Qualitative research methodology: Definition, Types and examples
Qualitative Research Methodology: Definition, Types, and examples SHARE THE ARTICLE ON Table of Contents A qualitative research methodology is a dynamic approach that allows you
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
SHARE THE ARTICLE ON
Exploratory research is a kind of research that involves investigating a research question that is not clearly understood or defined. This method of research is not used to obtain data that offers conclusive solutions or answers to the research question.
Exploratory research questions are the different questions a researcher is trying to answer while conducting exploratory research in order to get a more in-depth understanding of their research problem. This includes the different questions asked to subjects through interviews and surveys while conducting exploratory research. Within this article, we will explore the different types of exploratory research questions and also take a look at examples of them.
See Voxco survey software in action with a Free demo.
See Voxco survey software in action with a Free demo.
Exploratory research is used when trying to gain an understanding of an existing phenomenon to acquire additional insights into it so that a more precise research problem can be framed. It starts off with a general idea that is then translated into a clearly defined topic of research.
As stated earlier, exploratory research is used to provide a deeper understanding of a research question and does not answer the research question itself. It, therefore, helps answer questions like “what”, “how”, and “when” rather than “why”.
When conducting exploratory research, there are five main types of questions you should consider answering:
Let’s consider the following examples of exploratory questions:
Survey Question: Do you feel that you have a good or bad relationship with food?
Survey Question: On average, how many hours in a day do you use social media?
Explore all the survey question types possible on Voxco
Explore all the survey question types possible on Voxco
Exploratory research questions refer to the different questions researchers are trying to answer while conducting exploratory research to understand their research problem better.
Let’s consider the following example of a question that would be asked in a survey where data is being collected for exploratory research:
Research Topic Example: How common are eating disorders among today’s youth?
Survey Question: Do you feel that you have a good or bad relationship with food?
The types of exploratory research questions can be categorized into the five following groups:
Exploratory research is used when a research question isn’t clearly understood or defined.
Read more
Qualitative Research Methodology: Definition, Types, and examples SHARE THE ARTICLE ON Table of Contents A qualitative research methodology is a dynamic approach that allows you
Why You Should Be Using Skip Logic to Enhance Respondent Experience Transform your insight generation process Use our in-depth online survey guide to create an
Healthcare data is a closely guarded secret between multiple stakeholders: There’s the doctors, the healthcare facility, and the patients themselves. The data involved is deeply personal, and can make it quite a challenge to conduct in-depth patient experience surveys.
The Use of Thurstone Scales in Surveys Voxco is trusted by 450+ Global Brands in 40+ countries Table of Contents 01 What is a Thurstone
Case Study: Stratégir SHARE THE ARTICLE ON Voxco Multimode- a growth enabler in Stratégir’s data collection & 3D product testing. Stratégir uses Voxco Multimode to
How to Leverage AI to Enhance Customer Success Management SHARE THE ARTICLE ON Table of Contents Introduction What is Customer Success Management? Customer success management
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |