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As an organization it is important to have a transparent relationship with both the employees and the customers. Feedback surveys will help you measure the satisfaction of the employees working in your organization and the customers that you serve. These feedback surveys are usually conducted as a follow up activity post a product delivery or regarding the company work culture. The questions in the feedback survey form are simply framed in order to focus on particular topics.
There is a lot of competition in the market between the businesses, and to stay on top of the race it is important that you know your employees and customers well. As we know, employee satisfaction influences customer satisfaction on a large scale. If your employees are engaged and satisfied in love to work in your organization, they will ultimately serve the customer with utmost respect, patience, passion and integrity.
There are various feedback survey tools available online that help an organization right from framing appropriate feedback survey questions, to delivering them and capturing the data for further data analysis. A feedback survey can be employee feedback that is conducted to understand how the employees feel about the work culture, career path, and future job opportunities at your organization. Apart from this feedback surveys can also be about customer feedback which are nothing but a follow up survey after a new product or service is launched, or to gain new ideas on the market trends, or just a survey to know what the customers expect from the company.
Conducting exploratory research seems tricky but an effective guide can help.
Feedback, either positive or negative, is going to affect an organization to grow and keep doing their best.
In this section let’s take a look at how you can create an efficient feedback survey to distribute amongst your employees or the customers to understand them in a better way and develop transparent relationships.
The first step is to identify the topic on which you want to conduct your feedback survey. Decide how long your survey is going to be and limit the depth of the questions according to the topic that you chose.
Even before you distribute your feedback survey to the audience, Questions you frame our best suited to the topic. Identify the motive behind the survey, what do you expect to achieve, and what are you going to do with the data collected from the feedback.
Once you have answers for all the questions, it will be clear the motive of your survey and what answers you are expecting from the respondents.
A feedback survey is not just a one time thing but a loop. you have to be consistent with conducting frequent feedback with customers and the employee and map their journeys along the way. Right feedback survey tools will help you to map the data to customer employee journey accurately so that you are on track with how their experiences are going and measure them with every coming feedback survey.