Find Audience For Target Market Surveys

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It is critical to understand the individuals to whom you market. Target market surveys may help you increase your ROI, fine-tune your messaging, and perhaps uncover your distinct niche for future growth. Using a targeted survey, identify your target audience or market to base your marketing campaigns and plans.

What is a target audience?

A target audience is a collection of people who have common interests, demographics, and behavior. Market researchers must solicit input from users of certain products and services.

If you perform a target market survey, you can collect input from random people who aren’t your customers or those who have no interest in or expertise in the study topic, which will not help you address problems. 

Targeting the correct people for your study to acquire significant business insights is critical. More than 40% of respondents and consumers said they prefer content tailored to their interests over random, irrelevant product advertisements. Analyzing your target demographic is a critical step in developing your marketing plan.

What is a target market survey?

To determine your target market, you must first understand the people it is made up of and what it involves.

A target market refers to customers and consumers to whom a company focuses its marketing efforts to persuade them to make purchases or continue patronizing the company. This group has specific traits distinguishing it from a wider geographic or psychographic population.

Target market surveys tells you how your product or service fits into a certain market and where it will achieve the greatest customer traction. It assists firms in developing marketing and sales strategies. A firm’s target market is its core customer base or the target demographics of people most likely to purchase its product or service.

Get started with Voxco’s Market Research Toolkit.

  • 5 Market Research Templates 
  • Guide to Agile Market Research
  • Guide to using Online surveys to conduct Market Research

How to use surveys to identify target markets?

You can identify the characteristics of your target market by performing market segmentation, which is the process of further subdividing your target market.

However, if you need to understand your target market clearly, you can start from scratch. Here’s how to identify your target audience to start conducting target market surveys.

1. Putting your company in viewpoint

Consider the type of business you run or plan to start. Which industry does it belong to? Find the industry niche that your company most closely fits into. 

Consider the pain points customers in this niche may be experiencing and who they may be. This will provide you with a contextual starting point.

2. Determine your broader target market

When mapping out your broader target audience, start with the following research questions:

  • Is there a market for my product? 
  • What are its specializations?
  • Where does my company fit in any of those categories?
  • Who is most likely to require the company’s services?
  • Who can afford the services?
  • Who is most likely to purchase from the company?
  • Where is the primary location of my company?
  • Will I go after other locations, and if so, which ones?

3. Secondary market research

Following that, conduct secondary market research for your new or existing business before conducting your own target market surveys. This entails reviewing previously conducted research. While not all resources will be free, they will provide an invaluable starting point for your target market.

Take note of publications, blogs, trade magazines, statistics websites, and so on that discuss the target market, customer base, and customers in general. Consider the following: Is any of the target market information you discover relevant to your company?

4. Send the appropriate number of surveys

Many targeted audience groups can number in the tens of thousands to hundreds of thousands of people. While it would be nice to know everyone’s thoughts at once, surveying 100% of any audience is impractical and impossible. To understand the audience as a whole, you only need to survey a small portion of the total audience (a sample).

The number of responses required to approximate the population’s opinions is determined by the audience size and the margin of error you can afford, which is a percentage above and below the data collected in your surveys that estimate the response of the larger audience. 

Assume your target market surveys found that 60% of people enjoy hamburgers and you have a 5% margin of error. In that case, you could reasonably estimate that between 55% and 65% of the general population enjoys hamburgers.

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How to find an audience for a target market survey?

Here are the two most effective methods for reaching out to those individuals:

1) Select one of our targeting options

When people join a market research panel, they are asked questions to get to know them better and build their profiles. You will have access to basic demographic data such as gender, age, location, & income, as well as behavioral data such as product ownership/usage and shopping habits.

You can select from these pre-profiled targeting options to target people for your survey. To see what we have available, schedule a demo for Voxco Audience.

2) Employ a unique screening question

You can ask screening questions in your target market surveys to reject respondents who do not meet your targeting criteria. Use a robust online survey tool that allows you to use skip logic. You can use skip logic and branching to direct unqualified respondents out of your surveys.

Explore Voxco’s guide to market research

How many people should your targeted market survey include?

Assume you discovered via a wide survey that the person most interested in your product is between the ages of 16 and 25. Due to time and money constraints, you are unable to survey the whole targeted demographic. To determine the optimal number of samples, use a sample size calculator.

As a professional, you must strike a balance between theory and practice, and the best practice technique is to survey around 150 individuals for the business research you require to do.

Questions that you can use in your Target Market Surveys

Business Travel Agency - Target Market

Important demographics

  • 30 – 55 years old.
  • Gender distribution: 70% female, 30% male.
  • Procurement Officer, Travel Buyer, and Supplier Relations Expert are common job titles.

Important psychographics

  • When working with suppliers, places a high value on relationships.
  • Is hesitant to delegate authority to a third party.

