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Data Value: The Most Important Metric for the Data

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Analyzing Survey Data2
Table of Contents

Introduction

Data value has become increasingly important in today’s business world, as more companies are turning to data-driven solutions for a better understanding of customers and to improve the products and services. In fact, just one piece of data could have an important impact on the company. The more organizations know about data value, it can help ensure a good return on the investment.

The data value has exploded in recent years, with new sources of data, new tools for analyzing it, and plenty of applications that rely on it. However, many companies are still figuring out how to use their data more effectively and get an actual value out of it. Data valuation can be the difference between the company’s failure and success, but it also means companies need to know how to define and understand the data’s value in order to ensure its proper protection and management. 

So, what exactly does the data value mean in practice?

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Data value

Data is more than just numbers and spreadsheets. It can be a powerful tool for streamlining processes, increasing revenues, and helping the organization make better business decisions. Data value refers to how processed data can enable an organization to generate business or serve as a helpful resource. The data value depends on the use cases, data quality, and the skills needed to derive meaningful insights from it.

When data is collected, it is in its raw form, which has low value. It is of no use to organizations until specific data processes are performed, as raw data cannot be interpreted to yield insights. ​​These data processes turn the raw data into usable information by converting the data into the form of measurements, statistics, etc. Organizations will use this processed data to make data-driven business decisions, which will help them generate more revenue or save money. That is how the data gains its value.

Why Data Valuation Matters

Data valuation helps companies see how much their data is worth. Knowing how much the data is worth can help to determine how to collect, store, protect and distribute it. Data adds value to business decisions by providing useful information. This information is the result of an effective data analytics strategy. The monetary value for data makes it much easier to establish a data culture within a company.

Knowing the most important data sources of organizations allows concentration on limited areas that will provide the greatest value. Valuation of data helps organizations to collect only the data that they need. Organizations will not collect any unnecessary data and waste time, money, and storage space by holding onto old or obsolete information. This can help to save companies a great deal of money.

Data is an asset to the organization

Data valuation has been gaining popularity in recent years as more and more companies realize that data can be extremely valuable, if it’s used strategically to support product development, marketing initiatives, and other business activities.

Data brings value to an organization. It is a valuable asset that organizations are placing greater and greater emphasis on. That’s because data can be used to make business decisions with confidence and accuracy, which in turn helps companies reach their goals faster.

Organizations perform many data-driven activities and place a strong strategic emphasis on data and its business value. In the case of customer data, organizations can use it to determine pricing, product recommendation to launch marketing campaigns. When companies enhance the quality of their customer data, more relevant features can be implemented such as personalized service or recommendation, which can have a greater effect on the organization’s economic value. 

Meta (Facebook) has a market valuation of $558.10 billion as of March 2022. This is due to the massive volume of data they possess and it is a value for that data. The internet is an unprecedented collection of people and information on a global scale. That scale gives many companies immense competitive advantages that have redefined entire industries.

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Data monetization

Data monetization is an act of converting data into revenue. Companies that don’t extract value from their data will most likely face loss on business opportunities in an increasingly digitalized world. 

In addition to using data to drive revenue-generating operations, data sharing is becoming increasingly crucial to thriving in the data world. This, in turn, helps in the conversion of direct competitors into customers. 

Organizations need to be careful before sharing the data and should not give access to the main data storage. It’s a smart option to separate the monetized data into different data marts. Therefore, companies need to strike a balance between keeping data private to protect proprietary information and sharing enough of it to allow for beneficial outcomes.

In the end, with data becoming more central to modern businesses, a thorough understanding of data valuation is essential for businesses. The future of business will be built on data. While you may not be fully prepared today, organizations that understand where they are headed as they approach a digital world will outperform those that do not.

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