feedback collection process.

online survey

What is a Market Survey?

Market Survey is an essential tool that can help businesses connect with their customers. It offers insight into the needs and behaviors of the customers. A market survey is filled out by customers to learn about their opinions on a certain topic, often referring to a product or service. 

For example, a market survey can be conducted to understand the behaviors of customers. This will enable you to target specific groups of customers based on their demographics and buying pattern. A survey can also be conducted to record their feedback on a new product launch. 

Why conduct a Market Survey?

Marketing surveys are an essential tool for businesses to conduct market research in order to get an insightful picture of the market, the customers, and the competition. Some benefits of conducting market surveys. 

Align business offerings with customers’ expectations:

Market surveys can help to bridge the gap between customer expectations and the services provided by the business. It aids in the identification of areas for improvement and brings you closer to meeting client expectations.

Inform effective business decisions:

Asking the right market survey questions can help businesses make informed decisions about how to grow their customer base. It aids in the retention of existing customers while also reaching out to new ones.

Uncover new marketing opportunities:

Market surveys can help to uncover a range of opportunities for the new market that wasn’t previously considered. This could be a new product feature, a potential customer base, or a creative marketing strategy. 

Design targeted marketing messages:

A well-crafted market survey will boost the sales of a company. Nothing can stop you from paving your way to success if you can cater to the wants of your customers.


In summary, conducting market surveys helps you figure out the steps you should take to develop an efficient strategy to improve customer experience and boost business outcomes. Next, we will look at different use cases where market research surveys play a vital role.

Download Market Research Toolkit

Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template

Making the most of your B2B market research in 2021 PDF 3 s 1.png

30+ Market survey questions for various use cases

We have compiled a list of good market research survey questions to help you create your own survey questionnaire. Leverage a survey software that enables you to use pre-made survey templates and also design your own targeted and branded surveys with ease. 

Use case 1: Study customer satisfaction –

The customers who have bought from your brand should be the audience you target for market research. Since they have already bought your product, it means they are interested. Use the opportunity to understand their satisfaction level and gather honest reviews of your product, brand, and service.  

Even if they say there are satisfied, don’t dismiss them in future market research. Urge them to offer honest feedback and learn from them what you can do better. 

Market survey questions examples for CSAT survey:

  1. How long have you been associated with us?
  2. What do you like the most about the product?
  3. What features would you like to see in the product that it currently lacks?
  4. How likely are you to refer our “product name” to a friend/relative?
  5. How does the product fit into your daily routine?
  6. What part of the product is easy to use?
  7. How satisfied are you with the product?
  8. Rate your experience with our customer service team.
  9. According to you, why should customers choose us?
  10. Would you buy from us in the future?
  11. How would you rate your experience with us?
  12. What factors go into your decision to buy a product in this category?

Use case 2: Guage the competition in the market – 

Conducting marketing surveys on competition can help you gain valuable perspectives in the current market. It will help you learn how customers perceive your competitors against your brand and its offerings. It will allow you to compare your offerings, price, and marketing strategy and help you enjoy a competitive edge. 

You can use the following market analysis survey questions to analyze your direct and indirect competitors. 

Competitor analysis survey questions: 

  1. Do you feel our brand is doing better than our competitors?
  2. Before deciding on our product, what other options did you consider?
  3. What distinguishes us from our competitors?
  4. What are the first three brands that immediately come to mind when you think about this category?
  5. What could we do to stand out?
  6. What is your overall impression of our company?
  7. What drew you to pick our product over our competitors?
  8. Do you have any suggestions for us?

Use case 3: Examine the price and value of the product – 

Price is a critical factor in customers’ purchase decisions. Asking market research survey questions about the price of your products can help you learn how much target consumers are willing to pay for each particular product and how they perceive the value of the product. 

Solicit customer feedback using pricing surveys to redesign the pricing strategy and deliver value. 

Market survey questions examples for pricing surveys:

  1. What pricing range for our product is reasonable?
  2. How much higher price would you be willing to pay for the product?
  3. Is the price too high, low, or a reasonable expectation for the product?
  4. Does our product provide value for money?
  5. How can we provide additional value to our product to justify the price?

Use case 4: Uncover customers’ behavioral traits – 

Your customers have experiences with your brand and with other brands that influence their purchase behavior and decision. It’s best to understand the drivers of customer behavior and design sale and marketing strategies based on behavioral traits. 

Market research question examples for customer behavior surveys:

  1. What activities do you like to do in your spare time?
  2. What is your go-to mode of purchase?
  3. What would you spend more money on? (Choices: Gadgets, clothes, etc.)
  4. Rate the following in the order of preference. (Choices: Service, Quality, Price, Delivery)

Use case 5: Identify target demographics – 

Conducting a marketing survey on customer demography will help you gain insights into the market you are entering. It will help you identify and reach a specific audience, make targeted decisions, and understand how to position your offerings in the best way. 

Market research question examples for demographic surveys:

  1. What is your age?
  2. What gender do you identify yourself with?
  3. What is your educational qualification?
  4. How much do you earn on a monthly basis?
  5. How much money do you spend on products in this category?
  6. How frequently do you buy products belonging to this category?

See Voxco survey software in action with a Free demo.

Final Words

The key to a successful marketing survey is asking the right questions. Now that you have a list of market research questions, the next step is to create a survey and uncover the needs and behaviors of customers!

Start conducting market surveys using Voxco’s omnichannel survey software. Create surveys with our drag-and-drop survey maker, gather data across multiple channels, and automate data analysis. 


FAQs on market survey

What is the importance of a market survey?

Market surveys help businesses gather information about their target customers, competitors, and market trends. It helps identify the needs, preferences, and pain points of their target market. Guage the competition and uncover market trends to develop efficient business strategies. 

What are the different types of market surveys?

There are various types of market surveys that businesses can use, such as: 

  • Customer satisfaction surveys
  • Consumer research
  • Competition analysis surveys
  • Customer behavioral surveys
  • Demographic surveys. 

What type of market survey questions should you include?

The market research survey questions should help you gain insight into customers, the market, and competitors, so your survey should include questions that analyze- 

  • The customers’ needs and preferences,
  • Their satisfaction with your brand offerings,
  • Their purchase behavior, 
  • Their demographics.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

Explore all the survey question types
possible on Voxco

Read more