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Demographic Survey Questions

Market research 04 12
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Demographic Survey Questions, In today’s time, businesses are well aware of their audience and they leave no stone unturned to establish a connection with them in the most effective manner. For instance, a brand knows how to market a child’s toy on TV by advertising it primarily on cartoon channels. So how do they do it? With the help of demographics data, it becomes easy for brands to know their audience better and gain insights into their specific needs. In this article, we’ll discuss what demographic survey questions are and why you need to make them a part of your marketing strategy!


What are demographic survey questions?

It’s not possible to run a business without targeting the profitable market segments. To identify the general characteristics of your audience, you need to ask them certain questions related to their age, gender, education, income level, etc. These types of questions are known as demographic survey questions and the data gathered is called demographic data. 

The answers collected through demographic survey questions play a crucial role in segmenting the participants into different profiles. This empowers you to discover unique groups, uncover their behavior, and identify the right ways of targeting them.

Demographics are an important part of market segmentation – you can read more about the types of market segmentation

Want to create a demographic survey? Try Voxco’s best-in-class demographic survey template!

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See what question types are possible with a sample survey!


Why demographic survey questions are crucial for your business?

Create effective buyer personas

  • With demographic survey questions, you can easily determine your customer types and figure out their expectations and requirements. This plays a crucial role in creating buyer personas for targeted messaging.

Discover key trends 

  • By gathering data from separate groups categorized with the help of demographic survey questions, it becomes easy to identify patterns. By testing these patterns, you can uncover some crucial trends that can help to make informed decisions.

Determine the right audience 

  • If you plan to launch a new product or service and you don’t know the target audience for it, consider using demographic survey questions. It will help you identify the right audience that is likely to purchase your product or service. 

Check the responses’ validity 

  • The initial surveys represent a wide range of diverse respondents that empowers you to gain a great picture of the overall scenario. With the help of demographic survey questions, you can effortlessly refine your results and uncover your participants’ backgrounds. This helps you ensure that the survey responses are fair and representative.

Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.


What are the different types of demographic survey questions?


  • Determining the age of respondents can help you understand how they view your product. In fact, today’s marketing is completely targeted on the basis of customers’ age – from movies & web series to shopping brands and even vacation packages. Moreover, segmentation on the basis of age is observed in politics too. For instance, US President Joe Biden won the 2020 elections due to his prominence among the young, diverse voters.    
  • Based on your target audience, the answer options to an age question can vary. A survey for a pop concert will include different age groups as compared to a survey for retirement plans. However, it’s important to ensure that your scale should let people of all age groups participate in your survey. 

Q: What is your age? 

      • Under 16
      • 17-25
      • 26-35
      • 36-45
      • 46-55
      • Over 55
      • Prefer not to say


  • Being a fundamental variable for demographic questions, gender plays a crucial role in segmenting your audience. Be it consumer products, or political inclinations, the disparity in opinions can be easily revealed with the use of gender-based demographic survey questions. 

Q: What is your gender? 

      • Male 
      • Female
      • Others 
      • Prefer not to say


  • Being a sensitive subject to many, ethnicity or race is a topic that you should avoid asking, if possible. However, there are scenarios when it becomes necessary to determine the ethnic backgrounds of the respondents. You need to keep in mind that such questions can be answered incorrectly based on the perceived use of data. 
  • There are many countries in the world that have mixed ethnicities and races. As individuals come from multiracial backgrounds, so it’s important to include answer options that respondents find appropriate for themselves! 

Q: How would you describe your ethnic background? 

      • White / Caucasian
      • Native-American
      • Asian – Indian
      • Asian – Eastern
      • African-American
      • Hispanic
      • Mixed race
      • Others 
      • Prefer not to say


  • Are you aware of your customers’ education levels? Do they have a Master’s degree or are they school drop-outs? While a PhD-educated customer may love your product but a college graduate may not like it. Segmenting customers on the basis of their education can help to uncover key trends about them. This lets you create targeted messaging for improving your business performance. 

Q: Please share your highest level of education:

      • Ph.D. or Doctorate 
      • Master’s degree 
      • Bachelor’s degree
      • High school
      • Other 

Marital Status 

  • The needs and expectations of your target audience keep changing with their relationship status. It’s important to determine if your respondents are single or married? As married people have different preferences than single individuals, you need to pitch your products or services accordingly.  

Q: What is your marital status? 

      • Married 
      • Single
      • Divorced
      • Separated
      • Prefer not to say


  • An individual needs money to buy a product or service. Using income-related questions in your survey help to understand if your respondent will be able to purchase your product or not. By knowing their income levels, you can accordingly offer products or services that come under their budget. 

Q: What is your annual household income?

      • Less than $30,000
      • $30,000 – $60,000
      • $60,000 – $100,000
      • $100,000 – $150,000
      • $150,000 – $200,000
      • More than $200,000
      • Prefer not to say

Disability Status

  • Do you think your specific product or service is smart enough to make the life of your customers easier? Can people with certain disabilities (related to vision, hearing, or mobility impairment) use your product? Since it’s a sensitive topic, so it’s important not to force respondents for answering this question.  

Q: Do you have any disabilities? 

      • Yes, I have a disability 
      • No, I don’t have a disability
      • Prefer not to say

Family questions 

  • In today’s time, it has become extremely important to segment individuals on the basis of their family members and dependents. The preferences of a single mother with five children would be absolutely different from a bachelor’s. This can help you understand the priorities of your respondents so you can cater to them accordingly. These types of questions can be sensitive too, so you need to be cautious while using them in your survey.  

Q: How many dependents do you have in your family? 

      • No dependents 
      • 1-2
      • 3-4
      • More than 4
      • Prefer not to say


  • It’s important to determine the language your customers speak. By speaking to them in their native language, you can develop a strong bond with them. Moreover, it helps you understand some crucial details about their culture. Thus, language plays an important role in understanding the needs and goals of your intended audience.

Q: What is your primary language?   

      • English 
      • Hindi
      • Spanish 
      • Italian
      • French
      • Arabic
      • Mandarin 
      • Portuguese
      • Others 

Voting Status

  • By determining your customers’ ability to vote, you can measure their voting intentions as well as their concerns related to politics. Also, it reveals how active an individual is in terms of local and national politics. If someone has been registered to vote, it means they care about the growth of their local region as well as the country.  

Q: Are you registered to vote? 

      • Yes
      • No
      • Prefer not to say 

Need more help with demographic survey questions? Use Voxco’s Demographic Survey Template to determine the demographics of your respondent base!

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How can Voxco help you make the most of your demographic survey questions?

Omnichannel Surveys

  • Voxco’s exceptional platform comes with omnichannel survey capabilities that empower you to conduct demographic surveys online, via phone, or face-to-face.

Responsive Surveys

  • Voxco offers responsive demographic surveys that allow you to determine customer sentiments towards your brand. Uncovering the key demographics of your respondent base has never been so easy!  

Advanced Dashboards

  • Voxco’s robust platform is power-packed with dynamic dashboards that empower you to seamlessly perform demographic surveys and understand the perceptions & opinions of your customers.

Best-in-class Support

  • Voxco’s innovative platform is known for delivering 24*7 support and guidance so you can make the most of your demographic survey questions.

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Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

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