Challenges

  • Suppliers fail to meet agreed-upon pricing.
  • There is insufficient data to make educated judgments.
  • Not familiar with ground-level travel issues.

Channels of preference

  • Look for solutions through organic search.
  • Uses social media sites to communicate with other procurement experts.

It is necessary to ask the right questions, and in a manner that the customer perceives as helpful to obtain useful information from your target audience.

1. Demographic questions 

These can assist you in segmenting large, heterogeneous groups of consumers into smaller groups by determining their wants, needs, and key characteristics. One of the most influential demographics in determining ad spend is age. Younger people spend more frequently, while older people have more money to spend.

You can include the following demographic questions as screening questions in your target market surveys: 

  • What is your age?
  • What gender do you identify as?
  • What is your level of education?
  • Where do you currently reside?

2. Psychographic question

The psychographics of your target audience identify their hobbies, interests, values, and spending habits. It is yet another method for segmenting large groups of consumers to better tailor your marketing tactics. 

If demographics tell you who your target audience is, psychographics can tell you why they buy.

Use the following questions in your target market surveys to understand the motivation behind the purchase:

  • What are your interests?
  • What challenges are you trying to solve with products like [Product Name]?
  • What are your primary objectives when using [Product Name]?

3. Customer experience questions

Customers are loyal to a company not because of the products or the price, but because of the customer service and experience they receive. Customers are willing to spend more for a better experience, according to 86% of them.

Keeping your customers happy can pay off many times over when they become brand evangelists.

To learn more about your customer’s experience, ask the following questions:

  • How likely is it that you will recommend our brand to a friend?
  • When did you first become a customer?
  • What issue does our product or service address for you?
  • How well does our product/service meet your needs, on a scale of 1-10?

4. Analysis of competitors

Finding out who your customers consider to be an alternative to your offerings is one way to identify your competition. While this is certainly useful, it does not reveal how your customers perceive your brand in comparison to others.

Ask the following questions in your target market surveys to learn more about who your target customer considers to be your main competitors:

  • What other products or services do you think are better than ours?
  • What similar product do you use?
  • In comparison to our competitors, how would you rate our brand?

See how seamlessly you can create your ideal sample and gather data from audiences worldwide.

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Benefits of conducting target market surveys

As these are the customers who are more likely to buy your product, learning more about your audience helps inform more significant business decisions that lead to increased revenue. Companies that devote more time to their customers are 60% more profitable. Here are a few examples of how knowing your audience can help your business:

1. It focuses on marketing efforts 

You could, for example, try selling your new line of fashionable dog collars to everyone in the United States. However, the advertising costs would far outweigh any profit you could make. 

Furthermore, many people in the United States may own a cat instead or have little interest in making their dogs look more fashionable. You’ll reach the consumers most likely to buy your product if you specifically target trendy dog owners. 

2. Determine customer expectations and needs

All marketing activities to revolve around the acquisition of new customers. Organizations can use target market surveys to collect feedback from their target audience regularly, using market tools such as NPS®, Customer Effort Score, Customer Satisfaction Score (CSAT), and so on. 

Organizations can use customer feedback to assess customer experience, satisfaction, and expectations, among other things.

Also Read: How market research helps your business

3. Accurate product launch

Market surveys are useful in determining where to test new products or services. Market surveys give marketers a platform to analyze the potential success of upcoming products and make changes to their product strategy based on the feedback they receive.

4. Creating well-thought marketing strategies

The entire world is a target market for any organization, particularly a well-established one. Obtaining data using target market surveys can be a source of developing concrete and long-term marketing plans.

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Why should you start surveying your target audience?

Why is it worthwhile? There are several reasons why you should survey your target audience. While the broad ones are:

  • Collect and evaluate the results on your behalf
  • Assist you in identifying the target audience’s areas of interest
  • Identify potentially missed issues
  • Provide information on what and how individuals believe
  • Determine which concerns must be addressed first.

When you can conduct a focused target audience questionnaire online using an effective platform like Voxco, you can reach a considerably larger audience, and the findings are instantly gathered online, giving you much more freedom to measure and reproduce your results.

Conclusion

Target market surveys may be utilized in a variety of ways to assist a company in focusing more on its target audience and taking a more people-centered approach.

So now you also start to survey your audience Oh and don’t forget to make your surveys interesting.

If your survey engages your participants, completion rates will rise!

Frequently Asked Questions (FAQs)

A target audience questionnaire is a specific group of people with similar characteristics to whom a company markets its products or services. Companies survey target markets to thoroughly understand their potential customers and develop strategies that help them meet their business objectives.

Targeted surveys assist businesses in developing strategies for effective marketing and sales techniques. A company’s target market is its core customer base or the demographics of customers most likely to purchase its product or service.

Gender, age, income, race, education level, marital status, etc. are some of these. Consumers with similar demographics value similar products and services, which is why segmentation is one of the key factors in determining target markets.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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