
Maximizing ROI with Survey Software: Tips for Retail Organizations
Maximizing ROI with Survey Software: Tips for Retail Organizations SHARE THE ARTICLE ON Table of Contents Introduction Whether you’re a brick-and-mortar store, an e-commerce giant,
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
01
Your company’s brand name will play a significant role in shaping your brand image and will also act as an identifier that distinguishes your brand from competitors. As your brand name can play such a big role in shaping your brand image, it is important to pick a name that will resonate with your target audience and will fit the brand image that you want to portray. This is where brand name testing comes into the picture.Â
Brand Name Testing involves presenting your target audience with a variety of brand name options and asking them to provide feedback on each one. This research helps you make an informed decision while choosing a brand name that is best suited to your company using qualitative and quantitative backing.
02
Conduct Large Scale Market Research Studies with Voxco easily.
Take a look at the survey templates below to see how Voxco surveys look on any device. See all possible question types on Voxco.
Collect High Quality Real time Customer Feedback from multiple channels like
03
The first step in brand name testing is to create a list of brand names that you want to test. These brand names should be ones that you and your coworkers are already confident of. The number of brand names you choose to include will determine the kind of survey design you select.
These are some of the most common survey designs:Â
Free Market Research Template Kit
Fill out this form to access 5 market research survey templates
04
The next step is to select the parameters, or metrics, by which you want respondents to assess your brand name. These are a few metrics by which you can measure how good a brand name is:
The metric(s) you select should depend on what your goals are for your brand name. If you want a brand name that is memorable and stands out, the most valuable metric for you to measure would be uniqueness.Â
Learn how to meet respondents where they are, drive survey completion while offering a seamless experience, Every Time!
05
Once you’ve chosen the metrics by which you want your brand name assessed, you can create your brand name testing survey and send it out to your target audience.
See what our clients say about Voxco
See what question types are possible with a sample survey!
06
The final step is to analyse the responses collected in order to evaluate each brand name. This is the most important step as it involves selecting a brand name that will appeal to your target audience and match the brand perception you want to create.
Switch to Voxco Telephony System to improve your Call Center Productivity by 400% or moreÂ
Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.
07
These are a few reasons why you should choose Voxco’s Survey Software to conduct your Brand Name Testing Surveys:
Our Omnichannel survey software allows you to create your brand name testing survey on a centralised platform before sending it through all channels. This saves time re-programming surveys for multiple channels. Additionally, all collected data is presented on a single integrated platform, allowing you to compare feedback received through all channels.
You can use our survey software in amalgamation with additional tools such as Voxco Dialer and Voxco IVR, for the most seamless and efficient omnichannel survey experience.Â
Voxco’s powerful and dynamic dashboards provide you with real-time visual presentations of your brand tracking survey responses. This can help you make a quicker decision while picking your brand name as our dashboard presents data from across all channels on one unified platform.Â
Read more
Maximizing ROI with Survey Software: Tips for Retail Organizations SHARE THE ARTICLE ON Table of Contents Introduction Whether you’re a brick-and-mortar store, an e-commerce giant,
Unlocking the Secrets of Killer Pricing: A Dive into Competitive Analysis SHARE THE ARTICLE ON Table of Contents “Unlocking the Secrets of Killer Pricing: A
How Survey Software is Revolutionizing Data Collection in Market Research SHARE THE ARTICLE ON Table of Contents In the ever-evolving landscape of market research, survey
The role of technology in delivering seamless customer experiences SHARE THE ARTICLE ON Table of Contents What is customer experience technology? Customer experience technologies refer
A Comprehensive Guide to Customer Experience Analytics SHARE THE ARTICLE ON Table of Contents What is Customer Experience Analytics? Customer experience (CX) has evolved beyond
15 Best Software for Market Research & Market Research Tools SHARE THE ARTICLE ON Table of Contents Want to conduct market research? You need a
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |