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For an event organizer or a company evaluating the events, help you learn from the mistakes and highlights to organize better events. You might be pleased with the event, however, experiences vary.
Event surveys can give you the opportunity to capture insights and understand how you can refine your events in the future. In this blog, we will tackle the importance, the intents, the audience, and the steps involved in gathering meaningful data using event survey questions.
It is a common understanding that you need to keep receiving feedback to keep improving. When you know what people think about your past events, and areas in which they’d want to be changed and improved, you get to see new perspectives towards your events and make people’s experience even better.
When it comes to post-event feedback, receiving negative feedback is just as important as receiving positive feedback. You should always look out for what is lacking in your event and what people expect instead. Get to know the bits where they enjoyed the event and the parts where they thought could’ve been better.
Statistically, 90% of virtual event organizations use event feedback surveys to better understand satisfaction among the event attendees. To gather insightful responses, you will need to create a survey with different questions. Let’s look at the various question types you can utilize.
Event survey questions can be in any form; the one which best suits the topic needs to be put efficiently. You can see survey questions in the following forms:
✔ Open-ended – allowing respondents to express their views in brief and share their honest opinion.
✔ Close-ended – yes/no or multiple choice questions allow attendees to express their satisfaction without the need for details.
✔ Rating scales – scales that range from 1-5, 1-10, etc., allow you to measure how likely your guests are to recommend the event to others.
✔ Slider questions – a sliding bar where the respondents slide the answer bar from negative to positive, allowing you to estimate your guests’ level of satisfaction with the event.
✔ File upload – ask respondents to upload images, pdf, videos, or other files as answers.
✔ Demographic questions – gather personal information from the people to segment the audience and observe answering patterns.
✔ Matrix/grid – this question is in a table format where rows have various questions and columns have common answer options. Respondents can complete various sub-questions in a single one.
Leverage online survey tools that support a wide range of question types to design interactive event surveys.
“Our collaboration with Voxco has been a big success.” Pierre Noinski, Director of Participant Services
Gathering feedback from attendees after a virtual or public event can help you understand what you lacked during this event. You can plan better and improve the next event with the help of key insights.
Event survey questions help you to evaluate the success of the event and gather insights on every detail that you may have missed.
Giving the attendees an opportunity to voice out their opinions allows you to understand the best, the worst, and the overall satisfaction.
Related read: Why are surveys important?
With each question you ask, you gather valuable insights to deliver better experiences at future events. Even survey questions can thus help you gather insights on three types of objectives.
Identify the best part of the event. Ask your audience what they liked the most in the event. This can help you identify what contributed to the success of the event and how. With this insight, you now know what you can repeat for future events.
What caused the event attendees to give those low satisfaction scores? Understand what were the failures in the event to identify what you need to improve or remove for future events.
Gather the overall satisfaction of your audience about the event. Understand if their satisfaction level allows them to recommend the event to their friends or colleagues. Uncover the reason behind the high and low satisfaction to learn what worked and what didn’t.
+ A definitive checklist to compare platforms.
Use robust survey software that helps you design customized surveys with the brand logo, advanced logic, various question types, and in multiple languages.
Who should be the participants for your event survey questions? The attendees are not the only answer. You should also collect feedback from the team members or volunteers who helped you arrange the event.
Attendees:
For obvious reasons, you should gather feedback from the people the event is meant for. Collecting audience feedback on their experience and satisfaction during and after the event helps you understand how well you have organized the event.
With their responses, you can understand what impressed them and what might make them unwilling to attend any future events by your company. So an event survey can be the key to ensuring a successful event at all times.
Team members/Volunteers:
Gathering feedback from your team and volunteers can give you an additional perspective. It can help you uncover innovative ideas on what could’ve been done differently. Internal opinion can help you identify new and different ideas to try at different events to deliver a better audience experience.
Acquiring insights from internal and external perspectives can help you create a clear image of all the details of the event. Event survey questions can throw light on all aspects of the events that you may need to improve. This way, you can improve your strategy and enhance the audience experience.
+ A definitive checklist to compare platforms.
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