How to conduct real estate market research?


How to conduct real estate market research? Hcahps survey
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It is always recommended to conduct market research in real estate before investing. This will not only help you in grasping the current housing market trend but will also guide you to the best time to invest.

In this blog, you will learn how to conduct real estate market research and how you can benefit from it.

What is real estate market research?

How to conduct real estate market research? Hcahps survey

Real estate market analysis is simply the process of acquiring a good comprehension of the real estate market.

Real estate market research should always be performed, whether purchasing or selling a property. It is because it will assist in understanding the real estate market trend, comparing properties, whether it is an investment decision, how much you can charge for rent, and so on.

A real estate market study provides information that helps sellers pick a listing price and buyers determine if the list price is too high, too low, or appropriate.

Example of real estate market analysis report

How to conduct real estate market research? Hcahps survey

According to a report by Statista, the wellness real estate sector in India has valued at over 134 billion US dollars in 2017. It is expected to reach approximately 200 billion US dollars by 2022.

Wellness real estate was propelled by rising demand in both commercial and residential real estate. Recreational amenities on residential or commercial complexes, such as gymnasiums, sports courts, spas, or yoga studios, can be components of wellness real estate. Greenery, pathways, and parks inside a complex that impact the health of residents and workers were also counted.

In the next section, you will learn the importance of conducting real estate market research.

Why conduct real estate market research?

There are many reasons to conduct real estate market research. Some of them are:

1. Real estate market research helps in lucrative investments

In an uncertain world, real estate trends bring a sense of security and tranquility. Unlike other investment opportunities that need substantial business knowledge, even novices may profit from real estate potential, especially with the help of renowned real estate tools.

2. Real estate market research assists in identifying demographics

Market research reports are a valuable source of information since they contain statistics on population growth, job growth, employment prospects, education levels, life quality, local housing market activities, and other topics.

3. Real estate market research helps in the comparison of prices

It will be easier for you to estimate the worth if you compare the property to others in the neighborhood and look at aspects like size, cost, and other factors.

4. Real estate market research aids in understanding trends

Effective market research not only facilitates access to the real estate market, but it may also increase profitability. Analyzing localities, their economic and sociological trends, as well as supply and demand patterns, allows you to better estimate property value and purchase and sell when the situation is actually right, not just convenient.

5. Real estate market research provides safety nets against inflation

Real estate housing market is among the finest investment alternatives due to its minimal risk and potential for significant returns. It protects against inflation as pro

What factors affect real estate market value?

Real estate market value is affected by several factors. They are as follows:

1. Location

Location is critical since it may influence crucial real estate market statistics. Real estate market research is the same as property analysis. The location and neighborhood, lot size, building duration, services and facilities, and so on should all be considered.

2. Commercial trends

Although social media, blogs, and communal websites are not the most “professional” of sources, they are worth investigating for commercial trends. There is a wealth of open data on the internet that will provide you with an unbiased picture of the real estate market. Use it to learn what its genuine inhabitants think about living there.

3. Pricing

You may determine the market price of your home using various online tools. As these are just market value estimations, they may not be completely accurate, especially if the house has been modified. It does, however, give purchasers a glimpse of the real estate market in which they want to invest.

The next section is about how to do real estate market research.

How to conduct real estate market research?

Following is a step-by-step guide to conducting your market research effectively.

Step1 – Study the market on a global scale

You’ll be curious about where the real estate market will be in 5, 10, and maybe even 20 years. To do so, you must first analyze where the market has been.

The goal is to have a better understanding of the market volume, trends, and probable evolution. The following questions will help you gain a better understanding of the market position and the parties involved.

  • What are the current housing market trends?
  • What kinds of terms and conditions can my prospective suppliers provide me? Who are they?
  • What do the upcoming years hold for this property?

Step2 – Evaluate customers’ potential with a survey

Knowing the market’s consumers and determining whether there is potential to capitalize on it by examining demand are the goals of the subsequent stage.

This can be done by conducting a real estate market survey. Some of the questions may include

  • What are the critical factors that influence a buying decision? What is their financial situation? 
  • What is the average customer consumption rate? 
  • How many customers are there in the research real estate market?

Step3 – Examine the proposals made by rivals

Market research for real estate will provide you with a clearer idea of what is necessary for success and what is not. It entails thoroughly researching what your competitors already provide in the industry.

You can find possibilities to plan your future products and acquire competitive advantages by carefully examining your competitors’ product lines.

Step4 – Conduct environmental analysis

It’s not enough to only look at a house’s physical characteristics; you also need to consider the characteristics of the community and the real estate.  As an alternative, it entails assessing broad environmental factors as well as public utilities and services. Water resources, transportation, technological advancements, and other elements are among them.

Step5 – Send out the survey and gather data

A survey gives you real-time knowledge about market needs including price, style, and ways to engage your intended audience.

Now is the time to send your real estate market research survey and gather all the data you need. Make sure that the data collected is valid and unbiased.

You may conduct your survey both online and offline easily using online survey tools. For better response rates, ensure to optimize the survey for mobile users.

Step6 – Analyze the data

Once you’ve obtained all the data you want, it’s time for the impressive part: data analysis. Although one element of information or data may stand out, it is more essential to search for patterns than single pieces of information. Don’t try to detect patterns in your data based on assumptions you made before collecting it.

You can use survey software to see the gathered data in real-time, which aids in pre-analysis and report preparation.

Having learned the necessary steps, let us now explore some benefits of real estate market analysis.

Benefits of real estate market analysis

Here is a list of some of the benefits that real estate market research provides.

1. Provides demographic

Real estate demand is inevitably influenced by shifting cultural norms and demographic cohorts, prompting changes in neighborhood life cycles and generating supply and demand mechanisms that both increase and decrease local financial margins.

2. Boosts demand

Real estate is subject to the law of supply and demand. Prices rise when the number of buyers is more than the available homes. As a result, prices fall, increasing the demand for the property.

3. Economic stability

Real estate market research assists in identifying trends that may affect property value. Baby Boomers are currently retiring, and as more Millennials start to find their careers, they are becoming more financially secure. 

You may choose when and how to spend or save money by understanding the trends that may affect demand and purchasing behavior.


Whatever the situation may be, it should come as no surprise that competent real estate market research may assist potential investors in selecting a home that is not only feasible in the here and now, but also capable of producing a profit for them in the future.

You can use Voxco’s agent evaluation survey template to gain a better understanding of your real estate easily.

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