Face-to-face surveying is a survey method that involves interviewers directly communicating with respondents face-to-face. This survey method allows for the investigation of complex issues as interviewers can give comprehensive explanations of questions, ask interviewees to expand on answers, and allows non-verbal cues such as body language to be identified.
Although this method of surveying was traditionally the most common method of conducting surveys, its use has decreased significantly over time. This is mainly due to the increase in the popularity of other cheaper and more convenient alternatives such as email surveys and other web survey methods. Additionally, due to the pandemic, the use of the face-to-face survey method declined even more due to public health and safety concerns.
Face-to-face surveys can be categorized into two main types based on how interviewers approach respondents. The two types are:
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