SHARE THE ARTICLE ON
We all know how surveys help in understanding customer satisfaction an attracting innovative ideas for your business. Given that there are various survey tools that make the entire process easy for you, but that doesn’t cut the efforts you have to put to design the survey and survey questions.
But what if you have a perfectly designed survey with accurately phrased questions and the entire survey has the potential to bring out the best responses for you, but you don’t have a quality audience or enough audience for that matter, for the same purpose.
It might seem that it is hard to gain an audience to attempt your survey, but it is actually in your hands. And given the following factors, the next time you wish to get enough survey responses, you shouldn’t have any trouble with the process.
Let’s get into the matter step by step from the problems to the solutions.
Get ready to uncover the how, when, what, and where questions in a research problem
Getting the right audience is a tougher task than it looks. Having wrong set of sample to take your survey can yield incorrect results. And you surely don’t want to take that risk.
Another problem is with getting the audience to notice your survey. We have been the audience to someone else’s survey and we all know how lightly we take some of them. There’s a serious channelling problem right there.
Depending on the topic of your survey, the respondents are going to vary. Let’s say you are doing a customer satisfaction survey; in this case you will need people who have used your products and wish to contribute to the feedback and following improvements.
In the other case, say you are conducting a survey to gain knowledge about the market, you are going to need the respondents who are active in your market field and firmly know their wants and needs.
Once you have decided what kind of respondents you want, you can further go on to find them. But how?
Keep in mind that the respondents you choose are going to affect directly on your result and indirectly your business. So you can accordingly choose your respondents from the following list of places:
Your own website – Do not forget to do this right away before going for anything else. Your website gets the attention of people who might already know about your survey topic. Make use of them to contribute to valuable respondents.
The sample size is the number of people you include in your survey responses. Keep in mind, too large a sample size can surely give you a large data size but not all of them is going to be useful. You might waste your time interpreting the data that is not relevant in the first place.
Likewise, too small a sample size can lead to inadequate data and you might miss out on valuable business insights.
Points to look out for while choosing your sample size:
Conducting exploratory research seems tricky but an effective guide can help.
The prime thing that matters is how you distribute your survey. It is important to channel it through the mediums that are close to the audience.
Let’s take a look at some type so f ways in which you can distribute your survey over the various channels:
These are the methods that have been used for decades. But old is not always gold. They come with a lot of issues with data quality and slow data gathering. These methods are:
Here are some of the survey distribution methods that work way better in today’s world.
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template