Data Management for Beginners


Data Analysis using Qualitative and Quantitative Techniques2
Table of Contents


In today’s world of business and technology, data plays an important role in many processes and procedures, and data management is one of them. Data management refers to the process of keeping track of an organization’s data and ensuring that the data is accurate and readily available to the people who need it. While data management may appear to be a minor task, it can have a significant impact on how the business operates daily.

This post will discuss what data management is, why it is so important, and what you can do to make sure you have the most efficient data management systems in place.

Wondering what will be the cost of conducting survey research using Voxco?

What is data management?

Data management refers to performing professional practices that ensure data quality, integrity, and security. It is the practice followed to ensure data is managed efficiently, effectively, and securely. Data management is necessary for all data-driven organizations because data is an organization’s most valuable asset. Data is crucial to any organization, as it is used for decision-making, analysis, and business intelligence. To succeed in today’s data-driven world, organizations need to put strong data management practices in place.

The Importance of Data Management

Data management is an essential tool for any large organization. A company’s success relies on its ability to collect, manage, and interpret data in order to make critical business decisions. If a company lacks good data management, it can quickly become irrelevant in today’s marketplace. Good data management means companies have access to accurate information at all times. The more accurate their data, the better their decision-making process will be. 

When a company has poor data management, they are susceptible to making bad decisions based on inaccurate or misleading information. This can lead to poor quality products or services and, ultimately, failure of their business model. By understanding how important it is, we can see why every organization must invest in high-quality data management systems and processes.

Explore Features in details

Need a map of our platform? Browse through all that we have to offer

Types of data management

Data management makes it possible to acquire, process, store, and retrieve data in order to provide insights into operations, assist decision-making, and stay competitive. The following are the data management techniques for an effective management strategy.

  • Data warehouses: A data warehouse management system makes it possible to store and retrieve data from a single database, which can be used for business intelligence purposes.
  • Data governance: Data governance aims to ensure that all business-critical information can be accessed and used by authorized users when they need it and to maintain data security and integrity.
  • Data security refers to a variety of measures that are implemented in order to protect business-critical information from unauthorized access, modification, or destruction.
  • Data architecture: A data architecture can be defined as a set of standards and guidelines that are used to structure, store, and access business-critical information across an organization.
  • Data quality management: Data quality management refers to a set of processes and procedures that are used to ensure that business-critical information is accurate, complete, and relevant for its intended use.

The Advantages of Data Management

As a business, you want to streamline operations by collecting and analyzing relevant information that helps you make informed decisions. All too often, businesses fail to do so because they lack a proper data-management system. Here are some of its most critical benefits.

  • Improved decision-making: A good data-management system helps you make better decisions by allowing you to collect and analyze information from multiple sources in real-time. 
  • Better customer experience: The more informed the business is, the more likely it will be able to meet its customers’ needs. 
  • A broad view of business processes: Having access to all the relevant information gives you a broader perspective on how each department works together as well as how they contribute to overall success. 
  • Increased productivity: With access to all relevant information, employees can work smarter and faster while making fewer errors. 
  • Compliance standards: With data management systems in place, businesses are able to stay compliant with industry regulations and other legal obligations. 
  • Reduced operating expenses: Data management systems help businesses cut costs by automating certain tasks and streamlining operations. 
  • Faster response times: By collecting and analyzing data in real-time, businesses can react quickly to changing conditions or new opportunities.

Data management challenges

Data grows at an exponential rate, and managing it efficiently can be a daunting task. Companies that do not effectively manage their data can suffer in terms of speed, security, and cost. The three main challenges with data management are scalability, integration, and accessibility.

  • Scalability 

Managing large amounts of data can be difficult and time-consuming, especially if you are not set up to do so. It is important to have an effective system in place that allows businesses to manage their data as it grows. This includes having a plan for what will happen when more storage space is needed.

  • Integration

This huge amount of data can be stored in many different locations and can come from a variety of sources. It is important to have an efficient system in place that allows you to integrate all the data into one location for easy access and analysis. This will help you save time by not having to search through multiple systems for information.

  • Accessibility

Data can be located in many different places, and it may not always be readily available when you need it. A modern data management system needs access to all of this data to develop and implement business intelligence. 

Having an effective system in place will allow you to access the data quickly and easily when needed. This will save time by allowing you to work more efficiently instead of having to spend hours searching for information that should already be organized for easy access.

Still looking for the perfect survey software?

Get our survey software buyer’s guide to find the best fit for you!

(Along with a definitive checklist to compare platforms) 

Data management best practices

Data is what fuels any business. It is crucial for effective decision-making and lays the foundation for increased productivity. However, many organizations neglect a vital part of that equation: managing their data effectively. Here are some tips on how you can manage the data better.

  • Maintain an up-to-date and accurate database.
  • Use a central location for all of the business’s data, and make sure it’s accessible to everyone who needs it. 
  • Make regular backups of the database so that you can restore it if necessary.
  • Have a plan in place for storing any new data that enters the business over time.
  • Make sure all members of the workforce are trained on how to use and update the database so they can make good decisions based on accurate information.

See Voxco survey platform in action

Take a guided tour of our platform with our on-demand survey demos. Explore our survey platform in short videos.

An effective data management platform

Data management can seem like an overwhelming problem if you don’t know where to start, but as more and more companies are digitizing their operations, the need for good data management has grown. Luckily, there are several tools and techniques that you can use to find the right data management solution that works best for the organization and its needs.

In order to make sure that the data is secure, it’s important to develop a consistent methodology for how you handle and store it. This will help ensure that you don’t lose track of anything, or worse, accidentally share or delete sensitive information. A data management strategy can help organizations reduce costs and improve performance by making sure they use their resources wisely. 

Having an effective plan in place can definitely help the organization in the long run. While data management isn’t the most exciting topic, the potential consequences of insecure data make it an essential part of any business’s strategy moving forward.

Read more