Disclaimer: These changes are not related to Voxco. We are providing this information to inform our clients of the changes. For further info, please contact your SMS API provider Twilio.
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A2P 10DLC will now allow businesses, even those with large customer bases, to communicate with their customers via text messaging. This was previously not easy for businesses due to heightened filtering and limited throughput.
10DLC numbers will now allow businesses that fall in the middle ground between short codes and toll-free long codes in terms of their message volume and budget
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On April 1st, 2021, registration for A2P 10DLC begins, and companies can begin registering their brand and campaign(s) from this day onward.
On May 1st, 2021, AT&T’s campaign-based fee schedule will be enforced for users on their network. This will increase the per-message fees of those who remain unregistered past this date.
By June 1st, 2021, companies must complete registration, in order to avoid additional filtering. Past this date, AT&T will increase filtering/blocking of non-registered 10DLC traffic sent to AT&T users.
A2P 10DLC is “Application-to-Person 10-digit long code” messaging. 10-digit long code messaging which refers to messaging via 10-digit long code (10DLC) phone numbers, was initially designed for Person-to-Person (P2P) traffic only but now with the A2P 10DLC system, businesses too will be allowed to employ 10DLC messaging in order to communicate with their customers. U.S carriers will now offer the same to encourage the growth of businesses communicating with their consumers through text messages while also protecting the consumers from unwanted messages.
Businesses were limited in many ways from using 10-digit long code texting to reach out to consumers due to heightened filtering and limited throughput. However, starting April 1st 2021, independent software vendors (ISV) must register their customers for Application-to-Person 10DLC capabilities to be able to send messages in the United States over 10-digit long codes.
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There are two processes in the new A2P 10DLC system:
Once these two registrations are complete, a business can employ the use of A2P 10DLC.
Brand registration must be done by first creating a primary customer profile. In order to validate the business identity, the business only has to register once.
The business will be required to include general information as well as business information.
After this customer profile is created, the brand can be registered for A2P 10DLC capabilities. Once brand registration is complete, the campaign registry gives the brand a rating. This rating influences the maximum message throughput that will be allocated to each of the brand’s campaigns.
Every campaign represents a different use case. This use case defines the kind of messages the business wants to send. Use cases may vary from customer care to fraud alerts to social updates. Businesses can register for campaigns once they have completed their brand registration.
The following are the wireless carriers launching A2P 10DLC:
Past June 1st, unregistered traffic will be blocked to protect AT&T users from unregistered and unwanted traffic.
The initial date of registrations was March 1st 2021 but has since been pushed. T-mobile will provide 30 days notice before the new date.
Other carriers are also testing their solution and will likely introduce A2P 10DLC soon after too.
The following information is required to register for A2P 10 DLC:
Verizon’s surcharge in Euros and in US Dollars is €0.00208 and $.0025, respectively.
AT&T’s pass through fee for registered traffic will be $0.003 (€0.00249) per SMS.
Between March 1st 2021 and June 1st 2021 unregistered traffic will have a pass through fee of $0.004 in USD and €0.00332 in Euros. Past June 1st, 2021, unregistered traffic will be blocked.
T-Mobile will have a pass through fees of $0.003 in USD or 0.00249 Euros.
SMS is 0.005 USD per message unit, and MMS is 0.010 USD per message unit.
There is no limitation on the number of phone numbers that can be registered against one campaign. New phone numbers do not have to be bought in order to use the A2P 10DLT service.
Past registration dates, filtration increases and unregistered traffic is blocked.
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