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Data analysis provides social researchers with the tool to unlock insights and understand complex social phenomena. You can interpret the data, and uncover relationships and patterns to address human behavior and social experiences.
Social research, as we all know, focuses on expanding our knowledge on social dynamics. Data analysis in social science research provides you with empirical evidence to dig deeper and explore human experience, attitudes, interactions, and social structures. Social data analysis enables you to assess the effectiveness of policies and programs, helping you make informed decisions and design effective interventions.
In this blog we focus on exploring quantitative and qualitative data analysis in social science research.
In research, data analysis refers to employing statistical and logical techniques to evaluate and synthesize the data collected. It allows researchers to extract meaningful insights from an unstructured mass of data.
Extracting insights and meaning from data gives us a better understanding of the world and different phenomena and empowers improved decision-making.
Different data will need to be analyzed using different techniques. Within this article, we will explore the different kinds of data in research and the different methods of data analysis used to analyze them.
There are three main types of data in research:
The followings are the primary objectives of data analysis in social research.
Related read: Importance of social research.
While data analysis is central to social research and offers multiple benefits, it is not without its challenges. Here are some common obstacles you may encounter when performing data analysis in social science research.
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Let’s take a look at how data analysis is conducted in qualitative research and the different methods that are commonly used to do so.
Before you dive into analyzing your qualitative social research data, you need to prepare the data to make sense of the rich information.
You need to start by getting familiar with the qualitative or textual data you have gathered. Take the time to read and re-read the interviews or feedback to gain a holistic understanding of the content.
This step involves assigning codes or labels to segments of data. Coding helps you identify themes, concepts, and patterns within your data. Organize your codes into categories (grouping related codes together) and themes (overarching ideas that arise from the data).
Once you have assigned codes, you can start identifying common themes. Look for recurring responses to questions, or identify shared experiences. You can now identify similarities and differences across the data and participants.
When analysing and looking for patterns in textual information, there are many different methods that can be used, including:
There are six main analysis methods in quantitative research that you can use in data analysis for social research. Let’s look at these six methods.
Let’s explore these six qualitative data analysis methods.
Narrative analysis, or narrative inquiry, is a qualitative research method where researchers interpret texts or visual data in a storied form. There are different approaches to narrative analysis, including; functional, thematic, structural, and dialogic.
This is a straightforward method of qualitative research where patterns within a piece of content are evaluated. It can be used with different forms of content, such as words, phrases, and/or images.
This method of qualitative analysis is used to create new theories using the data collected by using a series of “tests” and “revisions”. Grounded theory (GT) follows a structured but flexible methodology focusing on social processes or actions.
This method is used to study written, vocal, sign language, or any significant semiotic event, in relation to its social context. It allows researchers to examine a language beyond just sentences and explains how these sentences function in a social context.
The thematic analysis involves looking for patterns by taking large bodies of data and grouping them based on shared themes or similarities to answer the research question being addressed. This method of qualitative data analysis is widely used in the field of psychology.
It is an approach to psychological qualitative research and has an ideographic focus. It provides a detailed examination of a person and their lived experiences. The aim of IPA is to understand how participants make sense of their personal and social world.
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Let’s now delve into how you can conduct data analysis in quantitative research and the different methods that are commonly used to do so.
Before quantitative data can be analyzed, it must first be prepared using the following three steps:
Data validation refers to comparing the gathered data against defined rules to ensure that it is within the required quality parameters without any bias. It generally involves checking for the following; fraud, screening, procedure, and completeness.
Data editing refers to reviewing and adjusting after checking for missing, invalid, or inconsistent entries within the data records.
As the name suggests, data coding involves deriving codes from observed data. It refers to transforming and organizing gathered information into a set of meaningful and cohesive categories.
There are two main methods of data analysis used in quantitative research:
This quantitative method of data analysis is used to describe the basic features of data in a study and provides simple summaries about the measures and sample.
It helps researchers understand the details of a sample group and doesn’t aim to make assumptions or predictions about the entire population. Descriptive analysis generally includes the first set of statistics covered before moving on to inferential statistics.
Some common statistical tests used in descriptive statistics are mean, median, mode, skewness, and standard deviation.
Inferential statistics differs from descriptive statistics as it aims to make inferences about the population rather than about a specific data set or sample. It, therefore, allows researchers to make assumptions and predictions about an entire population.
There are two main kinds of predictions made using inferential statistics, including predictions about the differences between groups within a population and predictions about the relationships between variables relevant to a population.
Some common inferential methods used in quantitative data analysis are regression analysis, frequency tables, analysis of variance (ANOVA), cross-tabulation, and correlational research. Leverage a data analysis tool that streamlines the entire process of quantitative data analysis and automates any manual work.
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Data analysis encompasses both quantitative and qualitative methods. Quantitative methods in social science research allow objective insights with the help of statistical analysis. Qualitative methods in social science research provide exploratory insights with the help of textual analysis. Through data analysis in social science research, you uncover patterns, establish correlations, and gain a deeper understanding of social systems. You can contribute to the discipline with evidence-based insights and generate knowledge that informs decision-making, policies, and interventions advancing our understanding of human behavior and social phenomenon.
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