People Power: How to Use Social Media to Boost Your Survey Responses! Market Research Toolkit Get started with Voxco's Market Research Toolkit. Market Researc ...
SHARE THE ARTICLE ON
Gap analysis is a method of performance evaluation used by organizations to identify and evaluate the gaps between their actual performance and their potential/desired performance so that plans and strategies can be developed to fill these gaps. Using gap analysis, organizations can determine whether or not their resources are being allocated effectively and the ways in which processes and outcomes can be improved to meet the organization’s goals. =
The “gap” in gap analysis refers to the space between desired and actual outcomes. There are multiple different types of gaps that can be identified using gap analysis. Some key gaps are:
Conducting exploratory research seems tricky but an effective guide can help.
The main purpose of gap analysis is to help organizations develop an understanding of the gaps in their performance so that they can create effective strategies to reduce or eliminate these gaps and achieve organizational goals. It does so by highlighting the organization’s shortcomings as well as its opportunities for growth.
Gap analysis can be performed at the following two scales:
Gap analysis is a versatile approach to performance evaluation and it therefore has a multitude of applications:
Gap analysis is a strategic planning tool used to evaluate the performance of businesses by identifying and evaluating the gaps between actual and potential/desired performance so that plans and strategies can be drawn to fill these gaps.
In gap analysis, a “gap” refers to the space between an organization’s actual performance and its desired performance.
Gap analysis is a versatile tool that can be used by organizations in many different ways for many different purposes. However, the main purpose gap analysis serves is that it helps organizations understand their shortcomings so that they can achieve their business goals more effectively with the optimal use of resources.
Some types of gaps in gap analysis are;
Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.