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There are a lot of options available when you want to collect data for particular research. It can be online surveys, email surveys, user reviews on the social media platforms, focus groups, etc. but that’s one method that is traditionally used till now in-depth interviews.
In depth interviews allow you to dig deeper into the target audience, what their preferences are, and their experiences regarding the topic. The data collected from in depth interviews is rich in information and can serve you with quality and higher accuracy.
In depth interviews are nothing but a method of collecting information, which gives you qualitative data. It allows you to gather information about attitudes, personalities, behavior and much more about the person you are interviewing. In depth interviews allow you to gather as much information as you want by digging deep about every question if you want to.
Conducting exploratory research seems tricky but an effective guide can help.