Enhance Clear Interpretation of Data With Top 10 Market Research Reporting Tools


Enhance Clear Interpretation of Data With Top 10 Market Research Reporting Tools SURVEY TOOL
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A leading business doesn’t only focus on offering products or services; it also puts great significance on understanding and adapting to the evolving market dynamic. In the era where data reigns, you need tools that help you unlock the potential hidden within the vast amount of data. 

Market research reporting tool is a powerful ally for all businesses, enabling you to navigate intricately through the market, customer preferences, and competition. The tool offers clarity with comprehensible reports, dynamic visualization, and precise analysis. It can transform complex data into strategic patterns, enabling you to transcend guesswork and make informed decisions. 

Here, we’ll explore market research platforms that offer powerful reporting tools, allowing you to harness the true potential of data. 

What is a market research reporting tool?

An MR reporting software helps gather, analyze, interpret, and visualize data comprehensively. It transforms the raw data into meaningful insights with data visualization and reporting capabilities to guide strategic decision-making. 

The tool provides a structured and efficient way to present data, enabling you to draw meaningful conclusions, identify trends, and make informed decisions based on evidence rather than intuition. 

The key functions of a market research reporting tool include data visualization, report generation, trend analysis, benchmarking, and a custom dashboard. The tool should be able to handle various data types and should enable you to visualize data tailored to your needs. 

What are the key features to look for in a market research reporting tool?

Selecting the right MR reporting tools is crucial to ensure that you can efficiently gather, analyze, and interpret data to make informed decisions. Let’s look into the key features you should consider when evaluating a market research report tool. 

  1. User-friendly interface: 

Consider a tool that offers an intuitive interface, allowing your non-technical users to navigate and create reports easily. A user-friendly interface enhances the adoption of the tool across the organization. 

  1. Data analysis: 

The tool should allow real-time data analysis for quantitative and qualitative data. It should offer analytical capabilities like cross-tab, regression analysis, Max-Diff, text analysis, and sentient analysis to help you uncover deeper insights. 

  1. Data integration: 

Ensure the market research reporting tool seamlessly integrates with other data sources, like your CRM. 

  1. Data visualization: 

Choose a tool that offers a wide variety of data visualization options, such as charts, graphs, tables, etc., to present data meaningfully and visually appealingly. 

  1. Real-time reporting:

Make sure the tool offers real-time insights to help you make time-sensitive decisions with changing markets. 

  1. Customizable dashboard: 

Look for tools that allow you to create a customized dashboard with drag-and-drop functionality to focus on relevant business metrics. 

  1. Data security: 

The tool should offer robust security measures like role-based access, MFA, and encryption and comply with the highest data security and privacy standards. 

Top 10 market research reporting tools

Let’s look at some of the top reporting tools that can help you give meaning to your market research data. 

1. Voxco

A one-stop-shop insights platform, Voxco offers you all the tools you need to conduct your own market research. You can design your surveys, collect data across multiple channels, and analyze, report, and visualize data within one platform. 

The platform helps you gather data from the intended audience and transform collected data into actionable insights. 

Key features: 

  • Omnichannel survey data collection. 
  • Advanced statistical and text analysis. 
  • Real-time reporting to quickly access the latest insights. 
  • Customizable dashboard to tailor reports to your organization’s needs. 
  • Data security with MFA, user-based access, encryption, and more. 
  • GDPR compliant. 

2. Tableau

A widely recognized data visualization tool, Tableau empowers you to create visually appealing and interactive research reports. 

Key features: 

  • Build an interactive, drag-and-drop dashboard and allow users to explore data. 
  • Combine data from multiple sources to uncover hidden insights and correlations. 
  • Real-time data and up-to-the-minute reporting. 
  • The market research reporting tool offers a wide range of visualization options. 
  • Share reports securely with your colleagues to encourage collaborative decision-making. 

3. Zoho Analytics

Zoho Analytics is a self-service BI and data analytics tool that allows you to create insightful reports and dashboards. 

Key features: 

  • Create data reports and dashboards using a drag-and-drop interface without any coding knowledge. 
  • Integrate the platform with other data sources to get a comprehensive view if your customers, businesses, and more. 
  • Get AI-generated insights and recommendations with its AI-powered insights based on your data. 

4. QlikView

Known for its associative data model, QlikView allows you to freely explore relationships between data and uncover insights. 

Key features: 

  • Discover hidden insights with its Associative Data Model by exploring data relationships intuitively. 
  • Dynamic charts and graphs that update as you interact with the data. 
  • Share and collaborate on reports and dashboards within the platform. 
  • Data governance tool to maintain control over data quality and consistency. 

