
Retail Customer Experience
Retail Customer Experience SHARE THE ARTICLE ON Table of Contents What is Retail Customer Experience? Retail customer experience refers to the overall experience customers have
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Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
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Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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Exploratory research is conducted to improve the understanding of a problem or phenomenon which is not rigidly defined. In this blog, we will focus on the pros & cons of Exploratory Research
Exploratory research helps you to gain more understanding of a topic. It helps you to gather information about your analysis without any preconceived assumptions.Â
With an understanding of the characteristics, let’s dig into the pros & cons of exploratory research.
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See how Amazon,Uber and Apple enhance customer experience at scale.
The following set of pros of exploratory research advocate for its use as:Â
Explore all the survey question types possible on Voxco
Explore all the survey question types possible on Voxco
Exploratory research comes with its own set of cons that can act as roadblocks that impede a seamless data collection experience which lays the groundwork for future probes as well:
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See Voxco survey software in action with a Free demo.
In this article, we have discussed the pros and cons of exploratory research to make it easier for understanding. You can conduct exploratory research via the primary or secondary method of data collection. Weighing the pros and cons of exploratory research as mentioned above you can choose the best way to proceed with your research.Â
Dynamic: Researchers decide the directional flow of the research based on changing circumstances
Pocket Friendly: The resource investment is minimal and so does not act as a financial plough
Foundational: Lays the groundwork for future researcher
Feasibility of future assessment: Exploratory research studies the scope of the issue and determines the need for a future investigation
Nature: Exploratory research sheds light upon previously undiscovered
Inconclusive: Exploratory research offers inconclusive results
Difficult to interpret: Exploratory research offers a qualitative approach to data collection which is highly subjective and complex.
Sampling problem: Exploratory research makes use of a small number of respondents which opens up the risk of sampling bias and the consequent reduction in reliability and validity.
Incorrect sourcing: The collection of secondary data from sources that provide outdated information deteriorate the research quality.
Exploratory research design is a mechanism that explores issues that have not been clearly defined by adopting a qualitative method of data collection.
Exploratory research comes with disadvantages that include offering inconclusive results, lack of standardized analysis, small sample population and outdated information that can adversely affect the authenticity of information. Lack of preventive measure to minimise the effect of such hindrances can result in a bad understanding of the topic under consideration.
Exploratory research is carried out with the purpose of formulating an initial understanding of issues that haven’t been clearly defined yet.
Yes, due to a lack of previous knowledge about the research problem, researchers establish a suitable hypothesis that fuel the initial investigation.
A retail study that focuses on the impact of individual product sales vs packaged hamper sales on overall demand can provide a layout about how the customer looks at the two concepts differently and the variation in buying behaviour observed therein.
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