Face-to-Face Surveys

Market research 04 12

What are Face-to-Face Surveys?

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Face-to-face surveying is a survey method that involves interviewers directly communicating with respondents face-to-face. This survey method allows for the investigation of complex issues as interviewers can give comprehensive explanations of questions, ask interviewees to expand on answers, and allows non-verbal cues such as body language to be identified. 

Although this method of surveying was traditionally the most common method of conducting surveys, its use has decreased significantly over time. This is mainly due to the increase in the popularity of other cheaper and more convenient alternatives such as email surveys and other web survey methods. Additionally, due to the pandemic, the use of the face-to-face survey method declined even more due to public health and safety concerns. 

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Types of Face-to-Face Surveys

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Face-to-face surveys can be categorized into two main types based on how interviewers approach respondents. The two types are:

Organizing and identifying calls made easy
Identifying barriers

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Advantages of Face-to-Face Surveys

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Flexible hosting 1
Premium service and support 1
Flexible hosting 1
Premium service and support 1
Flexible hosting 1

Disadvantages of Face-to-Face Surveys

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Organizing and identifying calls made easy
Identifying barriers
Organizing and identifying calls made easy
Identifying barriers
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