5. Domo

The data experience platform provides a cloud-based platform for business intelligence and reporting. Domo enables you to transform data into insights and actions.

Key features: 

  • Self-service to custom pro-code options for the dashboard. 
  • Seamlessly connects with your existing cloud and legacy system for a unified view of your data. 
  • Automated real-time reporting to discover insights in moments that matter. 
  • Set up alerts that notify you when key data changes. 
  • An interactive and customizable dashboard that tells data stories. 
  • Build live visualization with 150+ chart types. 


Voxco is the leading online survey tool that annually powers over 50Mn+ surveys.

6. Statista

As a data visualization website, Statista takes data from reports across the internet and converts them into a digestible format for researchers or marketers. The platform updates the chart with the most recent research data, ensuring reliability. 

Key features: 

  • Access to data across 150+ countries. 
  • Interactive charts that simplify complex data and make it easy to understand. 
  • The platform publishes detailed industry reports providing in-depth market, customer, and competition analysis. 

7. PureSpectrum

Another market research reporting tool in our list is PureSpectrum. The platform helps streamline the market research process with its end-to-end solution, enabling you to add a data-driven point of view to make informed decisions. 

Key features: 

  • Access to near-instant results gives you a view of the progress of your research. 
  • Visualize your data with easy-to-understand graphs and charts. 
  • Create data visualizations that you can export easily for presentation or reporting. 
  • Download your research result and customize visualization in your existing workflow. 

8. Qualtrics

A comprehensive AI-based platform, Qualtrics offers an easy-to-use, end-to-end market research platform with robust analysis and reporting capabilities. 

Key feature: 

  • Predictive intelligence and statistical analysis tools help discover correlations, patterns, and trends. 
  • The results report gives you a simple visualization of each question. 
  • Customization helps you build data reports that fit your needs. 
  • You can change a wide range of visualization types by selecting the corresponding icon. 
  • Change the source of data you want to visualize. 

9. SurveyMonkey

A powerful analysis tool, SurveyMonkey, offers you user-friendly software with a basic analysis tool and straightforward data visualization capabilities. 

Key features: 

  • View and analyze survey data at any time during the process of data collection. 
  • See a summary of your data. 
  • Browse individual survey responses. 
  • Create dynamic charts and export them. 
  • Filter and compare data to analyze specific data. 


10. SoGolytics

Last on our list of market research reporting tools is SoGolytics. The platform enables you to design sophisticated surveys and interpret data efficiently. 

Key features: 

  • Reporting options and templates enable you to analyze complex data and display insights. 
  • Generate separate survey analysis reports for different locations or departments. 
  • Share live report URLs securely with your team. 

What is the need for market research reporting tools?

Market research reporting tools make the transition from data collection to strategic decision-making seamless and efficient. Let’s look into some benefits of reporting software. 

  1. Reporting tools provide access to accurate and reliable data, enabling you to make decisions based on factual insights and not assumptions. 
  2. The tool provides real-time insights and helps you assess business risk with data-driven insights. 
  3. By understanding and analyzing customer preferences and behavior, the tool allows you to tailor products, services, and marketing efforts to customer needs and priorities. 
  4. It also allows you to identify drivers of customer churn, thus helping you initiate preventive measures to retain valuable customers. 
  5. The tools enable you to develop innovative products/services by identifying the evolving demands and needs. 

Voxco helps the top 50 MR firms & 500+ global brands gather omnichannel feedback, measure sentiment, uncover insights, and act on them.

See how Voxco can enhance your research efficiency.


Market research reporting tools are indispensable. It helps you leverage the true potential of data gathered first-hand and make informed business decisions. The tool is a valuable asset for businesses striving to enhance customer loyalty, drive business growth, and maintain a competitive edge. 


  1. What is the main tool used to collect data about the market?

Online surveys are the most popular tools used to gather market insights. Platforms like Voxco allow you to design and distribute surveys to your target audience. The surveys help you gauge customer preference, behavior, trends, pain points, and more. 

  1. How do you report market research?

Market research reports should include meaningful insights in a clear and structured format. 

  • Executive summary of the research objective, methods, key findings, and recommendations. 
  • Introduction about the research topic. 
  • Methodology used for data collection, sample size, and data analysis. 
  • Findings of the research. 
  • Analysis of data, including key trends and patterns.
  • Recommendations or actionable suggestions based on the result. 
  • Conclusion emphasizing the key points. 


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