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As an organization, your prime goal might be to be on top of the market. But how do you do that? Market intelligence is the key.
Market intelligence is data or information analyzed by an organization regarding its current market or potential market to understand it completely. Market intelligence is a solution that provides all the details on the standing of the market along with ways in which a particular organization can make it profitable for itself.
Example: A laptop company wants to introduce a new product that takes all the thunder in the market. But to do so, it will need all the data aspects of the laptop market, what its latest products are, what are customers preferring and where is a gap to fill in. With market intelligence, this laptop company can conduct several surveys and figure out the answers to the previous questions. Now with the data of current market and prediction of the future market, this laptop company can develop a product with specialties that might soon be a new market trend.
Conducting exploratory research seems tricky but an effective guide can help.
See Voxco survey software in action with a Free demo.