How to avoid double-barreled questions in a survey?
How to avoid double-barreled questions in a survey? SHARE THE ARTICLE ON Table of Contents When writing survey questions, if you are not careful about
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Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
01
Your company’s brand name will play a significant role in shaping your brand image and will also act as an identifier that distinguishes your brand from competitors. As your brand name can play such a big role in shaping your brand image, it is important to pick a name that will resonate with your target audience and will fit the brand image that you want to portray. This is where brand name testing comes into the picture.
Brand Name Testing involves presenting your target audience with a variety of brand name options and asking them to provide feedback on each one. This research helps you make an informed decision while choosing a brand name that is best suited to your company using qualitative and quantitative backing.
02
Conduct Large Scale Market Research Studies with Voxco easily.
Take a look at the survey templates below to see how Voxco surveys look on any device. See all possible question types on Voxco.
Collect High Quality Real time Customer Feedback from multiple channels like
03
The first step in brand name testing is to create a list of brand names that you want to test. These brand names should be ones that you and your coworkers are already confident of. The number of brand names you choose to include will determine the kind of survey design you select.
These are some of the most common survey designs:
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04
The next step is to select the parameters, or metrics, by which you want respondents to assess your brand name. These are a few metrics by which you can measure how good a brand name is:
The metric(s) you select should depend on what your goals are for your brand name. If you want a brand name that is memorable and stands out, the most valuable metric for you to measure would be uniqueness.
Learn how to meet respondents where they are, drive survey completion while offering a seamless experience, Every Time!
05
Once you’ve chosen the metrics by which you want your brand name assessed, you can create your brand name testing survey and send it out to your target audience.
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See what question types are possible with a sample survey!
06
The final step is to analyse the responses collected in order to evaluate each brand name. This is the most important step as it involves selecting a brand name that will appeal to your target audience and match the brand perception you want to create.
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Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.
07
These are a few reasons why you should choose Voxco’s Survey Software to conduct your Brand Name Testing Surveys:
Our Omnichannel survey software allows you to create your brand name testing survey on a centralised platform before sending it through all channels. This saves time re-programming surveys for multiple channels. Additionally, all collected data is presented on a single integrated platform, allowing you to compare feedback received through all channels.
You can use our survey software in amalgamation with additional tools such as Voxco Dialer and Voxco IVR, for the most seamless and efficient omnichannel survey experience.
Voxco’s powerful and dynamic dashboards provide you with real-time visual presentations of your brand tracking survey responses. This can help you make a quicker decision while picking your brand name as our dashboard presents data from across all channels on one unified platform.
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