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As a business, it is important for you to know your customer and audience base. What does it mean to know your customer base? Well, when you plan marketing and sales strategies, you also take into account the location, income, age, ethnicity and other personal information about people to reach out to them in the best and most efficient way possible. Demographic survey helps you with just that.
A demographic survey is nothing but a survey which has questions asking about personal information about the respondents. Most of the surveys have one or two demographic questions to map respondents’ responses to their contact. In this article we will look at demographic survey templates and questions that can be included in it.
Conducting exploratory research seems tricky but an effective guide can help.