Voxco and Ascribe Join Forces to Enhance Your Research Capabilities
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
SHARE THE ARTICLE ON
For an event organizer or a company evaluating the events, help you learn from the mistakes and highlights to organize better events. You might be pleased with the event, however, experiences vary.
Organizing an event, whether virtual or public, is a complex endeavor that involves meticulous planning and execution. To truly understand the impact of your efforts and continuously improve, it’s crucial to gather feedback from your audience. Event survey questions play a pivotal role in this process, offering insights into attendee experiences, preferences, and areas for enhancement. In this comprehensive guide, we will explore the importance of event survey questions, different question types, intents behind surveying, and steps to conduct an impactful post-event survey.
It is a common understanding that you need to keep receiving feedback to keep improving. When you know what people think about your past events, and areas in which they’d want to be changed and improved, you get to see new perspectives towards your events and make people’s experience even better.
When it comes to post-event feedback, receiving negative feedback is just as important as receiving positive feedback. You should always look out for what is lacking in your event and what people expect instead. Get to know the bits where they enjoyed the event and the parts where they thought could’ve been better.
Statistically, 90% of virtual event organizations use event feedback surveys to better understand satisfaction among the event attendees. To gather insightful responses, you will need to create a survey with different questions. Let’s look at the various question types you can utilize.
Event survey questions can be in any form; the one which best suits the topic needs to be put efficiently. You can see survey questions in the following forms:
✔ Open-ended – allowing respondents to express their views in brief and share their honest opinion.
✔ Close-ended – yes/no or multiple choice questions allow attendees to express their satisfaction without the need for details.
✔ Rating scales – scales that range from 1-5, 1-10, etc., allow you to measure how likely your guests are to recommend the event to others.
✔ Slider questions – a sliding bar where the respondents slide the answer bar from negative to positive, allowing you to estimate your guests’ level of satisfaction with the event.
✔ File upload – ask respondents to upload images, pdf, videos, or other files as answers.
✔ Demographic questions – gather personal information from the people to segment the audience and observe answering patterns.
✔ Matrix/grid – this question is in a table format where rows have various questions and columns have common answer options. Respondents can complete various sub-questions in a single one.
Leverage online survey tools that support a wide range of question types to design interactive event surveys.
“Our collaboration with Voxco has been a big success.” Pierre Noinski, Director of Participant Services
For event organizers and companies alike, evaluating events through surveys is a powerful tool for learning from both successes and mistakes. While you may be pleased with the event, diverse perspectives exist among attendees. Surveys provide an opportunity to capture valuable insights, refine future events, and enhance overall participant experience.
Gathering feedback from attendees after a virtual or public event can help you understand what you lacked during this event. You can plan better and improve the next event with the help of key insights.
Event survey questions help you to evaluate the success of the event and gather insights on every detail that you may have missed.
01. Asking your audience about their satisfaction and experience with the event shows that you care about their time and effort. It helps build trust when they see you being curious about what they think and feel.
02. The feedback helps you uncover which aspect of the event has been a success, a failure, or a mediocre experience for the event attendees. It removes the guesswork and assumptions and gives you hard facts to work with.
03. The praise and criticism from attendees help you improve future events. It allows you to understand what needs more attention and what is audience favorite, thus allowing you to refine future events.
Giving the attendees an opportunity to voice out their opinions allows you to understand the best, the worst, and the overall satisfaction.
Related read: Why are surveys important?
With each question you ask, you gather valuable insights to deliver better experiences at future events. Even survey questions can thus help you gather insights on three types of objectives.
Get our survey software buyer’s guide and find the best fit for you!
+ A definitive checklist to compare platforms.
1. How satisfied are you with the event?
2. Which moment or experience did you enjoy the most?
3. What are the areas you want us to improve?
4. How was the event helpful to you?
5. Do you think the event met your expectations?
6. How likely are you to attend our future events?
7. How likely are you to recommend our event to your friends and family?
8. Did you find the event interactive?
9. Were your questions or problems solved at the event?
10. What was the reason for you attending this event?
11. Where did you get to know about this event?
12. Have you attended this event before?
13. Will you attend this event again in the future?
14. Have you attended any other of our events?
15. How satisfied are you with the quality of the content?
16. How helpful was the staff at the event?
17. How satisfied are you with the virtual organization?
18. What were your favorite virtual features?
19. Tell us about your least favorite experience of the event.
20. What is your takeaway from the event?
Use robust survey software that helps you design customized surveys with the brand logo, advanced logic, various question types, and in multiple languages.
Who should be the participants for your event survey questions? The attendees are not the only answer. You should also collect feedback from the team members or volunteers who helped you arrange the event.
Attendees:
For obvious reasons, you should gather feedback from the people the event is meant for. Collecting audience feedback on their experience and satisfaction during and after the event helps you understand how well you have organized the event.
With their responses, you can understand what impressed them and what might make them unwilling to attend any future events by your company. So an event survey can be the key to ensuring a successful event at all times.
Team members/Volunteers:
Gathering feedback from your team and volunteers can give you an additional perspective. It can help you uncover innovative ideas on what could’ve been done differently. Internal opinion can help you identify new and different ideas to try at different events to deliver a better audience experience.
Acquiring insights from internal and external perspectives can help you create a clear image of all the details of the event. Event survey questions can throw light on all aspects of the events that you may need to improve. This way, you can improve your strategy and enhance the audience experience.
Take a guided tour of our platform with our on-demand survey demos. Explore our survey platform in short videos.
Now that we are towards the end of the article let’s discuss how you can conduct an event survey to gather actional insights.
Make sure to gather contact information such as email and phone numbers from attendees when they are signing up for the event. This will allow you to send communications before the event, survey after the event, and follow up for any other necessity.
Your questions must be perfectly curated to gather valuable insights from the attendees. We have shared the various survey question types you can use in your survey. However, here’s a short list of mistakes to avoid when writing your event survey questions.
→ Don’t phrase questions in a way that sways respondents to answer on one side. Your questions should not sound persuasive.
→ Speak in layman’s language. Avoid using jargon or acronyms that may confuse the respondent.
→ Don’t ask two questions in a single survey question.
→ Allow respondents to skip the question or choose not to answer. Don’t make questions compulsory.
It’s best to send the survey when the memory is still fresh. Prepare your event survey question beforehand and send it out within 24 hours of the event. This way, you can gather accurate insights from the attendees immediately.
Follow-up with all the respondents. Use the opportunities to learn more from the respondents about what they liked or disliked about the event. Voxco allows you to follow up and close the loop with respondents immediately with a customized email.
Feedback is the best way to measure your target audience’s satisfaction with the event, so you can improve your future event marketing and attract more attendees.
Crafting effective event survey questions is a strategic process that involves understanding your goals, audience, and the intricacies of event planning. By incorporating thoughtful pre-event, during-event, and post-event survey questions, you can gather comprehensive data to evaluate the success of your event. Use the feedback collected to refine future events, enhance participant experience, and ultimately achieve your event objectives. Remember, a successful event is not just about what happens on the day but also about the lasting impact it leaves on attendees.
Read more
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |